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Executive MBA in Sports Management

Private Master's Degree Executive MBA in Sports Management Online

Do not miss the opportunity to take a step forward in your professional career within the sports sector. Specialise in Sports Management and learn from the very best - Real Madrid C.F. - a world leader in innovation and sports management.

  • Private degree
  • Online with live classes
  • 11 months, 60 ECTS

World-leading Executive MBA in Sports Management online

With the Online MBA in Sports Management, you will gain the expertise and skills needed to elevate your professional profile and stand out in the competitive sports business industry. This program will prepare you to excel in every facet of sports management, from marketing strategies to the operation and administration of sports facilities.

If you’re looking for flexibility, our online methodology offers you what you need. The online classes are taught live and recorded through the virtual campus. You can access them whenever is most convenient for you or watch them again to review concepts.

Experience Real Madrid firsthand with two international trips designed to immerse you in the operations of leading sports organisations, guided by experts and executives. This is a unique opportunity to broaden your horizons and gain a global understanding of the sports world.

View the Spanish version of the master: Máster en Gestión Deportiva online

Private degree issued by Universidad Europea de Madrid

Classes in English
Start: 28 apr. 2025
Escuela Universitaria Real Madrid Universidad Europea Faculty of Medicine, Health and Sport

Why study our Executive MBA in Sports Management?

International Networking

Build connections with professionals and international companies that will link you to the global business world.

Global Perspective

Learn alongside professors and peers from diverse nationalities, gaining a comprehensive view of sports management models worldwide.

Expert Faculty from Real Madrid C. F.

Gain insights directly from active executives and professionals at Real Madrid C. F., acquiring an in-depth understanding of the sports industry.

Entrepreneurship and Leadership

Foster your entrepreneurial spirit with real-world projects and enhance your managerial skills, preparing you to lead in any area of the sports industry.

The quality you deserve

El Mundo

Our program has been ranked among the top three specialised programs in the field by El Mundo newspaper’s 2023 ranking.

Mundo Posgrado

The MBA has been recognised as the best sports master's program in Spain, according to the Mundo Posgrado 2024 ranking.

FSO

According to the FSO Ranking by Hamilton consultancy, the Master’s in Sports Management has been ranked among the top 10 online MBAs and as the best MBA specialised in the sports sector.

Shanghai Ranking

Our Faculty is ranked among the top 25 worldwide in the prestigious Academic Ranking of World Universities by the Shanghai Ranking 2024.

National Sports Award

The Real Madrid Graduate School - Universidad Europea was honoured with the 2018 National Sports Award, “Copa Stadium”, in recognition of its contribution to education, research, and the professionalisation of sports both nationally and internationally.

Our Graduate School

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Study plan

The curriculum is composed of ten modules that will provide you with practical, multidisciplinary and up-to-date training. At the end of the programme, the student will receive the Private Master`s Degree Executive MBA in Sports Management - online, granted by the Universidad Europea de Madrid.

Gain an overview of the global sports industry and an introduction to strategic planning.

  • Global financial vision.
  • Tools used for a company's strategic planning and analysis.
  • Business planning.

6 ECTS. 1st Trimester.

Learn the basic financial concepts and how to apply them to the sports sector with their distinguishing characteristics.

  • Introduction to Finance and Accounting.
  • Profit and Loss Account.
  • Balance.
  • Cash Flow.
  • Budget and Control.
  • Economic Analysis.
  • Investment Analysis.

6 ECTS. 1st Trimester.

Learn the basic marketing knowledge and its impact on the overall strategy of the company. Analyse new trends and different practices in the international sports market.

  • Segmentation and Positioning.
  • Market Research.
  • Marketing Plans.
  • Operational Marketing with an Emphasis on Sports Sponsorship.

6 ECTS. 1st Trimester.

Learn how to best manage the sports facilities that require special knowledge and skills due to their practices or construction.

  • Daily use facilities, stadiums and sporting events.
  • You will acquire the necessary skills to achieve effective management.
  • You will analyse aspects related to the location and distribution of space, access, security, technology, etc.

6 ECTS. 2nd Trimester.

Learn essential leadership skills for effective employee management, so that organisations can fulfil their obligations to all stakeholders.

