Master in Sports Technologies online
With a practical and innovation-driven approach, this Master in Sports Technologies online prepares you to lead the technological transformation of the sports industry.
You will develop advanced competencies to apply emerging technologies, analyse performance data, and implement intelligent solutions that enhance athlete performance, organisational efficiency, and decision-making.
You will be trained to:
- Apply emerging technologies —AI, machine learning, virtual and augmented reality, wearables, and biometric monitoring— to improve performance and strategic decision-making.
- Design digital solutions and smart platforms for clubs, federations, and technology companies within the sports ecosystem.
- Drive digital transformation processes in sports organisations, integrating innovation and management to strengthen competitiveness.
With a 100% online methodology, this master allows you to study with complete flexibility and adapt your learning to your professional pace. In addition, you will experience an international immersion in leading sports institutions, guided by industry experts and executives. A unique opportunity to broaden your horizons and gain a global perspective of the sports industry.
Private degree issued by Universidad Europea de Madrid
Classes in English | Start: 26 nov. 2026 | Escuela Universitaria Real Madrid Universidad Europea | Faculty of Medicine, Health and Sport |
A unique gateway to innovation and excellence
You are about to embark on an extraordinary connection with Real Madrid Next – the driving force of innovation and an essential pillar of this programme.
Their influence runs through every module, delivering cutting-edge knowledge and exclusive insights from professionals who are shaping the future of the sports industry.
Through this unique collaboration, your learning journey unfolds within the ecosystem of one of the most iconic and influential clubs in the world – empowering you to think bigger, aim higher, and lead with confidence.
The quality you deserve
Shanghai Ranking
Our faculty is ranked among the top 30 worldwide in the prestigious Academic Ranking of World Universities by the Shanghai Ranking 2025.
National Sports Award
Escuela Universitaria Real Madrid Universidad Europea was honoured with the 2018 National Sports Award, 'Copa Stadium', in recognition of its contribution to education, research, and the professionalisation of sports both nationally and internationally.
International experiences in the sports industry
Attend an international experience and get an inside look at the sports industry. Share this journey with professionals, professors, and classmates from different nationalities, expanding your global network. These are just two of the more than 14 experiences you can choose from:
International trips
Explore the sports industry in diverse countries and professional contexts. These trips offer firsthand insight into the workings of leading organisations and industry professionals, enhancing your global perspective and expanding your professional network. You can select from more than 14 exclusive experiences.
White week
Experience a unique sports event over one week, featuring streamed talks from industry leaders, club executives, and elite athletes.
Discover what your experience will be like
Horizon breakers: pushing boundaries, creating your future with AI
At Escuela Universitaria Real Madrid Universidad Europea, we’ll teach you how to apply artificial intelligence (AI) in real-world settings. We’re proud to be recognised by Forbes as one of the most influential universities in education for 2025, thanks to our strong commitment to generative AI.
You’ll have access to the Advanced Course in Study Techniques with AI, where you’ll learn step by step how to integrate artificial intelligence into your daily life as a student.
- You’ll use tools to increase your productivity and optimise your learning process, enhancing your academic experience and improving your results.
- You’ll also take part in an exclusive workshop with Google, where industry professionals will guide you through the implementation and use of various AI applications.
Throughout the master’s programme, you’ll have the opportunity to participate in the AISports initiative, attending workshops and learning from experts how to implement AI in sports management.
Discover how AI is transforming the sports sector through real-world case studies, showcase your abilities, and earn your AISports digital badge.
Study plan
The curriculum is composed of ten modules that will provide you with practical, multidisciplinary and up-to-date training. At the end of the programme, the student will receive the Private Master’s Degree in Sports Technologies and Innovation online, granted by Universidad Europea de Madrid.
Study plan structure
- Module I - Entrepreneurship in sports tech: innovation. Trends & business growth (6 ECTS).
- Module II - Business intelligence applied to sports industry (6 ECTS).
- Module III - Al in health, injury prevention and smart recovery (6 ECTS).
- Module IV - Sports innovation lab: tech. Gear & performance solutions (6 ECTS).
- Module V - Digital product: design & management (6 ECTS).
- Module VI - Sustainable sports: Real Madrid's green practices and values (6 ECTS).
- Module VII - Smart venues & fan experience: shaping the Future of sports (6 ECTS).
- Module VIII - Innovation in sports marketing: digital tools & data power (6 ECTS).
- Module XI - Final Master's Project (6 ECTS).
- Module XI - Inside Real Madrid Next (6 ECTS).
