Master in Coaching Online Highlights
The Master in Coaching Online prepares you to face the challenges of a constantly evolving sector by equipping you with advanced methodologies and techniques to lead football projects successfully. Gain expertise in performance analysis, team leadership, and tactical strategies to maximise the potential of players and teams.
If you are looking for flexibility, our online methodology offers exactly what you need. The live online classes are recorded through the virtual campus, allowing you to access them at your convenience or revisit key concepts whenever necessary.
Live the Real Madrid experience: Enjoy an international trip that will provide you with a global perspective on football strategies, guided by professionals and executives from leading institutions in the sector, granting you access to unique networking opportunities.
Private degree issued by Universidad Europea de Madrid
Start: 27 oct. 2025 | Escuela Universitaria Real Madrid Universidad Europea | Faculty of Medicine, Health and Sport |
The Quality You Deserve
Our Faculty of Physical Activity and Sports Sciences is ranked among the top 25 worldwide, according to the prestigious Academic Ranking of World Universities by the Shanghai Ranking 2024.
In 2018, Escuela Universitaria Real Madrid – Universidad Europea received the National Sports Award Copa Stadium for its contributions to education, research, and the professionalisation of sports on both national and international levels.
Our Graduate School
Live the Real Madrid Experience
Join an international experience and explore the sports industry from the inside. Network with professionals, professors, and peers from diverse nationalities, expanding your global connections.
Discover how Portugal’s top clubs develop talent and structure their gameplay effectively. Learn directly from professionals at F.C. Porto, S.L. Benfica, Sporting Clube de Portugal, and S.C. Braga, gaining insight into their training methodologies and strategic approaches.
Madrid
Gain exclusive insights into the Real Madrid Club's operations with special access to the Ciudad Real Madrid Florentino Pérez facilities. Visit major international sports entities and meet with their executive leaders.
White Week
Experience a unique sports event for an entire week. Attend live-streamed presentations by industry leaders, club executives, and elite athletes.
Mark Parker
Technical Director at Langley United Soccer Association
The program's emphasis on collaboration with experts from renowned football clubs around the globe adds immense value. These industry leaders brought invaluable insights into contemporary practices, strategic innovations, and real-world challenges in football.
Darren Brown
Student of the Master in Football Coaching and Sport Direction
The Master in Football Coaching & Sport Direction gave me an extraordinary experience in my ongoing journey of personal growth.
The modules and assignments challenged me throughout with plenty of enthusiasm, it provided me with invaluable knowledge, and gave me the opportunity to engage with candidates and lectures from all around the world.
Join the AI in Sports Industry Program
AISports: Artificial Intelligence in Sports
Be part of the AISports: Artificial Intelligence in Sports program. Train to lead the industry through innovation and artificial intelligence. Leadership is embedded in the DNA of our school, driven by a relentless pursuit of success and a passion for constant improvement.
Get ready to apply Artificial Intelligence in the sports industry. You’ll have the opportunity to learn from international experts in AI applied to sports through live online classes, access exclusive content, and develop your Final Master’s Project (TFM) centered on AI.
Study plan
The 100% online Private Master`s Degree in Football Coaching and Sport Direction comprises 10 modules, each with 6 ECTS, aimed at providing you with the skills to develop, implement and lead football projects.
Module 1. Management & Leadership
Leadership from a project management perspective: leading new projects, changing management, organisational culture, and identity.
- Organization of a professional club’s sporting structure.
- Leadership in football: players and teams, technical and administrative staff.
- Key skills and values for effective leadership.
Module 2. Club & Academy analysis
Critical success factors and KPIs of successful football clubs. Best practice examples and case studies, based on the Double Pass scientific model.
- Strategy Development: making ambitious yet realistic choices.
- Structure: club organization and youth academy organization.
- Financial and Legal Management. Cost & Revenue in an academy.
Module 3. Football philosophy
How to develop and implement a football philosophy. Relationship between club identity and football philosophy. The importance of the club DNA and its context, and how it affects the youth academy.
- Identification and design of smart objectives in line with the strategies.
- Integrated Player Development plans.
- Coaching styles: finding the most effective models.
Module 4. Football curriculum
Setting up a curriculum: organising football contents and skills per age group for long term development, always consistent with the football philosophy.
- Periodisation and planning.
- Alternative methodological models and potential hybrid systems.
- Individual player development.
- Developing individual profiles and curriculum.
Module 5. Player promotion to professional football
Structural and operational bases in the club organisation to increase player promotion success.
- The complexities of the last step in a young player’s development process.
- First team demands on and off the pitch. Preparing the player for professional football
- Player promotion as the successful end to the development process.
Module 6. Big Data and Sports Management
Big Data in Sport Management: analysing and understanding performance of our own team and potential new players. Application of Big Data for scouting and talent ID.
- Organisation, key roles and tasks in a professional club’s sports management department.
- Game theory and decision-making applied to sports management.
- Case study of successful and innovative Spanish Sporting Directors.
Module 7. Performance Analysis through Big Data
Performance analysis in football: our team, opposition, individual players and physical aspects.
- Technological tools for big data management: Tableau, Power BI, RStudio and databases.
