A career in sports management designed for those who want to drive the industry with innovation and a global vision
Official degree issued by Universidad Europea de Madrid
| Campus-based | Villaviciosa de Odón | 4 Años, 240 ECTS | Start: September 2026 | Faculty of Medicine, Health and Sports |
In the Sport Management Degree, you will be trained through a unique combination of business management and sports sciences, preparing you to lead sports entities and organizations, manage sporting events, and direct sports clubs in a sector that is constantly growing.
From day one, you will experience the sports industry from within through a practical and experiential approach, with access to top‑tier facilities and more than 300 hours of internships in leading organizations in Spain and around the world.
- Comprehensive and specialized training: you will acquire knowledge in sports business management, sports law, economics, sports marketing, and event management, developing a 360º understanding of the sector.
- Internships in top‑level sports organizations: you will learn to lead teams, manage finances, organize events, and complete internships in major institutions such as the Spanish Olympic Committee, the Higher Sports Council, the Spanish Tennis Federation, and professional football clubs.
- Focus on sports events and strategies: learn to organize and manage sports events with a strategic and innovative vision.
High-end facilities
Accreditations and recognitions

Programme mobility offer
We have agreements with many universities on different continents so that you can choose the one that best suits your training.
Study plan
A curriculum designed from the needs of the job market. You receive comprehensive training in which we are pioneers and in which the development of sports practice and physical activity coexist with training in the management of sports facilities and their characteristics: fitness centres, golf courses and major sporting events. Learn all about the technical aspects of the industry and the skills you need to become a great director or manager. During the first years of the degree, you will acquire more general knowledge and then, guided by your professors, you will discover in which area you would like to develop professionally.
Syllabus
| Materia | ECTS | Tipo | Idioma de impartición |
|---|---|---|---|
| Theory and History of Contemporary Sport | 6 | Básica | Inglés (en) |
| Sociology and Deontology of Sports | 6 | Básica | Inglés (en) |
| Corporate Communication Skills | 6 | Básica | Inglés (en) |
| Business Fundamentals | 6 | Básica | Inglés (en) |
| Consumer Behaviour | 6 | Básica | Inglés (en) |
| Financial Accounting I | 6 | Obligatoria | Inglés (en) |
| Financial Accounting II | 6 | Obligatoria | Inglés (en) |
| Analysis of Economic-Sports Environments | 6 | Obligatoria | Inglés (en) |
| Basic Foundations of Sports Teams | 6 | Obligatoria | Inglés (en) |
| Basic Foundations of Aquatic Activities | 6 | Obligatoria | Inglés (en) |
Second year
| Materia | ECTS | Tipo | Idioma de impartición |
|---|---|---|---|
| Sports Law | 6 | Básica | Inglés (en) |
| Managerial Skills for the Sports Business | 6 | Básica | Inglés (en) |
| Design and Planning of Sports Areas | 6 | Obligatoria | Inglés (en) |
| Statistics | 6 | Básica | Inglés (en) |
| Analysis of Financial Operations | 6 | Básica | Inglés (en) |
| Sport Industry | 6 | Obligatoria | Inglés (en) |
| Modern Language | 6 | Básica | Inglés (en) |
| Cost Accounting | 6 | Obligatoria | Inglés (en) |
| Basic Foundations of Individual Sports | 6 | Obligatoria | Inglés (en) |
| Basic Foundations of Outdoor Activities | 6 | Obligatoria | Inglés (en) |
Third year
| Materia | ECTS | Tipo | Idioma de impartición |
|---|---|---|---|
| Human Resources Management | 6 | Obligatoria | Inglés (en) |
| Sports Policy | 6 | Obligatoria | Inglés (en) |
| Management of Aquatic Facilities | 6 | Obligatoria | Inglés (en) |
| Analysis of Accounting Statements | 6 | Obligatoria | Inglés (en) |
| Golf Course Management | 6 | Obligatoria | Inglés (en) |
| Taxation | 6 | Obligatoria | Inglés (en) |
| Fitness and Wellness | 6 | Obligatoria | Inglés (en) |
| Technical Management of Sports Organisations | 6 | Obligatoria | Inglés (en) |
| Business Law | 6 | Obligatoria | Inglés (en) |
| Practicum | 6 | Optativa | Inglés (en) |