An intensive one-year programme to specialise in sports technologies
1
First semester – Foundations of sports technology, innovation and data
In this first stage, you will build a strong foundation in innovation, data and emerging technologies shaping the sports industry.
- Understand entrepreneurship, digital transformation and sustainability across sports organizations.
- Explore business intelligence, AI, health technologies and data-driven decision-making.
- Analyse solutions for performance, injury prevention and smart recovery.
2
Second semester – Advanced applications, performance technologies and real-world practice
In the second semester, you will apply your knowledge in real contexts, focused on technology, performance and fan experience.
- Design and implement performance technologies, digital products and smart venue solutions.
- Apply digital tools and data to sports marketing and fan engagement.
- Develop a real technological solution through the Final Master’s Project, aligned with industry needs.
Methodology
Flexibility
Live virtual classes that will be recorded in case you cannot attend or want to see them again.
Support
You will have the support of our expert professors who will facilitate your learning, as well as an accompanying tutor who will guide you and help you achieve your goals.
Experiential Learning
Receive comprehensive training based on real-life cases combined with theoretical and practical learning.
Our educational model
At Universidad Europea, we are committed to an education that prepares you for the needs of the professional world. Thanks to our methodology, you will be able to gain the knowledge, skills, abilities and competences that provide maximum employability in a global world.
Experiential learning
The student learns by doing; there is no learning without action.
Meaningful learning
The teacher relates the knowledge, skills and previous experiences to the interests, expectations and cognitive characteristics of the students.
Collaborative learning
The students "learn together", so they are motivated not just by their own learning but to increase the achievements of others, forming a social and academic learning experience.
Professional learning
The teacher acts as an advisor and as a guide of the learning towards a professional application.
Constructive and discovery learning
Students investigate and explore concepts. This allows you to build cognitive structures by comparing, relating and reorganising new concepts with those you have already dealt with.
Autonomous learning
The teacher encourages the students to learn for themselves, developing self-learning. The student is understood as an active and cooperative agent, protagonist of their own education.
Individualised learning
The teacher is sensitive to the diversity and different learning styles of the students, adjusting the training activities to suit their needs.
Creative learning
The development of creativity and initiative allows knowledge to be perceived as open, unfinished, something which can always be redefined and understood from other points of view.
Admissions
Recommended profile
The Private Master’s Degree in Sports Technologies and Innovation is designed for:
- University graduates in business administration, computer engineering, data science, sports management, or related fields.
- Professionals in the sports, technological or institutional sector interested in digital innovation, data analytics, and emerging technologies applied to sport.
- Executives, managers, engineers, programmers, and technical specialists seeking advanced training in AI, big data, immersive technologies, and sports-tech transformation.
This programme is ideal for those who want to lead the digital evolution of the sports industry through technological innovation, data-driven decision-making, and the integration of advanced digital solutions.
Admissions requirements
For access to the Accredited International Private Master’s Degree in Sports Technologies and Innovation online it is necessary to fulfil of the following requirements:
- To be in possession of a university degree. In the case of being a graduate from a university outside of Spain, it is not necessary to have had the degree officially recognised by the Spanish Education Ministry.
- To have accredited professional experience related to the programme of interest. This guarantees the achievement of the abilities specified in the Profile for prospective students section. Some programmes offered at Universidad Europea do not allow access through professional experience. See the full list here.
- Higher vocational training graduates who can accredit professional experience after completion of the internship.
In all cases, the university may limit access to certain degrees if a specific university degree has not been previously completed.
Demonstrate having the right level of English according to the chosen course, which will be evaluated through a personal interview.
Admissions process
The admission process to pursue an online undergraduate or postgraduate certificate at Universidad Europea can be carried out throughout the year, although enrolment on any of our programmes is subject to availability. In order to complete the process, follow these simple steps:
1
Documentation
You will need to send the specific documentation to your personal advisor
- Admissions form.
- Legal document required for accessing the programme
- Photocopy of your ID.
- Curriculum vitae.
2
Admissions test
Once your documentation has been reviewed, your personal advisor will contact you.
- Competency assessment test.
- Personal interview.
- Language assessment test (if applicable).
3
Reserving a place
Formalising the reservation of a place through our different methods of payment
- Direct debit.
- Credit card.
- Online payment.
Scholarships and financial aid
We want to help you. If you want to study at Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.
Credit recognition and transfers
You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.
Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.
Faculty
Juan Carlos Fociños
Programme Director Private Master's Degree in Sports Technologies and Digital Transfomation.
Sports entities consultant, expert un new business development, generation and sponsorship activation.