Degree in Marketing

Course of 2027/2028.

120 spaces in the on-campus delivery mode and 120 places in the online delivery mode.

Internships are a key part of your training. Gaining experience after what you learn in your degree is the best way to enter the job market. There are two types of internships, curricular (included in your syllabus) and extracurricular (which you can do on a voluntary basis).

To do a curricular internship in a company, you’ll need to have passed 50% of the credits and enrol on the course before you start work. These internships are monitored by the company and the internship professor, as well as interim and final reports for evaluation.

If you want to improve your work experience before completing your university studies, you can do an extracurricular internship. You can do them in any year, but remember that internships complement your studies, so the more knowledge you acquire throughout your degree, the more you’ll benefit from the internship experience.

Practice, our graduates’ key to success:

You will be able to carry out your compulsory internships in companies, such as Adidas, Red Bull, Heineken, Movistar, Ogilvy, BBVA, Iberdrola, El País, Coca Cola, UNICEF, Havas, Ikea, etc.

You will also gain experience from the start by working in our media platform, Europea Media, participating in activities involving television, newspapers, radio, and audiovisual production, so that you become familiar with the reality of a media plan within a strategic marketing plan of a company. In addition, you will have the opportunity to work with companies as a university business and marketing consultant through the Consultancy Lab, a teaching method in which you will work on projects and campaigns from the classroom, with guidance from the teacher. An experiential learning method, where you will work on real-life projects, with real businesses and brands.

You will actively integrate in a dual training model with the communication group Comunica+A, with briefing, feedback and real work experience in their headquarters.

Collaborating companies

We are backed by large companies and international organisms:

The Bachelor’s Degree in Marketing at Universidad Europea is backed by the business area’s Advisory Council, made up of prestigious professionals from large organisations. This Council has helped us to provide our students with a study plan focused on employability, in which internships are a core element and where our students can begin to specialise in the activity sector that best suits their professional profile.

The Council is formed by a total of seven prestigious professionals from large companies, such as Agustín Martín, President of Toyota España; Almudena Román Domínguez, CEO of ING DIRECT España; Carmen López Muñoz, CEO of Accenture Interactive; José Manuel Petisco, CEO of Cisco Systems España; Juan Luis Polo Hernanz, Corporate General Director of Territorio Creativo; Julius Sen, Associate Director and Senior Programme Advisor of the London School of Economics and Political Science; Pablo Campos, CEO of Oliver Wyman Spain, and Rafael Martínez Alonso, Corporate Strategy Director of Telefónica.

In addition to all the companies in which the students can do their internships, Universidad Europea has connections with companies that collaborate specifically in the training of Marketing undergraduate students: Dia, BBVA, Xanadu, Comunica +A, Real Madrid, among others. Therefore, the students work on real projects from the classroom, accompanied and guided by the professor, with our Consultancy Lab teaching method, the company in the classroom and the classroom in the company.

In the case of students who apply for the degree in English, they will be able to accredit a B1 level of the Common European Framework of Reference for Languages of the European Higher Education Area with a recognized diploma or certificate or, alternatively, they can do so through a test designed by the university itself.

