Students from The University of North Carolina can complete a Study Abroad program in Spain.
Escuela Universitaria Real Madrid Universidad Europea and The University of North Carolina have reached a collaboration agreement to offer an international experience in Madrid to UNC students. The purpose of this agreement is to provide UNC students with practical, in-depth knowledge and teach them this dual American and European vision of business and leadership techniques from one of the most renowned brands worldwide, Real Madrid CF.
Winter and Summer programs
Through this collaboration, students at The University of North Carolina will be able to complete either a Winter or Fall Program that includes four elective courses and a project-based course, with a total of 15 credit hours, or a 7-week Summer program that includes one elective course and a project-based course, with a total of 6 credit hours. The courses are Technical Management in Sport Entities, Commercialization and Marketing for Sport, Large Event and Sporting Venue Management and Sales Management and Techniques.
Project-based course
Students will complete a project-based course working with the prestigious companies that Escuela Universitaria Real Madrid - Universidad Europea collaborates with. This course offers them a unique opportunity to work in an international environment that promotes their entrepreneurial spirit. Students will put into practice every day the school's five core values: ELITE (Entrepreneurship, Leadership, Integrity, Teamwork and Excellence). The goal is to train them as future ethical leaders, who will provide guidance in accordance with the historical values of Real Madrid C. F.
The Real Madrid experience – White Week
Additionally, this partnership includes the “White Week” experience and visits to the main sports venues in Madrid. “White Week” is an annual event exclusive for students of Escuela Universitaria Real Madrid where highly prestigious figures from Real Madrid C.F. and the world of sport offer Masterclasses about their daily operations: Marketing, Digital Transformation, Venue Management, Real Madrid Foundation, Operations, Brand Activation, Partnerships, etc. Additionally, the program offers visits to Real Madrid CF’s facilities and other important facilities in Madrid, where students will be able to learn from different business models.
Emilio Butragueño, General Manager at Escuela Universitaria Real Madrid-Universidad Europea, stressed the importance of this agreement: “We are very pleased to establish a partnership with such a prestigious, highly ranked university like The University of North Carolina. With this collaboration, we seek to offer a different, unique, and impactful international educational experience that combines classes in NC and Madrid by highly renowned professionals from the sports industry. This program will definitely help our students stand out in their future job interviews.”
The University of North Carolina at Chapel Hill is a public research university in Chapel Hill, North Carolina. Chartered in 1789, the university first began enrolling students in 1795, making it one of the oldest public universities in the United States. For 2023, U.S. News & World Report ranked UNC-Chapel Hill 4th among the public universities and 22nd among national universities in the United States. The Wall Street Journal ranked UNC-Chapel Hill 3rd best public university behind University of Michigan and UCLA.
Barbara Osborne, J.D. Professor at the Department of Exercise and Sport Science and Dr. Laura Planells, CEO and Founder of Linking Education.