| University Activities | 6 | Optativa | Inglés (en) |
Fourth year
| Materia | ECTS | Tipo | Idioma de impartición |
|---|---|---|---|
| Internship | 12 | Obligatoria | Inglés (en) |
| Final Thesis Project | 6 | Obligatoria | Inglés (en) |
| Sales Management and Techniques | 4 | Obligatoria | Inglés (en) |
| Corporate Finance | 4 | Obligatoria | Inglés (en) |
| SME Accounting | 4 | Obligatoria | Inglés (en) |
| Quality Control and Customer Service in the Field of Sports | 6 | Obligatoria | Inglés (en) |
| Strategic Management | 6 | Obligatoria | Inglés (en) |
| Commercialization and Marketing for Sport and Leisure | 6 | Obligatoria | Inglés (en) |
| Management of Major Events and Sports Venues | 6 | Obligatoria | Inglés (en) |
| Leisure and Non-Conventional Venue Management | 6 | Obligatoria | Inglés (en) |
What you will learn year by year
1
First course
- Gain a critical understanding of the historical development and cultural impact of sport, together with a solid foundation in sports ethics and sociology for responsible management in sports settings.
- Develop essential communication skills in both Spanish and English, key to effective interaction in diverse professional environments.
- Learn the fundamentals of economics and consumer behavior and how to apply them to sports marketing strategies.
- Acquire basic knowledge of financial accounting and analysis of the sports and economic environment.
- Understand the contexts, structures and dynamics of team sports and aquatic activities.
2
Second course
- Strengthen your legal knowledge with a focus on sports law and its application in professional practice.
- Expand your leadership and management capabilities through courses in managerial and decision-making skills.
- Learn to design and plan safe, functional sports facilities adapted to different uses.
- Apply statistical methods to support data-driven decision-making in sports organizations.
- Deepen your understanding of financial management through the analysis of financial operations and cost accounting.
- Improve your english fluency for professional and global communication.
- Get introduced to the theory and practice of individual sports and outdoor activities.
3
Third course
- Develop tools and skills for the technical management and direction of sports organizations.
- Gain specific expertise in managing specialized sports facilities such as swimming pools and golf courses.
- Acquire competencies in financial analysis and taxation to ensure efficient resource management.
- Focus on promoting health and wellbeing through physical activity and sport.
- Learn advanced human resources management within the sports sector.
- Understand sports policies and regulatory frameworks to prepare for leadership roles.
4
Fourth course
- Apply your knowledge in a real-world environment through professional internships.
- Design and develop a comprehensive business plan, integrating all the skills acquired throughout the degree.
- Strengthen your competencies in sales techniques and financial management for small and medium-sized enterprises.
- Learn to manage quality and customer service in the sports industry.
- Design and implement effective sports marketing strategies.
- Organize major sporting events and manage leisure facilities and services in non-conventional spaces.
- Prepare to take on leadership roles within the sports and leisure industry.
More information
Internships and practical training
Internships are a key element in your training. Gaining experience after your degree is the best way to enter the job market. There are two types of internships: curricular (included in your curriculum) and extracurricular (which you can do on a voluntary basis).
In order to do an internship in a company, you will need to have passed 50% of the credits and enrol in the course before starting your internship. These internships are monitored by the company and the internship professor and also involve interim and final reports for assessment.
If you would like to improve your work experience before finishing your university studies, you can do an internship. You can do them in any academic year, but we remind you that internships are a training complement to your studies; therefore, the more knowledge you have acquired throughout your degree, the more you will benefit from the internship experience.