- Technological tools for scouting and performance analysis Wyscout.
- Reporting and presenting data and findings.
Module 8. Real Madrid Experience
Study this module online or face to face, you choose.
Get to know Real Madrid during a two-week stay. See how The Factory, Real Madrid’s academy in Valdebebas operates, learn the secrets and get to know how The Factory operates each day at Real Madrid City. You will attend conferences led by the club professionals and have the unique opportunity to watch the Real Madrid youth teams train.
Module 9. Multidisciplinary best Practice in Football
The best examples case in the football industrie.
Module 10. Final Project
Online exams and TFM
This master's degree is 100% online. You will be able to take the exams and the TFM virtually.
Programme implementation
The Master in Football Coaching and Sports Management was introduced in 2020
Academic calendar
Universidad Europea online: leaders in innovation and quality education
Flexible and tailored to your needs
Universidad Europea’s online methodology allows you to adapt your training to your circumstances.
Experiential
Learning based on continuous practice and real cases in simulated environments that will prepare you to face the challenges of the professional world.
Constant communication
With the latest technologies, you will be in direct contact with the university, your teachers and your classmates.
Continuous support
Your lecturers and tutor will answer your questions and accompany you throughout your learning journey.
Our educational model
At Universidad Europea, we are committed to an education that prepares you for the needs of the professional world. Thanks to our methodology, you will be able to gain the knowledge, skills, abilities and competences that provide maximum employability in a global world.
Experiential learning
The student learns by doing; there is no learning without action.
Meaningful learning
The teacher relates the knowledge, skills and previous experiences to the interests, expectations and cognitive characteristics of the students.
Collaborative learning
The students "learn together", so they are motivated not just by their own learning, but to increase the achievements of others, forming a social and academic learning experience.
Professional learning
The teacher acts as an advisor and as a guide of the learning towards a professional application.
Constructive and discovery learning
The student inquires and explores to understand the concepts. This allows you to build cognitive structures by comparing, relating and reorganising new concepts with those you have already dealt with.
Autonomous learning
The teacher encourages the students to learn for themselves, developing self-learning. The student is seen as an active and cooperative agent, a protagonist in the construction of his or her own learning.
Individualised learning
The teacher is sensitive to the diversity and different learning styles of the students, adjusting the training activities to suit their needs.
Creative learning
The development of creativity and initiative allows knowledge to be perceived as open, unfinished, something which can always be redefined and understood from other points of view.
Admissions
Recommended profile
The Master in Football Coaching and Sports Management - Online is aimed at a wide range of football professionals—from directors to coaches, to scouts and analysts—who wish to develop their careers in youth and senior, professional or semi-professional levels.
- Sports and football managers
- Youth academy directors
- Club coordinators and managers
- Scouting and recruitment professionals
- Football school managers.
- Methodology and performance managers.
- Football coaches and technical staff.
Admissions requirements
For access to the Accredited Private Master`s Degree in Football Coaching and Sports Direction online it is necessary to fulfill one of the following REQUIREMENTS:
- To be in possession of a University Degree. In the case of being a graduate from a university outside of Spain, it is not necessary to have had the degree officially recognised by the Spanish Education Ministry.
- To have accredited professional experience related to the programme of interest. This guarantees the achievement of the abilities specified in the Profile for prospective students section. Some of the programmes offered at Universidad Europea do not allow access through professional experience. See the full list here.
- Higher Vocational Training Graduates who can accredit professional experience after completion of the internship.
In all cases, the University may limit access to certain degrees if a specific university degree has not been previously completed.
Admissions Process
The admission process to pursue an online undergraduate or postgraduate certificate at Universidad Europea can be carried out throughout the year, although enrolment on any of our programmes is subject to availability. In order to complete the process, follow these simple steps:
How to apply
1
Documentation
You will need to send the specific documentation to your personal advisor
- Admissions form.
- Legal document required for accessing the programme.
- Photocopy of your ID.
- Curriculum vitae.
2
Admission exam
Once your documentation has been reviewed, your personal advisor will contact you.
- Competency assessment test.
- Personal interview.
- Language assessment test (if applicable).
3
Reserving a place
Formalising the reservation of a place through our different methods of payment
- Direct debit.
- Credit card.
- Online payment.
ADMISSIONS APPLICATION
Candidates shall not be charged, and their place shall not be guaranteed, until the reservation has been formalised. Get in touch with us!
Our teaching team
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Institutional Accreditation SISCAL madri + d
In 2020, the Faculty of Physical Activity and Sports Sciences was certified after the successful implementation of the System of Internal Guarantee of Quality under the SISCAL model, and was also awarded with institutional accreditation.
Quality Guarantee
Universidad Europea is renowned for its academic excellence and has been recognised worldwide with awards as prestigious as the European Seal of Excellence 500+, QualiCert Certification and the Madrid Excellence award.
In the international accreditation rating, QS Stars, Universidad Europea has obtained a total of four stars out of five. This external accreditation system determines the level of excellence achieved by universities in several areas. Universidad Europea has achieved the maximum score of five stars in employability, teaching, facilities and social responsibility.