Master in Sports Technologies online
Private degree issued by Universidad Europea de Madrid
Classes in English | Start: October 2026 | Escuela Universitaria Real Madrid Universidad Europea | Faculty of Medicine, Health and Sports | 60 ECTS |
With a practical and innovation-driven approach, this Master in Sports Technologies online prepares you to lead the technological transformation of the sports industry.
You will develop advanced competencies to apply emerging technologies, analyse performance data, and implement intelligent solutions that enhance athlete performance, organisational efficiency, and decision-making.
You will be trained to:
- Apply emerging technologies —AI, machine learning, virtual and augmented reality, wearables, and biometric monitoring— to improve performance and strategic decision-making.
- Design digital solutions and smart platforms for clubs, federations, and technology companies within the sports ecosystem.
- Drive digital transformation processes in sports organisations, integrating innovation and management to strengthen competitiveness.
With a 100% online methodology, this master allows you to study with complete flexibility and adapt your learning to your professional pace. In addition, you will experience an international immersion in leading sports institutions, guided by industry experts and executives. A unique opportunity to broaden your horizons and gain a global perspective of the sports industry.
The quality you deserve
Shanghai Ranking
Our faculty is ranked among the top 30 worldwide in the prestigious Academic Ranking of World Universities by the Shanghai Ranking 2025.
National Sports Award
Escuela Universitaria Real Madrid Universidad Europea was honoured with the 2018 National Sports Award, 'Copa Stadium', in recognition of its contribution to education, research, and the professionalisation of sports both nationally and internationally.
International experiences in the sports industry
Attend an international experience and get an inside look at the sports industry. Share this journey with professionals, professors, and classmates from different nationalities, expanding your global network.
International trips
Enjoy an international trip that offers firsthand insight into the workings of leading organisations and industry professionals, enhancing your global perspective and expanding your professional network. Choose from more than 14 exclusive experiences.
Exclusive events
Take part in exclusive events for football professionals and expand your network in the industry. Attend live sporting events, visit prestigious institutions, and engage in unique activities that connect you directly with leading figures across the sector.
White week
Experience a unique week-long sports event, featuring live-streamed talks from industry leaders, club executives, and elite athletes. Gain exclusive insights into the latest trends, strategies, and innovations shaping elite sport today.
Discover what your experience will be like
Horizon breakers: pushing boundaries, creating your future with AI
At Escuela Universitaria Real Madrid Universidad Europea, we’ll teach you how to apply artificial intelligence (AI) in real-world settings. We’re proud to be recognised by Forbes as one of the most influential universities in education for 2025, thanks to our strong commitment to generative AI.
You’ll have access to the Advanced Course in Study Techniques with AI, where you’ll learn step by step how to integrate artificial intelligence into your daily life as a student.
- Use tools to increase your productivity and optimise your learning process, enhancing your academic experience and improving your results.
- Take part in an exclusive workshop with Google, where industry professionals will guide you through the implementation and use of various AI applications.
Throughout the master’s programme, you’ll have the opportunity to participate in the AISports initiative, attending workshops and learning from experts how to implement AI in sports management.
Discover how AI is transforming the sports sector through real-world case studies, showcase your abilities, and earn your AISports digital badge.
Study plan
The curriculum is composed of ten modules that will provide you with practical, multidisciplinary and up-to-date training. At the end of the programme, the student will receive the Private Master’s Degree in Sports Technologies and Innovation online, granted by Universidad Europea de Madrid.
Study plan structure
Module I. Entrepreneurship in Sports Tech: Innovation, Trends & Business Growth (6 ECTS)
Gain a practical understanding of entrepreneurship applied to the sports technology ecosystem, focusing on innovation, market opportunities, and scalable business models.
- Identification of opportunities in the global sports tech industry.
- Design of innovative value propositions based on digital transformation.
- Development of viable business models in sports technology.
- Agile methodologies for ideation, validation, and prototyping.
- Creation and presentation of an entrepreneurial pitch.
Module II. Business Intelligence applied to Sports Industry (6 ECTS)
Learn how to leverage data and Business Intelligence tools to support strategic and operational decision-making in the sports industry.
- Data analysis from performance, fan engagement, and digital platforms.
- Transformation of data into actionable business insights.
- Optimization of processes, revenue streams, and fan experience.