Your passion, your future: a career with high employability
At Universidad Europea, we are committed to education that is directly connected to the professional world. Our data proves it.
Employment rate within 15 months after completing the degree.
Of students find a job in less than 6 months.
Of graduates work in the sports sector.
Admissions
Start your future at Universidad Europea
You can become a student at Universidad Europea in three easy steps.
1
Admission exams
Start your admission process by calling +34 918257503 or request information and our advisors will contact you.
2
Place reservation
Once you have been admitted, secure your place by paying the reservation fee.
3
Enrollment
Submit the required documents to formalise your enrollment.
Scholarships and financial aid
We want to help you. If you want to study at Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.
Credit recognition and transfers
You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.
Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.
Profile for prospective students and how to access this degree
Students wishing to pursue this bachelor's degree should be highly motivated and should have had as much previous contact with physical and sports activity as possible, whether directly or indirectly. Both aspects are necessary as a consequence of the intense practical workload of these studies, as well as the vocational component that they often entail. Students wishing to pursue a Bachelor’s in Physical Activity and Sport Sciences at Universidad Europea de Madrid must meet the legal requirements for access to the University as set out in current legislation. There are no additional academic requirements.
Admission profile and entry requirements
Students who wish to study this Degree must be highly motivated and, as far as possible, have had previous direct or indirect experience with physical-sporting activity. Both aspects are required as a consequence of the intense practical workload that these studies entail, as well as the vocational component that they often entail. Students wishing to study the Bachelor's degree in Physical Activity and Sport Sciences at the Universidad Europea de Madrid must meet the legal requirements for access to the University as set forth in current legislation. There are no additional academic requirements.
Entry requirements
Students can access the degree studies according to the access routes set forth in RD 1892/2008, of 14 November and current applicable legislation, specifically:
- Obtain a pass mark in the University Entrance Examination, in compliance with current legislation.
- Obtain a pass mark in the entrance exams for the over-25s and over-45s.
- Higher Technicians and Higher Sports Technicians.
- Graduates, Technical Engineers, Engineers and Architects.
- High school students from education systems of European Union Member States and other countries with which international agreements have been signed in this respect may access the Degree provided that they have access to university in their education system, and that they comply with the provisions of the regulations in force.
- Students from other countries who do not have a signed international agreement must have their studies recognised and take the university entrance exam(s) if required in compliance with RD 412/2014.
Access to the degree is also open to those over 40 years of age who, without being in possession of the qualifications that enable them access to university, can prove a certain amount of work or professional experience in relation to the bachelor's degree they wish to access.
If you are already a Higher Technician in Physical Activity Coordinator, the Universidad Europea de Madrid offers you the possibility to reduce your studies by one year by requesting your validation orientation plan.
Open days
We know that now is an important moment to progress in your professional future. That is why we open our virtual doors to you and invite you to join us. We want you to meet the director of your programme and solve all possible doubts you have. You’ll also discover what makes our students and our online methodology unique.
09 May

Come and see the campus
Get to know the facilities and discover why Universidad Europea is made for you.
Excellence endorsed by the best
Frequently Asked Questions
What is a sports management degree?
It's the perfect combination between a business management and a sports degree. You will be able to learn aspects such as accounting, finance and strategic management combined with sports marketing, sport industry and sport events.
Why study sports management?
Organisations and entities of the sports ecosystem are growing every day, globally. Studying sports management will prepare you to contribute to such growth and impact the sport, fitness and physical activity industries. There are plenty of opportunities, so after developing your skills and knowledge you will be ready to transform your passion for sports into your job.
Where can I study a sports management degree?
Universidad Europea is the only Spanish centre that offers this degree, taught 100% in English, including corporate trips and experiences, and one year studying and completing internships in the USA.
What does a sport manager do?
A sports manager can do a variety of functions, from team management, strategic planning, financial control, to club management. Everything that a business manager could do but applied to sports.


















