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The Master's degree in Business Analytics has been designed to meet the market's need for 360º profiles with technical knowledge of data mining and working with data as well as business vision and data-driven models, capable of understanding, working with and interpreting data from multiple sources.
The Online Master’s in Business Analytics is designed to equip professionals with the skills and tools needed to work with, analyse, visualise, and apply data effectively. The aim is to help you enhance both your analytical capabilities and business acumen—transforming data into a genuine competitive advantage.
This programme takes a unique approach, guiding you through the key processes and tools that connect data to business strategy. You will explore everything from the technical foundations of data handling—such as extraction, cleaning, and storage—to the implementation of data-driven strategies using visualisation, machine learning, and AI.
Throughout the course, you will learn how to analyse large datasets and develop the ability to ask the right questions. You will be trained to translate analytical insights into strategic decisions tailored to each department and stage of implementation. Your decision-making will be grounded in data, metrics, and evidence, ensuring alignment with business objectives and key results.
By the end of the programme, you will be proficient in leading data tools and technologies including SQL, R, Python, Hadoop, and Spark. You will be capable of building Data-Driven Decision-Making (DDDM) models across various industries and organisational functions, using Big Data, AI, Machine Learning, and Data Science. You will graduate as a data-savvy professional with a clear understanding of how analytics drive business strategy and innovation.
Private degree issued by Universidad Europea de Madrid
| Online with live classes (online exams and online TFM) | Classes in English | Start: 27 oct. 2025 | 10 months, 60 ECTS | Faculty of Economics, Business and Communication Sciences |
Train in a profession of the present and future. Companies from all industries and sectors urgently demand profiles capable of interpreting their data and boosting their business growth.
94%
94% of companies say data and analytics are important to the growth and digital transformation of their business, according to MicroStrategy.
58%
58% of companies have already hired a Chief Data Officer and 23% say they are considering creating the position, according to MicroStrategy.
90%
65% of organisations plan to increase their investment in technology and hiring in the field of data analytics, according to MicroStrategy.
Access LinkedIn Learning's online courses in Marketing, Business, Leadership, Communication and Management with pathways selected by our teachers to specialise and keep you up to date. Learn with flexibility and earn certifications that will boost your career.
Tools that you will use on the master's degree
Tools: PowerBI
Tools: Azure, AWS and Google Cloud
IAG Tools
Tools: Google Analytics, Power BI and Hootsuite (or similar)
Tools: Microsoft Project, Asana and Jira.
This Master's degree is 100% online. You will be able to take the exams and the TFM online.
Academic year 2018-19
This distance learning Master's degree in Business Analytics offers a great job projection, as the need for these professionals is increasing faster than the number of available professionals. In 2020 the increase in demand for this profile in the United States according to Forbes and IBM will increase from 364,000 to 2,720,000. And in Spain, this type of job profile has a growth perspective of approximately 30% and has one of the lowest unemployment rates, around 2%.
You will be prepared for any of the following positions:
Flexibility
Live virtual classes that you can connect to from any place and device.
Support
You will have the support of our expert teachers who will facilitate your learning, as well as an accompanying tutor who will guide you and help you achieve your goals.
Functional
The virtual campus will be your learning platform where you will find the subjects you are going to study. In addition, you will have access to the library, a community area where you can contact other students and 24-hour assistance.
At Universidad Europea we are committed to learning that prepares you for the needs of the professional world. Thanks to our methodology you will be able to acquire the knowledge, skills, abilities and competencies that facilitate maximum employability in a global world.
Experiential learning
The student learns by doing, without action there is no learning. You will put into practice the knowledge you have learned through our virtual campus and the online tools we make available to you.
Meaningful learning
The teacher relates the knowledge, skills and previous experiences to the interests, expectations and cognitive characteristics of the students.
Collaborative learning
The students "learn together", so they are motivated not just by their own learning but to increase the achievements of others, forming a social and academic learning experience.
Professional Learning
The teacher acts as an advisor and as a guide of the learning towards a professional application.
Constructive and discovery learning
Students investigate and explore concepts. This allows you to build cognitive structures by comparing, relating and reorganising new concepts with those you have already dealt with.
Autonomous Learning
The teacher encourages the students to learn for themselves, developing self-learning. The student is understood as an active and cooperative agent, protagonist of their own education.
Individualized learning
The teacher is sensitive to the diversity and different learning styles of the students, adjusting the training activities to suit their needs.
Creative learning
The development of creativity and initiative allows knowledge to be perceived as open, unfinished, something which can always be redefined and understood from other points of view.
The student profile is mainly a professional graduate who is currently working in other fields and wishes to deepen and take a qualitative leap in their profession, entering the world of business analytics. In some cases they are professionals who are looking to obtain a master's degree and certifications to change companies or sectors, as well as to obtain new positions within their company .
In addition, our students are recent graduates who want to delve deeper into the field of Business Analytics and improve their position in the labour market through the Master's degree and professional certifications we offer. Developing unique Competencies that are in high demand for the current and future business environment.
To access the Master's degree in Business Analytics Training it is necessary to fulfil one of the following REQUIREMENTS:
In all cases, the University may restrict access to certain degrees if a specific university degree has not been taken beforehand.
The admission process to pursue an online undergraduate or postgraduate certificate at Universidad Europea can be carried out throughout the year, although enrolment on any of our programmes is subject to availability. In order to complete the process, follow these simple steps:
1
You will need to send the specific documentation to your personal advisor
2
Once your documentation has been reviewed, your personal advisor will contact you.
3
Formalising the reservation of a place through our different methods of payment
The teaching staff of the Master's degree in Business Analytics is made up of a teaching team with experience in the sector and active professionals:
5/5 QS Stars
Excellence in teaching, economic development, online learning, global impact, employability, governance, social impact, diversity, equity and inclusion.
Times Higher Education
Top 5 best universities in Spain.
Ranking El Mundo
2nd best private university in online master's degrees.
A data analyst's primary role is to understand the data available within the company, organizing and processing it using tools like SQL, Hadoop, Spark, Python, R, Tableau, etc., to extract relevant information that improves business decision-making.
Business Analytics involves collecting, structuring, and analyzing data within a company's systems using various Big Data analytics technologies. The goal is to gather relevant information that enables the organization to optimize business decision-making.
Students will learn to use professional tools applied to various areas of analytics, including programming, big data, artificial intelligence, visualization, web and social networks, and project management. Specific tools include Python, SQL, Power BI, Azure, AWS, Google Cloud, and more.
Graduates can pursue roles such as Analyst and Consultant, Data Scientist, Business Intelligence Analyst, Project Manager, Business Manager, and Chief Data Officer (CDO).