- Use of BI tools applied in clubs, leagues, and sports tech companies.
- Data-driven decision-making in sports organizations.
Module III. AI in Health, Injury Prevention and Smart Recovery (6 ECTS)
Understand how Artificial Intelligence is transforming athlete health management, injury prevention, and recovery optimization.
- Analysis of biometric and performance data using AI.
- Predictive models for injury risk detection.
- Optimization of training loads through machine learning.
- Personalization of recovery and rehabilitation processes.
- Application of AI in high-performance environments.
Module IV. Sports Innovation Lab: Tech, Gear & Performance Solutions (6 ECTS)
Explore emerging technologies applied to sports performance through a hands-on innovation and experimentation approach.
- Smart sports equipment and wearable technologies.
- Biometric sensors and performance tracking systems.
- Data-driven tools for training and competition.
- Applications in performance optimization and injury prevention.
- Practical experimentation in innovation lab environments.
Module V. Digital Product: Design & Management (6 ECTS)
Learn how to design, build, and scale digital products within the sports industry, focusing on user experience and data-driven decision-making.
- Digital product lifecycle in sports environments.
- UX/UI principles for sports apps and platforms.
- Design and management of digital ecosystems.
- Product roadmaps and strategic planning.
- Data-driven product optimization and iteration.
Module VI. Sustainable Sports: Real Madrid’s Green Practices and Values (6 ECTS)
Analyze how sustainability is integrated into top-level sports organizations through the Real Madrid case study.
- Sustainability strategies in elite sports organizations.
- Environmental and social responsibility in sports.
- Real Madrid as a benchmark in sustainable innovation.
- Integration of sustainability into operations and facilities.
- Sports as a platform for positive social impact.
Module VII. Smart Venues & Fan Experience: Shaping the Future of Sports (6 ECTS)
Understand how technology is transforming sports venues and redefining the fan journey across all touchpoints.
- Smart stadium and venue technologies.
- Fan experience design across digital and physical channels.
- Data-driven personalization and engagement strategies.
- Operational efficiency through technology integration.
- Monetization models for modern sports venues.
Module VIII. Innovation in Sports Marketing: Digital Tools & Data Power (6 ECTS)
Explore how digital transformation and data analytics are reshaping sports marketing strategies and fan engagement.
- Digital marketing tools in the sports industry.
- Data analytics for audience insights and segmentation.
- Personalized fan engagement strategies.
- Campaign design using digital platforms and technologies.
- Monetization and brand activation in sports ecosystems.
Module IX. Final Master’s Project (6 ECTS)
Develop an applied, real-world project integrating all knowledge acquired throughout the program in a multidisciplinary environment.
- Identification and analysis of real industry challenges.
- Design and prototyping of innovative solutions.
- Integration of technology, strategy, and user experience.
- Team-based project development with academic mentoring.
- Final presentation to academic and industry panel.
Module X. Inside Real Madrid Next (6 ECTS)
Experience real innovation practice within Real Madrid’s innovation ecosystem, working on live projects in a professional environment.
- Participation in Real Madrid innovation initiatives.
- Collaboration with multidisciplinary professional teams.
- Application of sports tech, data, and digital innovation.
An intensive one-year programme to specialise in sports technologies
1
First semester – Foundations of sports technology, innovation and data
In this first stage, you will build a strong foundation in innovation, data and emerging technologies shaping the sports industry.
- Understand entrepreneurship, digital transformation and sustainability across sports organizations.
- Explore business intelligence, AI, health technologies and data-driven decision-making.
- Analyse solutions for performance, injury prevention and smart recovery.
2
Second semester – Advanced applications, performance technologies and real-world practice
In the second semester, you will apply your knowledge in real contexts, focused on technology, performance and fan experience.
- Design and implement performance technologies, digital products and smart venue solutions.
- Apply digital tools and data to sports marketing and fan engagement.
- Develop a real technological solution through the Final Master’s Project, aligned with industry needs.
Career opportunities with the online Master in Sports Technologies
Upon completing the programme, you will be prepared to develop your career in sports technology and digital transformation within the global sports industry, standing out as a highly specialised professional:
Innovation manager
Lead digital transformation initiatives in clubs, federations and sports organisations, applying emerging technologies to improve performance and operations.
Big Data analyst
Analyse performance, athlete and operational data to support decision-making and optimise sporting outcomes.
