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Master's Degree in Sales and Commercial Management
The area of sales is vital in any company’s digital transformation process; new technologies have changed consumer behaviour, creating new business models and sales channels, which makes a specialised sales team essential.
The Master's Degree in Sales and Commercial Management aims to provide students with the knowledge required to develop a commercial management model aligned with the company's strategic and transformation plan. You’ll learn to analyse the opportunities that exist in other traditional or emerging markets, and to maintain close collaboration with key areas within the organisation: marketing, logistics, finance, among others.
Furthermore, you’ll develop leadership skills focused on boosting team confidence through inspiration and motivation, in order to implement a business plan that ensures the company's key objectives are met.
Official degree issued by Universidad Europea de Madrid
| Campus-based | Alcobendas | 9 meses, 60 ECTS | Start: October 2025 | Faculty of Economics, Business and Communication Sciences |
Study plan: Master in Sales and Management
Syllabus
- Module 1
Skills and abilities of sales managers. - Module 2
Planning and management of sales teams. - Module 3
Neuroscience and consumer research. - Module 4
Commercial distribution and logistics. - Module 5
New management and customer relationship tools. - Module 6
Integrating digital channels into the commercial strategy. - Module 7
Sales and negotiation techniques. - Module 8
The sales plan within the strategic marketing plan. - Module 9
Internship. - Module 10
Master's Thesis.
Internships
Internships are a key element in your training. Gaining experience after what you have learned in your degree is the best way to enter the labour market. There are two types of internships, curricular (included in your syllabus) and extracurricular (which you can do on a voluntary basis).
To do a curricular internship in a company, you will need to have passed 50% of the credits and enrol in the course before starting your internship. These internships are monitored by the company and the internship teacher, as well as the completion of interim and final reports for evaluation.
If you want to improve your work experience before finishing your university studies, you can do an extracurricular internship. You can do them in any course, but we remind you that internships are a training complement to your studies; therefore, the more knowledge you have acquired throughout your degree, the more you will benefit from the internship experience.
Number of places for incoming students
40 places in face to face and Spanish mode and 40 places in English mode.
Programme Implementation
The first course of implementation of this master degree was 2021/2022.
Collaborating entities
Employability
Career opportunities
The programme will equip you with a range of knowledge and skills that will enable you to lead sales teams in any industry.
You’ll be qualified for the following positions:
Sales/Commercial Director.
Growth/Expansion Director.
Regional Director.
Business Development Manager.
Head of Sales/Sales Manager.
Account Supervisor/Executive.
Commercial Advisor/Analyst.
Trade Marketing Manager.
Key Account Manager.
Skills development and networking
You’ll develop strategic, leadership and team management skills.
You’ll learn how to create effective business strategies.
You’ll learn how to lead, motivate and manage sales teams, which is key to commercial success.
You can engage in networking and secure work opportunities thanks to an actively working teaching staff.
You’ll boost your job opportunities with key training in the business world.
Admissions
Start your future at Universidad Europea
You can become a student at Universidad Europea in three easy steps.
1
Admission exams
Start your admission process by calling +34 917407272 or request information and our advisors will contact you.
2
Place reservation
Once you have been admitted, secure your place by paying the reservation fee.
3
Enrollment
Submit the required documents to formalise your enrollment.
Scholarships and financial aid
We want to help you. If you want to study at the Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.
Credit recognition and transfers
You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.
Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.
Recommended profile
The Master's Degree in Sales and Marketing is aimed at students with the following entry profile:
- Graduates in business administration, marketing and international business.
- Professionals in the commercial and sales field with at least one year of experience in the commercial or sales department, performing functions of customer service, customer relations and prospecting, preparation of proposals and commercial offers, preparation of sales forecast and analysis reports, market analysis and related functions.
- Graduates in other areas with professional interests directed towards the field of business and sales.
Entry requirements
- Official Spanish university degree or other degree issued by a higher education institution belonging to another member state of the European Higher Education Area.
- Degrees from educational systems outside the European Higher Education Area without the need for homologation of their degrees, subject to verification by the University that they accredit a level of training equivalent to the corresponding official Spanish university degrees and that they entitle the holder to access postgraduate studies in the country issuing the degree.
- Students who study their programme in a language other than their mother tongue must have a B2 level of the Common European Framework of Reference for Languages (CEFR) to access the degree, external academic placements or other activities, so they will have to accredit their language level with a qualification of that level from among those accredited by the CRUE language board.
Come and see the campus
Get to know the facilities and discover why Universidad Europea is made for you.
Frequently Asked Questions
I already have a managerial profile, will the Master’s Degree in Sales and Commercial Management help towards my career development?
The Master's Degree in Sales and Commercial Management at the Universidad Europea de Madrid is focused on training both junior and senior profiles. If you are already working in a position of responsibility in a company, with this master's degree you’ll be able to develop your leadership skills, manage teams and implement a successful business plan.
What skills does it take to be a good business manager?
- Knowing how to lead and motivate the sales team.
- Having a high capacity to define, plan and control commercial objectives.
- Taking advantage of all the digital tools at your disposal.
- Liaising with other areas of the organisation to achieve a common goal.
What is neuro-linguistic programming?
Neuro-linguistic programming (NLP) is a pseudo-scientific approach that can change a person's thoughts and habits to be successful through perception, behaviour and communication techniques.
What is neuro-sales?
Neuro-sales refers to techniques based on neuroscience, which are used to understand how people react and process information when making purchasing decisions. Mastering them can improve understanding of consumer behaviour and increase the effectiveness of sales techniques.