World-leading Executive MBA in Sports Management online

Module 1. General management (6 ECTS)

Gain an overview of the global sports industry and an introduction to strategic planning.

• Global financial vision.
• Tools used for a company's strategic planning and analysis.
• Business planning.

6 ECTS. 1st trimester.

Module 2. Finance (6 ECTS)

Learn the basic financial concepts and how to apply them to the sports sector, with their distinguishing characteristics.

• Introduction to finance and accounting.
• Profit and loss account.
• Balance.
• Cash flow.
• Budget and control.
• Economic analysis.
• Investment analysis.

6 ECTS. 1st trimester.

Module 3. Marketing and communication (6 ECTS)

Learn the basic marketing knowledge and its impact on the overall strategy of the company. Analyse new trends and different practices in the international sports market.

• Segmentation and positioning.
• Market research.
• Marketing plans.
• Operational marketing, with an emphasis on sports sponsorship.

6 ECTS. 1st trimester.

Module 4. Management and operation of sports venues (6 ECTS)

Learn how to best manage the sports facilities that require special knowledge and skills due to their practices or construction.

• Daily use facilities, stadiums and sporting events.
• You will acquire the necessary skills to achieve effective management.
• You will analyse aspects related to the location and distribution of space, access, security, technology, etc.

6 ECTS. 2nd trimester.

Module 5. Management skills (6 ECTS)

Learn essential leadership skills for effective employee management, so that organisations can fulfil their obligations to all stakeholders.

• Basic principles of HR, such as identifying, selecting and retaining talent, as well as team management.
• Sports coaching, application of emotional intelligence in organisations and applying sport values to the business ecosystem.

6 ECTS. 2nd trimester.

Module 6. Specialization branch - Sustainability and sports for development (6 ECTS)

Learn how to develop business projects based on social responsibility and sustainability criteria.

• Corporate social responsibility and transferring values through sport at an international level.
• International legal knowledge that makes global entrepreneurship possible.

6 ECTS. 2nd trimester.

Module 7. Specialization branch - Marketing & communication (6 ECTS)

Examine how the use of communication in the sports industry has changed and requires specialization.

• Commercial use of large data sources, especially at an international level.
• Impact and opportunities of new media and social media on sport.

6 ECTS. 3rd trimester.

Module 8. Specialization branch - Sport facility operation (6 ECTS)

You will work with sports or sports facilities that require specific knowledge and skills that go beyond the experience gained through the management of regular facilities.

• Identify and distinguish between a wide variety of sports facilities.
• Gain the necessary skills to reach an appropriate level of management.

6 ECTS. 3rd trimester.

Module 9. Master's thesis (6 ECTS)

You will have the opportunity to showcase all the knowledge gained during the course and apply it in a real business scenario with an overview of each discipline of sports management.

• You will work in groups of four people.
• You will have a designated professor who will accompany the group in the process.
• Presentation will be in-person or via videoconferencing.

6 ECTS. Cross-sectional trimester.

Module 10. Internships (6 ECTS) optional

This course must be selected or module 11.

• You will complement your specialised training with professional practices that match your interests and expectations.
• Format: In-person or remote.
• Recognition of internships: Having held sports management roles in an entity for at least one year.

6 ECTS. Cross-sectional trimester.

Module 11. Entrepreneurship & innovation in sports (6 ECTS) optional.

This course must be selected or module 10. This module is designed to guide students who consider entrepreneurship and the establishment of sports enterprises as a potential path for their professional development.

• Entrepreneurial initiative in the sports ecosystem.
• Innovative business opportunities and ideas in the sports industry.
• Monetization and revenue sources: new business models.

6 ECTS. Cross-sectional trimester.

Online exams and TFM

This master's degree is 100% online. You will be able to take the exams and the TFM virtually.

Core competencies

• CB1 - Students possess the required knowledge and understanding that provides a basis or springboard for originality in the development and/or application of ideas, often in a research context.
• CB2 - Students can apply the knowledge they have acquired and are able to solve problems in any new or unfamiliar situation which may arise within a broader or multidisciplinary context relating to their area of study.
• CB3 - When faced with the difficulty of making tough decisions, students can apply what they know, and, when information is limited, they must take into account and apply the social and ethical responsibilities associated to the situation.
• CB4 - Students can communicate their conclusions—and the knowledge and rationale behind them—to audiences who may be both specialised and non-specialised in the area. They must be able to do so in a clear and unambiguous manner.
• CB5 - Students develop the skills to allow them to continue studying in a self-led or autonomous manner. Students must possess the necessary learning skills that will enable them to continue to study in a self-directed, autonomous way.