  • Basic principles of HR, such as identifying, selecting and retaining talent, as well as team management.
  • Sports coaching, application of emotional intelligence in organisations and applying sport values to the business ecosystem.

6 ECTS. 2nd Trimester.

Learn how to develop business projects based on social responsibility and sustainability criteria.

  • Corporate social responsibility and transferring values through sport at an international level.
  • International legal knowledge that makes global entrepreneurship possible.

6 ECTS. 3rd Trimester.

Examine how the use of communication in the sports industry has changed and requires specialisation.

  • Commercial use of large data sources, especially at an international level.
  • Impact and opportunities of new media and social media on sport.

6 ECTS. 3rd Trimester.

You will work with sports or sports facilities that require specific knowledge and skills that go beyond the experience gained through the management of regular facilities.

  • Identify and distinguish between a wide variety of sports facilities.
  • Gain the necessary skills to reach an appropriate level of management.

6 ECTS. 3rd Trimester.

You will complement your specialised training with professional practices that match your interests and expectations.

  • Optional internships.
  • Format: In-person or remote.
  • Recognition of internships: Having held sports management roles in an entity for at least one year.

6 ECTS. Cross-sectional Trimester.

You will have the opportunity to showcase all the knowledge gained during the course and apply it in a real business scenario with an overview of each discipline of sports management.

  • You will work in groups of four people.
  • You will have a designated professor who will accompany the group in the process.
  • Presentation will be in-person or via videoconferencing.

6 ECTS. Cross-sectional Trimester.

This master's degree is 100% online. You will be able to take the exams and the TFM virtually.

Core competencies
  • CB1: Students possess the required knowledge and understanding that provides a basis or springboard for originality in the development and/or application of ideas, often in a research context.
  • CB2: Students can apply the knowledge they have acquired and are able to solve problems in any new or unfamiliar situation which may arise within a broader or multidisciplinary context relating to their area of study.
  • CB3: When faced with the difficulty of making tough decisions, students can apply what they know, and, when information is limited, they must take into account and apply the social and ethical responsibilities associated to the situation.
  • CB4: Students can communicate their conclusions—and the knowledge and rationale behind them—to audiences who may be both specialised and non-specialised in the area. They must be able to do so in a clear and unambiguous manner.
  • CB5: Students develop the skills to allow them to continue studying in a self-led or autonomous manner.Students must possess the necessary learning skills that will enable them to continue to study in a self-directed, autonomous way.
Multidisciplinary competencies
  • CT1: Responsibility: Commitment to yourself and others when performing a task and trying to achieve a set of objectives within the learning process. Existing capacity in every subject to recognise and accept the consequences of a freely performed act.
  • CT2: Self-reliance: Students are able to act confidently and with sufficient motivation to achieve their objectives.
  • CT3: Awareness of ethical values: Ability to think and act according to universal principles based on human values aimed at assisting their full development in addition to their commitment to certain social values.
  • CT4: Communication Skills: Communication is the process by which we transmit and receive data, ideas, opinions and attitudes to transmit meaning, understanding and plans of action. Verbal communication is through words and gestures and, written communication through writing and/or visual support.
  • CT5: Interpersonal relationship skills: Students are able to perform active listening skills in order to reach agreements using an assertive communication style.
  • CT6: Flexibility: Students are able to adapt and work in different and varied situations, and in tandem with diverse groups. It involves assessing and understanding different ideas and adapting their own approach as the situation requires.
  • CT7: Teamwork: Ability to integrate and actively collaborate with other people, areas and/or organisations to achieve common objectives.
  • CT8: Initiative: Ability to anticipate problems, propose improvements and persevere in achieving them.
  • CT9: Planning: The process of setting goals and choosing the means to achieve those goals using time and resources effectively.
  • CT10: Innovation and creativity: Ability to propose and develop new and original solutions that add value to problems posed, even in areas other than the problem itself.
Specific competencies
  • CE.1.- Have an integrated vision of all the dimensions of the company in the sports sector—external, internal or organisational—and that of the people or human capital that form them. Ability to analyse the problems and find solutions that allow you to achieve your strategic objectives. Students will assume an autonomous and collective learning style that allows them to make decisions and assess the economic and social impact of the decisions made.
  • CE.2.- Lead projects and teams with an approach that integrates ethical and social responsibility, while assessing the impact of decisions on associations, the market, people and society.
  • CE.3.-Master the keys to the major areas of world sport, in order to turn them into competitive advantages for the growth of the company within its sector.
  • CE.4.-Analyse the economic, legal and technological environment of a sector and carry out an evaluation and a medium and long term strategic plan using the existing reference tools.
  • CE.5.-Master the new trends and business practices of corporate social responsibility policies that affect the sports sector, and be able to define a corporate social responsibility policy for each company.
  • CE.6.-Assume the skills and competences of a manager: leadership, emotional intelligence, communication, team management, group work, planning, conflict resolution, negotiation and orientation to results. Use them from a responsible approach and under a multicultural perspective, always respecting diversity.
  • CE.7.-Master the concepts and strategic reference tools for the organisational dimensioning of a company in the sports industry and be able to select the best strategic alternative to apply in each market and company.
  • CE.8.-Know the management tools for the operations of a company, as well as the business practices of reference in the sports industry, which ensure the efficiency of the activity and the fulfillment of the objectives set.
  • CE.9.- Design the plans of different areas—marketing, communication and sales, finance, production, human resources—using the coordination criteria between them and aligning them to the company's general strategy.
  • CE.10.- Master the key concepts of reference for the development of new organisational structures and be able to execute plans that involve changes and adaptations with criteria of resource optimisation and knowledge management.
  • CE.11.-Apply and execute everything they have learned in one of the company’s decision-making areas through professional internships. They can do so through the University’s agreements with companies in the sports sector or industry, and especially in the area of interest most appealing to their future professional development—management, marketing and communication, operations or finance—and showcase their skills in order to integrate successfully into a business team.

