World-leading Executive MBA in Sports Management online
With the Online MBA in Sports Management, you will gain the expertise and skills needed to elevate your professional profile and stand out in the competitive sports business industry. This program will prepare you to excel in every facet of sports management, from marketing strategies to the operation and administration of sports facilities.
If you’re looking for flexibility, our online methodology offers you what you need. The online classes are taught live and recorded through the virtual campus. You can access them whenever is most convenient for you or watch them again to review concepts.
Experience Real Madrid firsthand with two international trips designed to immerse you in the operations of leading sports organisations, guided by experts and executives. This is a unique opportunity to broaden your horizons and gain a global understanding of the sports world.
View the Spanish version of the master: Máster en Gestión Deportiva online
Private degree issued by Universidad Europea de Madrid
Classes in English | Start: 27 oct. 2025 | Escuela Universitaria Real Madrid Universidad Europea | Faculty of Medicine, Health and Sport |
The quality you deserve
QS Ranking
The Executive MBA in Sports Management has been recognized as the best Executive MBA in Sports and among the top 200 in the world by the prestigious QS Ranking 2025, standing out for its impact in employability and international profile.
Mundo Posgrado
The MBA has been recognised as the best sports master's program in Spain, according to the Mundo Posgrado 2024 ranking.
FSO
According to the FSO Ranking by Hamilton consultancy, the Master’s in Sports Management has been ranked among the top 10 online MBAs and as the best MBA specialised in the sports sector.
Shangai Ranking
Our Faculty is ranked among the top 25 worldwide in the prestigious Academic Ranking of World Universities by the Shanghai Ranking 2024.
National Sports Award
The Real Madrid Graduate School - Universidad Europea was honoured with the 2018 National Sports Award, “Copa Stadium”, in recognition of its contribution to education, research, and the professionalisation of sports both nationally and internationally.
The quality you deserve
The Real Madrid Graduate School - Universidad Europea was honoured with the 2018 National Sports Award, “Copa Stadium”, in recognition of its contribution to education, research, and the professionalisation of sports both nationally and internationally.
Our Graduate School
Live the Real Madrid Experience
Join two international experiences and gain insider access to the sports industry. Network with professionals, professors, and peers from diverse nationalities, expanding your global connections.
Travel to New York and visit leading sports institutions, engage with executives, attend events, and explore management models and trends in the industry.
London
Discover a unique business model in the birthplace of sports, learning from international experts and visiting iconic venues like Chelsea F.C. and Wembley.
Madrid
Gain exclusive insights into Real Madrid Club's operations with special access to facilities and meet top executives from global sports organizations.
White Week
Experience a unique sports event over one week, featuring streamed talks from industry leaders, club executives, and elite athletes.
Steve Cote
Global Affairs Canada
This master’s offered me everything I was looking for. It allowed me to study from anywhere I wanted and work at the same time. I enjoyed the networking opportunities and sharing this experience with people from all over the world.
Ismael Parrilla
CEO | NSCA Spain
When you decide to do a master’s degree of this prestige and you decide to invest a lot of time, you want to choose the best one. By choosing this programme I was able to meet many people from different countries with important roles in their companies. The syllabus is in line with the professional demands of the market and the professionals behind it. The positioning of this master’s degree and the international positioning is what helped me decide to choose the Escuela Universitaria Real Madrid Universidad Europea.
Emile J. Machado
CEO | Profit4life
All the information I get for the MBA, I feel I have all the tools that I need to the development my self as a professional even the networking I get in this MBA is amazing.
Join the AI in Sports Industry Program
AISports: Artificial Intelligence in Sports
Be part of the AISports: Artificial Intelligence in Sports program. Train to lead the industry through innovation and artificial intelligence. Leadership is embedded in the DNA of our school, driven by a relentless pursuit of success and a passion for constant improvement.
Get ready to apply Artificial Intelligence in the sports industry. You’ll have the opportunity to learn from international experts in AI applied to sports through live online classes, access exclusive content, and develop your Final Master’s Project (TFM) centered on AI.
Certified Programmes
Combine your master’s with a complementary certified programme to earn a dual qualification. Stand out in the job market with specialized, practical, and cutting-edge expertise that sets you apart as a leader in your field.
Study plan
The curriculum is composed of ten modules that will provide you with practical, multidisciplinary and up-to-date training. At the end of the programme, the student will receive the Private Master`s Degree Executive MBA in Sports Management - online, granted by the Universidad Europea de Madrid.
Module 1. General Management (6 ECTS)
Gain an overview of the global sports industry and an introduction to strategic planning.