Multidisciplinary competencies

• CT1 - Responsibility: Commitment to yourself and others when performing a task and trying to achieve a set of objectives within the learning process. Existing capacity in every subject to recognise and accept the consequences of a freely performed act.
• CT2 - Self-reliance: Students are able to act confidently and with sufficient motivation to achieve their objectives.
• CT3 - Awareness of ethical values: Ability to think and act according to universal principles based on human values aimed at assisting their full development in addition to their commitment to certain social values.
• CT4 - Communication Skills: Communication is the process by which we transmit and receive data, ideas, opinions and attitudes to transmit meaning, understanding and plans of action. Verbal communication is through words and gestures and, written communication through writing and/or visual support.
• CT5 - Interpersonal relationship skills: Students are able to perform active listening skills in order to reach agreements using an assertive communication style.
• CT6 - Flexibility: Students are able to adapt and work in different and varied situations, and in tandem with diverse groups. It involves assessing and understanding different ideas and adapting their own approach as the situation requires.
• CT7 - Teamwork: Ability to integrate and actively collaborate with other people, areas and/or organisations to achieve common objectives.
• CT8 - Initiative: Ability to anticipate problems, propose improvements and persevere in achieving them.
• CT9 - Planning: The process of setting goals and choosing the means to achieve those goals using time and resources effectively.
• CT10 - Innovation and creativity: Ability to propose and develop new and original solutions that add value to problems posed, even in areas other than the problem itself.

Specific competencies

• CE.1. - Have an integrated vision of all the dimensions of the company in the sports sector—external, internal or organisational—and that of the people or human capital that form them. Ability to analyse the problems and find solutions that allow you to achieve your strategic objectives. Students will assume an autonomous and collective learning style that allows them to make decisions and assess the economic and social impact of the decisions made.
• CE.2. - Lead projects and teams with an approach that integrates ethical and social responsibility, while assessing the impact of decisions on associations, the market, people and society.
• CE.3. - Master the keys to the major areas of world sport, in order to turn them into competitive advantages for the growth of the company within its sector.
• CE.4. - Analyse the economic, legal and technological environment of a sector and carry out an evaluation and a medium and long term strategic plan using the existing reference tools.
• CE.5. - Master the new trends and business practices of corporate social responsibility policies that affect the sports sector, and be able to define a corporate social responsibility policy for each company.
• CE.6. - Assume the skills and competences of a manager: leadership, emotional intelligence, communication, team management, group work, planning, conflict resolution, negotiation and orientation to results. Use them from a responsible approach and under a multicultural perspective, always respecting diversity.
• CE.7. - Master the concepts and strategic reference tools for the organisational dimensioning of a company in the sports industry and be able to select the best strategic alternative to apply in each market and company.
• CE.8. - Know the management tools for the operations of a company, as well as the business practices of reference in the sports industry, which ensure the efficiency of the activity and the fulfillment of the objectives set.
• CE.9. - Design the plans of different areas—marketing, communication and sales, finance, production, human resources—using the coordination criteria between them and aligning them to the company's general strategy.
• CE.10. - Master the key concepts of reference for the development of new organisational structures and be able to execute plans that involve changes and adaptations with criteria of resource optimisation and knowledge management.
• CE.11. - Apply and execute everything they have learned in one of the company’s decision-making areas through professional internships. They can do so through the University’s agreements with companies in the sports sector or industry, and especially in the area of interest most appealing to their future professional development—management, marketing and communication, operations or finance—and showcase their skills in order to integrate successfully into a business team.

The Executive MBA in Sports Management - Online is designed for:

• Professionals who wish to change sectors and want to focus their professional career on the management of entities in the sports industry.
• Professionals who already work in the sports industry and wish to gain new knowledge and update their training.
• Current or former athletes who want to develop their business skills.

For access to the Accredited Private Master`s Degree Executive MBA in Sports Management online it is necessary to fulfill one of the following REQUIREMENTS:

• To be in possession of a University Degree. In the case of being a graduate from a university outside of Spain, it is not necessary to have had the degree officially recognised by the Spanish Education Ministry.
• To have accredited professional experience related to the programme of interest. This guarantees the achievement of the abilities specified in the Profile for prospective students section. Some of the programmes offered at Universidad Europea do not allow access through professional experience. See the full list here.
• Higher Vocational Training Graduates who can accredit professional experience after completion of the internship.

In all cases, the University may limit access to certain degrees if a specific university degree has not been previously completed.

Demonstrate having the right level of English according to the chosen course, which will be evaluated through a personal interview.

A degree in Sport Science will give you a good grounding to either launch a professional career in the business side of the sport sector or go onto further studies. If you choose the later, the online Master in Sports Management provides all the necessary knowledge about the management of entities in the sports industry.

To develop professionally managing and leading sports institutions such as clubs, fitness centers, federations, sports schools in specialised management areas within the sports industry, you must have a multidisciplinary profile tailored towards the sports sector, and with knowledge of marketing, communication or organising sporting events. To do this, studying an MBA specialised in sports management will provide you with this profile.

You will be able to complete your internship throughout the academic year with leading entities in the sports sector, of which one is Real Madrid C.F.

The MBA in Sports Management online has specialties in Artificial Intelligence, Big Data, Digital Transformation or Sports Coaching.