Career Opportunities with the Online Master’s in Sports Management

With a 94% employability rate among our graduates, this online MBA prepares you as a versatile professional ready to excel in the sports industry. You will have the opportunity to specialise and advance your career in roles such as:

  • Director or Manager of Sports Institutions: Work with clubs, fitness centers, federations, sports schools, and more.
  • Sports Marketing Manager: Design strategic campaigns for brands and sports organizations.
  • Communications Manager: Oversee the image and reputation of sports entities.
  • Sports Event Organizer: Lead impactful competitions and activities.
  • Executive Trainer: Prepare future leaders for the sports industry.
  • Athlete Representative: Negotiate contracts and safeguard athletes' interests.
  • Manager in Multinational Sports Companies: Operate within equipment, infrastructure, or sports sponsorship sectors.

Methodology

Flexibility: our online methodology allows you to adapt your studies to your needs.

Support: you will have the support of our expert professors who will facilitate your learning, as well as an accompanying tutor who will guide you and help you achieve your goals.

Experiential learning: learn by doing, without action there is no learning. Receive comprehensive training based on real-life cases combined with theoretical and practical learning.

Constant communication: with the latest technologies, you will be in direct contact with the university, your professors and your classmates.

Mujer rubia leyendo un texto sobre metodología de un máster en un ipad

Flexibility

  • Complete planning: you will have the entire organisation of your studies at your disposal from the beginning.

  • Live virtual classes, adapted to working hours. They'll be recorded in case you cannot attend, or you want to watch them again.

  • Intuitive and dynamic online learning platform, accessible from any device.

Support

  • Teacher with expertise in each subject, related to the professional field. The teacher will deliver the classes, guide you through the course and evaluate your learning experience.

  • Support tutor: this is the person who will accompany you throughout your programme. They will help you organise your time, guide you and help you achieve your goals.

  • Student Services Centre: available 24 hours a day via chat and phone to resolve any technical issues with the platform.

Experiential learning

  • All our educational activities are aimed at making it easier for you to acquire professional knowledge, skills, abilities and expertise.

Admissions

The Executive MBA in Sports Management - Online is designed for:

  • Professionals who wish to change sectors and want to focus their professional career on the management of entities in the sports industry.
  • Professionals who already work in the sports industry and wish to gain new knowledge and update their training.
  • Current or former athletes who want to develop their business skills.

