UCLA Anderson School of Management and Escuela Universitaria Real Madrid Universidad Europea today announced a new partnership aimed at building a culture of excellence in the business of sports and entertainment.
Both organizations have long histories of leadership and success and will work together to create four exclusive week-long educational programs for business leaders. Three of these programs will be hosted in Los Angeles and the fourth in Madrid. Participants will be able to learn and share experiences with professionals at a highly ranked sports management program, including faculty and staff of Escuela Universitaria Real Madrid Universidad Europea and top executives from Real Madrid C. F. The partnership further expands the global reach and prestige of both institutions.
“We have always been committed to using the wealth of experiences and management expertise to benefit the media, sports and entertainment industries,” said Jay Tucker, executive (managing) director for the Center for Management of Enterprise in Media, Entertainment & Sports (MEMES) at UCLA Anderson. “This joint initiative allows us to bring together the best minds in the industry, and feature some of the most successful business leaders as presenters and participants.”
“We are thrilled to enter into what we believe will be the start of a long-term relationship between Escuela Universitaria Real Madrid Universidad Europea and UCLA Anderson,” added Professor Sanjay Sood, UCLA Anderson faculty chair and deputy dean of academic affairs. “Real Madrid C. F. has been incredibly successful as a franchise and as a brand, and this partnership will allow us to explore innovation, leadership, marketing and the global entertainment industry alongside some of the most successful executives in the industry. This partnership also supports our mission to have global impact, allowing managers to participate in our programs here in the U.S. or in Spain.”
“Since its foundation, Escuela Universitaria Real Madrid Universidad Europea has a clear international vocation,” said Emilio Butragueño, director of Escuela Universitaria Real Madrid Universidad Europea. “With this objective, and while constantly looking for excellence, we are convinced that having reached this agreement with such a worldwide prestigious institution as UCLA Anderson is, we will offer unique opportunities for the students that will enrich the academic experience.”
“This cooperation between Escuela Universitaria Real Madrid Universidad Europea and UCLA Anderson certifies the leadership of both institutions in sports and entertainment higher education,” said Jesús García Velasco, international expansion director of Escuela Universitaria Real Madrid Universidad Europea. “Students will have the option to expand their vision in sports management first hand by one of the world’s most recognized and prestigious club brands, Real Madrid C. F.”
The programs are targeted at rising leaders working in companies across the sports and entertainment ecosystem. They will consist of a mix of experiences, featuring lectures from top management professors and business leaders, site visits to game-changing companies and more.