- Global financial vision.
- Tools used for a company's strategic planning and analysis.
- Business planning.
6 ECTS. 1st Trimester.
Module 2. Finance (6 ECTS)
Learn the basic financial concepts and how to apply them to the sports sector with their distinguishing characteristics.
- Introduction to Finance and Accounting.
- Profit and Loss Account.
- Balance.
- Cash Flow.
- Budget and Control.
- Economic Analysis.
- Investment Analysis.
6 ECTS. 1st Trimester.
Module 3. Marketing and Communication (6 ECTS)
Learn the basic marketing knowledge and its impact on the overall strategy of the company. Analyse new trends and different practices in the international sports market.
- Segmentation and Positioning.
- Market Research.
- Marketing Plans.
- Operational Marketing with an Emphasis on Sports Sponsorship.
6 ECTS. 1st Trimester.
Module 4. Management and Operation of Sports Venues (6 ECTS)
Learn how to best manage the sports facilities that require special knowledge and skills due to their practices or construction.
- Daily use facilities, stadiums and sporting events.
- You will acquire the necessary skills to achieve effective management.
- You will analyse aspects related to the location and distribution of space, access, security, technology, etc.
6 ECTS. 2nd Trimester.
Module 5. Management Skills (6 ECTS)
Learn essential leadership skills for effective employee management, so that organisations can fulfil their obligations to all stakeholders.
- Basic principles of HR, such as identifying, selecting and retaining talent, as well as team management.
- Sports coaching, application of emotional intelligence in organisations and applying sport values to the business ecosystem.
6 ECTS. 2nd Trimester.
Module 6. Specialization Branch - Sustainability and Sports for Development (6 ECTS)
Learn how to develop business projects based on social responsibility and sustainability criteria.
- Corporate social responsibility and transferring values through sport at an international level.
- International legal knowledge that makes global entrepreneurship possible.
6 ECTS. 2nd Trimester.
Module 7. Specialization Branch - Marketing & Communication (6 ECTS)
Examine how the use of communication in the sports industry has changed and requires specialisation.
- Commercial use of large data sources, especially at an international level.
- Impact and opportunities of new media and social media on sport.
6 ECTS. 3rd Trimester.
Module 8. Specialization Branch - Sport Facility Operation (6 ECTS)
You will work with sports or sports facilities that require specific knowledge and skills that go beyond the experience gained through the management of regular facilities.
- Identify and distinguish between a wide variety of sports facilities.
- Gain the necessary skills to reach an appropriate level of management.
6 ECTS. 3rd Trimester.
Module 9. Master's thesis (6 ECTS)
You will have the opportunity to showcase all the knowledge gained during the course and apply it in a real business scenario with an overview of each discipline of sports management.
- You will work in groups of four people.
- You will have a designated professor who will accompany the group in the process.
- Presentation will be in-person or via videoconferencing.
6 ECTS. Cross-sectional Trimester.
Module 10. Internships (6 ECTS) Optional
This course must be selected or module 11.
- You will complement your specialised training with professional practices that match your interests and expectations.
- Format: In-person or remote.
- Recognition of internships: Having held sports management roles in an entity for at least one year.
6 ECTS. Cross-sectional Trimester.
Module 11. Entrepreneurship & Innovation in Sports (6 ECTS) Optional.
This course must be selected or module 10. This module is designed to guide students who consider entrepreneurship and the establishment of sports enterprises as a potential path for their professional development.
- Entrepreneurial Initiative in the Sports Ecosystem.
- Innovative Business Opportunities and Ideas in the Sports Industry.
- Monetization and Revenue Sources: New Business Models.
6 ECTS. Cross-sectional Trimester.
Online exams and TFM
This master's degree is 100% online. You will be able to take the exams and the TFM virtually.
Methodology
Flexibility: our online methodology allows you to adapt your studies to your needs.
Support: you will have the support of our expert professors who will facilitate your learning, as well as an accompanying tutor who will guide you and help you achieve your goals.
Experiential learning: learn by doing, without action there is no learning. Receive comprehensive training based on real-life cases combined with theoretical and practical learning.
Constant communication: with the latest technologies, you will be in direct contact with the university, your professors and your classmates.
Our educational model
At Universidad Europea, we are committed to an education that prepares you for the needs of the professional world. Thanks to our methodology, you will be able to gain the knowledge, skills, abilities and competences that provide maximum employability in a global world.
Experiential Learning
The student learns by doing; there is no learning without action.
Meaningful learning
The teacher relates the knowledge, skills and previous experiences to the interests, expectations and cognitive characteristics of the students.