For access to the Accredited Private Master`s Degree Executive MBA in Sports Management online it is necessary to fulfill one of the following REQUIREMENTS:

  • To be in possession of a University Degree. In the case of being a graduate from a university outside of Spain, it is not necessary to have had the degree officially recognised by the Spanish Education Ministry.
  • To have accredited professional experience related to the programme of interest. This guarantees the achievement of the abilities specified in the Profile for prospective students section. Some of the programmes offered at Universidad Europea do not allow access through professional experience. See the full list here.
  • Higher Vocational Training Graduates who can accredit professional experience after completion of the internship.

In all cases, the University may limit access to certain degrees if a specific university degree has not been previously completed.

Demonstrate having the right level of English according to the chosen course, which will be evaluated through a personal interview.

Admissions process

The admission process to pursue an online undergraduate or postgraduate certificate at Universidad Europea can be carried out throughout the year, although enrolment on any of our programmes is subject to availability. In order to complete the process, follow these simple steps:

1

Documentation

You will need to send the specific documentation to your personal advisor

  • Admissions form.
  • Legal document required for accessing the programme
  • Photocopy of your ID.
  • Curriculum vitae.

2

Admissions test

Once your documentation has been reviewed, your personal advisor will contact you.

  • Competency assessment test.
  • Personal interview.
  • Language assessment test (if applicable).

3

Reserving a place

Formalising the reservation of a place through our different methods of payment

  • Direct debit.
  • Credit card.
  • Online payment.

Scholarships and financial aid

We want to help you. If you want to study at the Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.

Credit recognition and transfers

You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.

Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.

Faculty

Dr. Pablo Burillo Naranjo

Programme Director. PhD in Sports Sciences. Master in Sports Management.

Omar Elchichini

Associate Director

José Luis Ruiz Exposito

Master Co-director. General Corporate Director of Real Madrid C.F.

  • Aila Ahonen
    PhD. Senior Lecturer JAMK University of Applied Sciences.
  • Ángel Alcázar
    Expense Control Manager Real Madrid C.F.
  • Josephine Anselin
    Founder Outventure Hub.
  • Germán Argüelles
    Social Innovation & Entrepreneurship Executive. The Third Half.
  • Alberto Blázquez
    PhD. Professor, Extremadura General Sports Authority.
  • José Bonal
    PhD. Profesor UEM/Real Madrid.
  • Diego Borrás
    Programme & Module Lead, Sports Management at UCFB, London.
  • Gastón Brum
    Executive Director Argentinian Tennis Association.
  • Juan Cantero
    Sports Business Consultant MetaFinal.
  • Manuel Cano
    Sponsorship Manager Real Madrid C.F.
  • Juan Contreras
    Director Global Sports Marketing Adidas Real Madrid BU.
  • Pedro Corrales
    Sponsorship Creation Manager Real Madrid C.F.
  • Álvaro Fernández Luna
    PhD. Profesor UEM/Real Madrid.
  • Juan Carlos Fociños
    Director of Sponsorship, Madrid Basketball Federation.
  • Thomas Fricke
    Speaker, lecturer, sports and football management.
  • Mario G. Gurrionero
    PhD. CEO Comunicar es Ganar.
  • Diego García Diego
    Legal Director RC Deportivo de La Coruña. E-sports expert.
  • Pablo García-Manitz.
    CEO Bewolfish.
  • Jorge García Unanue
    PhD. Founder IGOID-SPORTEC.
  • Manuel Garzón
    Senior Licensing Manager Real Madrid C.F.
  • Steve Gera
    Chief Executive Gains Group, Los Angeles USA.
  • Julio González Ronco
    Managing Director of the Real Madrid Foundation.
  • Matthew Good
    CFO Quibim.
  • Robert Good
    Strategic HR Consultant.
  • Tomás Gutiérrez
    CEO Novacapital.
  • Hannes Hoeltge
    Commercial & Marketing Manager Comité Paralímpico Internacional.
  • Ramiro Lahera
    Executive Director Táctica Sport Culture, President Madrid Triathlon Federation.
  • Santiago López-Vilas
    Chief Executive Officer Real Madrid Estadio.
  • Steven Mandis
    PhD. Associate Professor Columbia University Business School.
  • Rodrigo Marín
    Director of Corporate Projects and Regulation Real Madrid C. F.
  • Juan Pedro Martinez
    Retail Manager Real Madrid C.F.
  • Scott Minto
    San Diego State University MBA Director.
  • Ignacio Mochales
    LEWaterpolo Competition Director, Spanish Royal Swimming Federation.
  • David Moracho
    Marketing Services Manager Real Madrid C.F.
  • Abel Moragón
    Economic Planning and Control Manager Real Madrid C.F.
  • Celia Morales
    VIP - Corporate Hospitality Manager Real Madrid C.F.
  • Elena Naranjo
    Senior Legal Manager Real Madrid C.F.
  • Francisco Panadero
    Director of Infrastructures and Heritage Development Real Madrid C. F.
  • Ismael Parrilla
    Head of Spain & Latin America of NSCA ‘National Strength and Conditioning Association’.
  • Óscar Sánchez Campos
    Director of Sport Facilities in Madrid.
  • Carmen Sánchez Molina
    Director of Protocol and Public Relations Real Madrid C.F.
  • Javier Sánchez Sánchez
    PhD. Referee Perfomance Royal Spanish Football Federation.
  • Miruna Seitán
    Senior Licensing Manager Real Madrid C.F.
  • Ignacio Somalo
    PhD. Founder Lonesome Digital.
  • Alberto Talavera
    PhD. Manager Asociación Española de Gerentes de Golf.
  • Javier Tola
    Managing Director Simply Sport.
  • Antonio Vos
    PhD. CFO Club de Campo Villa de Madrid.
  • Pablo Vega
    PhD. General Manager CrossDNA.
  • Álvaro Vitores
    Director of Partnership Activation Real Madrid C.F.