• Pilar Barrios
  Professor of Statistics
  PhD in Mathematics from the Carlos III University, Master's Degree in Applied Economics and Master's Degree in Quantitative Finance. He has taught in various undergraduate and postgraduate programs in subjects related to mathematics, statistics, probability, finance and risks in different Universities and Business Schools. She has also worked as a partner, director, manager, consultant and analyst in these fields both in training and consulting.
• Jose Mº Sevilla
  Professor of Economic Environment
  PhD in Economics from the San Pablo CEU University. He has developed his professional activity as a financial analyst in various companies in several countries, both European and American. He is currently a professor at the European University, where he is also Director of the Master's Degree in International Business and Trade.
• Luis Lacalle
  Professor of Business ManagementPhD in economics from the UEM, and is currently a professor of undergraduate students. She has experience in teaching through online, face-to-face and hybrid methodology. She has collaborated in the development of content for several online subjects for Marketing and Tourism degrees. He has collaborated as a consultant for the World Bank, in Equatorial Guinea, and has taught different areas of knowledge in countries such as Guatemala, Cyprus, Belgium or the United States, In addition to his teaching work, he is an independent consultant in the field of training and previously, he has worked in several companies in the financial industry such as Banco Santander or Barclays Bank. performing both commercial and stock market operations in the Treasury department of Banco Inversión for more than five years. Between 2005 and 2008 he founded the online travel agency Portal Agencias De Viajes SL, a wholesale and retail company, in which he served as founder, majority partner and Financial Director.
• Jose Carlos Borrego Martín
  Professor of Creative and Production Tools
  Industrial Engineer from the Polytechnic University of Madrid, complemented by a master's degree in Project Management from the University of Alcalá.
  Throughout his career, he has played key roles in various companies in the industrial sector, leading multidisciplinary teams and managing large-scale projects. His experience ranges from project planning and execution to process optimization and the implementation of innovative technological solutions.
  In addition to his academic background, Jose Carlos has participated in multiple courses and seminars related to business management and technological innovation, which has allowed him to stay up to date on the latest trends in the sector.
• César Martín de Bernardo González
  Professor of Introduction to MarketingHe has more than fifteen years of experience in interactive marketing, working in companies such as Antena3, where he was director of telemarketing, or in the Dia group, as head of the new business unit. Currently, he combines his position as Director of Strategy at the Serena Comunicación Agency with his work as Director of the Business area at the UEM.
• Diego Bravo de Urquía
  Professor of Consumer PsychosociologyHe has extensive professional experience in marketing, advertising, strategy and management. He has worked in several countries, in FMCG companies, record labels, consulting and advertising, and has known Silicon Valley startups from the inside. In addition, he has carried out several projects as an entrepreneur. Restless by nature, she draws inspiration from diverse sources – from academic training to the performing arts – to broaden her perspectives and share her knowledge.
• Álvaro Gómez Iranzo
  Professor of Personal and Professional Effectiveness
  Graduated in Advertising Communication from the European University of Madrid. She has solid experience as a Marketing Manager in various companies. She also has experience as a Social Media Manager and content creation.
• Miguel Ángel Martín Crespo
  Professor of Market Research.
  PhD in Audiovisual Communication and Advertising from the Complutense University of Madrid and economist.
  Master in Commercial Management and Marketing from ESEMWe have a long professional career dedicated to commercial and marketing management, as well as general management. He has founded and co-founded numerous companies, being one of the pioneers in crowdfunding and sustainable mobility in Spain. Currently, in addition to his side as an investor, he works at the UEM and Teamlabs.
  His research interest focuses on digital marketing and communication, as well as new business models and innovation.
• José Luis González Porras
  Professor of Commercial Distribution
  José Luis González Porras is an economist with a PhD in Economics and Business Administration, complemented by an Executive MBA from IESE Business School. His academic experience includes years of teaching in economics, in which he has worked on the transmission of advanced knowledge in economics and business administration. In addition, he has multiple publications in high-impact scientific journals, which shows his commitment to academic research and his contribution to the development of knowledge in his area of specialization. In the business field, González Porras has ten years of experience in the administration of family businesses, where he has developed skills in resource management and strategic decision-making. Her work in this context has been oriented to the management of the particularities of the structure and dynamics of family businesses, providing an approach based on the combination of academic foundations and practices applied in business environments.
• Rubén Carbayo Jiménez
  Professor of Marketing CommunicationSpecialist in Marketing and Consumer Neuroscience, areas in which he is currently developing scientific research projects. He has multiple recognitions and awards of excellence for his academic career. Enterprising. With extensive experience as a managing director, commercial intermediary and marketing advisor in the commodity markets, where he works with more than 40 clients nationally and internationally.