Collaborative learning
The students "learn together", so they are motivated not just by their own learning but to increase the achievements of others, forming a social and academic learning experience.
Professional learning
The teacher acts as an advisor and as a guide of the learning towards a professional application.
Constructive and discovery learning
Students investigate and explore concepts. This allows you to build cognitive structures by comparing, relating and reorganising new concepts with those you have already dealt with.
Autonomous learning
The teacher encourages the students to learn for themselves, developing self-learning. The student is understood as an active and cooperative agent, protagonist of their own education.
Individualised learning
The teacher is sensitive to the diversity and different learning styles of the students, adjusting the training activities to suit their needs.
Creative learning
The development of creativity and initiative allows knowledge to be perceived as open, unfinished, something which can always be redefined and understood from other points of view.
Flexibility
Complete planning: you will have the entire organisation of your studies at your disposal from the beginning.
Live virtual classes, adapted to working hours. They'll be recorded in case you cannot attend, or you want to watch them again.
Intuitive and dynamic online learning platform, accessible from any device.
Support
Teacher with expertise in each subject, related to the professional field. The teacher will deliver the classes, guide you through the course and evaluate your learning experience.
Support tutor: this is the person who will accompany you throughout your programme. They will help you organise your time, guide you and help you achieve your goals.
Student Services Centre: available 24 hours a day via chat and phone to resolve any technical issues with the platform.
Experiential learning
All our educational activities are aimed at making it easier for you to acquire professional knowledge, skills, abilities and expertise.
Admissions
Recommended profile
The Executive MBA in Sports Management - Online is designed for:
- Professionals who wish to change sectors and want to focus their professional career on the management of entities in the sports industry.
- Professionals who already work in the sports industry and wish to gain new knowledge and update their training.
- Current or former athletes who want to develop their business skills.
Admissions requirements
For access to the Accredited Private Master`s Degree Executive MBA in Sports Management online it is necessary to fulfill one of the following REQUIREMENTS:
- To be in possession of a University Degree. In the case of being a graduate from a university outside of Spain, it is not necessary to have had the degree officially recognised by the Spanish Education Ministry.
- To have accredited professional experience related to the programme of interest. This guarantees the achievement of the abilities specified in the Profile for prospective students section. Some of the programmes offered at Universidad Europea do not allow access through professional experience. See the full list here.
- Higher Vocational Training Graduates who can accredit professional experience after completion of the internship.
In all cases, the University may limit access to certain degrees if a specific university degree has not been previously completed.
Demonstrate having the right level of English according to the chosen course, which will be evaluated through a personal interview.
Admissions process
The admission process to pursue an online undergraduate or postgraduate certificate at Universidad Europea can be carried out throughout the year, although enrolment on any of our programmes is subject to availability. In order to complete the process, follow these simple steps:
1
Documentation
You will need to send the specific documentation to your personal advisor
- Admissions form.
- Legal document required for accessing the programme
- Photocopy of your ID.
- Curriculum vitae.
2
Admissions test
Once your documentation has been reviewed, your personal advisor will contact you.
- Competency assessment test.
- Personal interview.
- Language assessment test (if applicable).
3
Reserving a place
Formalising the reservation of a place through our different methods of payment
- Direct debit.
- Credit card.
- Online payment.
Scholarships and financial aid
We want to help you. If you want to study at the Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.
Credit recognition and transfers
You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.
Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.
Faculty
Programme Director: Dr. Pablo Burillo
PhD in Physical Activity and Sports Sciences from the University of Castilla-La Mancha, with a Master’s in Sports Organization Management and accreditation as a Tenured Lecturer by ANECA.
Meet the faculty
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Frequently Asked Questions
What should I do after a Degree in Sport Science?
A degree in Sport Science will give you a good grounding to either launch a professional career in the business side of the sport sector or go onto further studies. If you choose the later, the online Master in Sports Management provides all the necessary knowledge about the management of entities in the sports industry.
How do I become a sports manager?
To develop professionally managing and leading sports institutions such as clubs, fitness centers, federations, sports schools in specialised management areas within the sports industry, you must have a multidisciplinary profile tailored towards the sports sector, and with knowledge of marketing, communication or organising sporting events. To do this, studying an MBA specialised in sports management will provide you with this profile.
Where can I do my internship?
You will be able to complete your internship throughout the academic year with leading entities in the sports sector, of which one is Real Madrid C.F.
What specialities does the MBA in Sport Management Online offer?
The MBA in Sports Management online has specialties in Artificial Intelligence, Big Data, Digital Transformation or Sports Coaching.