Quality guarantee

Universidad Europea is renowned for its academic excellence and has been recognised worldwide with awards as prestigious as the European Seal of Excellence 500+, QualiCert certification, and the Madrid Excellence award.

In the international accreditation rating, QS Stars, Universidad Europea has obtained a total of four stars out of five. This external accreditation system determines the level of excellence achieved by universities in several areas. Universidad Europea has achieved the maximum score of five stars in employability, teaching, facilities and social responsibility.

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Internal Quality Control System

Universidad Europea has established an internal quality control system in accordance with the directives of the Fundación para el Conocimiento Madri+d, Regional Agency for the Evaluation of the Quality of Universities, as a structure for guaranteeing the quality of new degrees in accordance with the quality directives of the European Higher Education Area (EHEA) and Organic Law 4/2007 of 12 April modifying Organic Law 6/2001 of 21 December on Universities.

SGIC QUALITY ASSURANCE SYSTEM

Regulations of the university
System of complaints, claims, and suggestions

Universidad Europea has made the “General Online Application” available to resolve any questions, queries or complaints.

Members of the CCT
  • Pablo Burillo - Director of the MBA Online
  • Mrs. Marisa Sáenz - Director of the MBA In-person
  • Mrs. Raquel Esteban - Academic Director Real Madrid Graduate School
  • Mrs. Silvia Fernández - Postgraduate Deputy Dean
  • Mrs. Veronica Gabaldón - Academic Coordinator
  • Student delegate
  • Gianfranco Ferrari - Responsible for quality at Universidad Europea
Process results

Frequently Asked Questions

A degree in Sport Science will give you a good grounding to either launch a professional career in the business side of the sport sector or go onto further studies. If you choose the later, the online Master in Sports Management provides all the necessary knowledge about the management of entities in the sports industry.

To develop professionally managing and leading sports institutions such as clubs, fitness centers, federations, sports schools in specialised management areas within the sports industry, you must have a multidisciplinary profile tailored towards the sports sector, and with knowledge of marketing, communication or organising sporting events. To do this, studying an MBA specialised in sports management will provide you with this profile.

You will be able to complete your internship throughout the academic year with leading entities in the sports sector, of which one is Real Madrid C.F.

The MBA in Sports Management online has specialties in Artificial Intelligence, Big Data, Digital Transformation or Sports Coaching.