Technology specialist
Work with biometric systems and performance-tracking technologies applied to training, competition and athlete monitoring.
Digital transformation consultant
Support sports organisations in the integration of AI, VR/AR, predictive analytics and digital platforms.
Project manager
Manage the development of digital products such as apps, immersive solutions and intelligent training tools.
Innovation officer
Drive data-based and technology-led innovation strategies in public and private sports organisations.
Methodology
Flexibility
Live virtual classes that will be recorded in case you cannot attend or want to see them again.
Support
You will have the support of our expert professors who will facilitate your learning, as well as an accompanying tutor who will guide you and help you achieve your goals.
Experiential Learning
Receive comprehensive training based on real-life cases combined with theoretical and practical learning.
Our educational model
Experiential learning
The student learns by doing; there is no learning without action.
Meaningful learning
The teacher relates the knowledge, skills and previous experiences to the interests, expectations and cognitive characteristics of the students.
Collaborative learning
The students "learn together", so they are motivated not just by their own learning but to increase the achievements of others, forming a social and academic learning experience.
Professional learning
The teacher acts as an advisor and as a guide of the learning towards a professional application.
Constructive and discovery learning
Students investigate and explore concepts. This allows you to build cognitive structures by comparing, relating and reorganising new concepts with those you have already dealt with.
Autonomous learning
The teacher encourages the students to learn for themselves, developing self-learning. The student is understood as an active and cooperative agent, protagonist of their own education.
Individualised learning
The teacher is sensitive to the diversity and different learning styles of the students, adjusting the training activities to suit their needs.
Creative learning
The development of creativity and initiative allows knowledge to be perceived as open, unfinished, something which can always be redefined and understood from other points of view.
Admissions
Recommended profile
The Private Master’s Degree in Sports Technologies and Innovation is designed for:
- University graduates in business administration, computer engineering, data science, sports management, or related fields.
- Professionals in the sports, technological or institutional sector interested in digital innovation, data analytics, and emerging technologies applied to sport.
- Executives, managers, engineers, programmers, and technical specialists seeking advanced training in AI, big data, immersive technologies, and sports-tech transformation.
This programme is ideal for those who want to lead the digital evolution of the sports industry through technological innovation, data-driven decision-making, and the integration of advanced digital solutions.
Admissions requirements
For access to the Accredited International Private Master’s Degree in Sports Technologies and Innovation online it is necessary to fulfil of the following requirements:
- To be in possession of a university degree. In the case of being a graduate from a university outside of Spain, it is not necessary to have had the degree officially recognised by the Spanish Education Ministry.
- To have accredited professional experience related to the programme of interest. This guarantees the achievement of the abilities specified in the Profile for prospective students section. Some programmes offered at Universidad Europea do not allow access through professional experience. See the full list here.
- Higher vocational training graduates who can accredit professional experience after completion of the internship.
In all cases, the university may limit access to certain degrees if a specific university degree has not been previously completed.
Demonstrate having the right level of English according to the chosen course, which will be evaluated through a personal interview.
Admissions process
The admission process to pursue an online undergraduate or postgraduate certificate at Universidad Europea can be carried out throughout the year, although enrolment on any of our programmes is subject to availability. In order to complete the process, follow these simple steps:
1
Documentation
You will need to send the specific documentation to your personal advisor
- Admissions form.
- Legal document required for accessing the programme
- Photocopy of your ID.
- Curriculum vitae.
2
Admissions test
Once your documentation has been reviewed, your personal advisor will contact you.
- Competency assessment test.
- Personal interview.
- Language assessment test (B2).
3
Reserving a place
Formalising the reservation of a place through our different methods of payment
- Direct debit.
- Credit card.
- Online payment.
Scholarships and financial aid
We want to help you. If you want to study at Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.
Excellence grants
We believe that talent and dedication should go further.
We support professionals who, like you, stand out for their academic, sporting or entrepreneurial achievements and are ready to advance their development within the sports industry.
Credit recognition and transfers
You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.
Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.
Meet the faculty
Juan Carlos Fociños
Programme Director Private Master's Degree in Sports Technologies.
Cristóbal Godoy
Programme director Private Master´s Degree in Sports Technologies.
Julien Piwowar
Responsible for innovation at Real Madrid Next.