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Bachelor's Degree in Sports Management Madrid

On the Bachelor’s Degree in Sports Management, you’ll turn your passion into a successful career, developing your business acumen and preparing yourself to take on leadership roles in the sports industry.

A career in sports management designed for those who want to drive the industry with innovation and a global vision

Official degree issued by Universidad Europea de Madrid

Campus-based
Classes in Spanish or English
Villaviciosa de Odón 4 Años, 240 ECTS
Start: September 2026
Faculty of Medicine, Health and Sports

In the Sport Management Degree, you will be trained through a unique combination of business management and sports sciences, preparing you to lead sports entities and organizations, manage sporting events, and direct sports clubs in a sector that is constantly growing.

From day one, you will experience the sports industry from within through a practical and experiential approach, with access to top‑tier facilities and more than 300 hours of internships in leading organizations in Spain and around the world.

  • Comprehensive and specialized training: you will acquire knowledge in sports business management, sports law, economics, sports marketing, and event management, developing a 360º understanding of the sector.
  • Internships in top‑level sports organizations: you will learn to lead teams, manage finances, organize events, and complete internships in major institutions such as the Spanish Olympic Committee, the Higher Sports Council, the Spanish Tennis Federation, and professional football clubs.
  • Focus on sports events and strategies: learn to organize and manage sports events with a strategic and innovative vision.

Why study the Sport Management Degree in Madrid?

You will learn through real-world challenges

With our CBL (Challenge Based Learning) methodology, you will prepare for the challenges you will truly encounter in the industry. Each year, a company from the sports sector will present you with a real challenge that you will have to solve as a team, working alongside students from other disciplines.

You will be trained by leading figures in the sports sector

Your professors will include sports managers from LaLiga, UEFA, RFEF and CSD, Olympic athletes, and renowned experts awarded distinctions such as the Nacional Olimpia and the WILSON Award for educational innovation. You will learn directly from the people who are transforming the industry.

You will complete internships with leading organizations

From the very first year of the degree, you will have a strong practical focus with more than 300 hours of internships in leading organizations within the sports sector, with opportunities at institutions such as the Spanish Olympic Committee, the Higher Sports Council, as well as federations and clubs, among others.

You will connect with the industry from day one

You will become part of the Círculo de Gestores, where you will attend events, talks, and networking sessions with sports professionals. You will learn from active experts and surround yourself with the people who are leading the sector.

High-end facilities

HPR Lab Madrid

Campus of Villaviciosa de Odón

I-SHAPE

Sports, Health, and Performance Excellence

Instalaciones Club Deportivo Universidad Europea de Madrid

Campus of Villaviciosa de Odón

Sports Centre

The best and most complete sports facilities and with an experienced team of qualified professionals.

Biblioteca Dulce Chacón

Campus of Villaviciosa de Odón

Campus of Alcobendas

CRAI Dulce Chacón Library

Its mission is to provide an excellent service as an active participant in learning, research and innovation of its users.

Residencia Universitaria Universidad Europea de Madrid

Campus of Villaviciosa de Odón

University accommodation in Madrid

The Xior Picasso-Velázquez Residence Hall, a Residence Hall unlike anything you've ever seen before!

Chica de pelo moreno y gafas, leyendo un mapa del mundo al aire libre

Programme mobility offer

We have agreements with many universities on different continents so that you can choose the one that best suits your training.

Study plan

A curriculum designed from the needs of the job market. You receive comprehensive training in which we are pioneers and in which the development of sports practice and physical activity coexist with training in the management of sports facilities and their characteristics: fitness centres, golf courses and major sporting events. Learn all about the technical aspects of the industry and the skills you need to become a great director or manager. During the first years of the degree, you will acquire more general knowledge and then, guided by your professors, you will discover in which area you would like to develop professionally.

First year
MateriaECTSTipoIdioma de impartición
Theory and History of Contemporary Sport6BásicaInglés (en)
Sociology and Deontology of Sports6BásicaInglés (en)
Corporate Communication Skills6BásicaInglés (en)
Business Fundamentals6BásicaInglés (en)
Consumer Behaviour6BásicaInglés (en)
Financial Accounting I6ObligatoriaInglés (en)
Financial Accounting II6ObligatoriaInglés (en)
Analysis of Economic-Sports Environments6ObligatoriaInglés (en)
Basic Foundations of Sports Teams6ObligatoriaInglés (en)
Basic Foundations of Aquatic Activities6ObligatoriaInglés (en)

Second year

MateriaECTSTipoIdioma de impartición
Sports Law6BásicaInglés (en)
Managerial Skills for the Sports Business6BásicaInglés (en)
Design and Planning of Sports Areas6ObligatoriaInglés (en)
Statistics6BásicaInglés (en)
Analysis of Financial Operations6BásicaInglés (en)
Sport Industry6ObligatoriaInglés (en)
Modern Language6BásicaInglés (en)
Cost Accounting6ObligatoriaInglés (en)
Basic Foundations of Individual Sports6ObligatoriaInglés (en)
Basic Foundations of Outdoor Activities6ObligatoriaInglés (en)

Third year

MateriaECTSTipoIdioma de impartición
Human Resources Management6ObligatoriaInglés (en)
Sports Policy6ObligatoriaInglés (en)
Management of Aquatic Facilities6ObligatoriaInglés (en)
Analysis of Accounting Statements6ObligatoriaInglés (en)
Golf Course Management6ObligatoriaInglés (en)
Taxation6ObligatoriaInglés (en)
Fitness and Wellness6ObligatoriaInglés (en)
Technical Management of Sports Organisations6ObligatoriaInglés (en)
Business Law6ObligatoriaInglés (en)
Practicum6OptativaInglés (en)
University Activities6OptativaInglés (en)

Fourth year

MateriaECTSTipoIdioma de impartición
Internship12ObligatoriaInglés (en)
Final Thesis Project6ObligatoriaInglés (en)
Sales Management and Techniques4ObligatoriaInglés (en)
Corporate Finance4ObligatoriaInglés (en)
SME Accounting4ObligatoriaInglés (en)
Quality Control and Customer Service in the Field of Sports6ObligatoriaInglés (en)
Strategic Management6ObligatoriaInglés (en)
Commercialization and Marketing for Sport and Leisure6ObligatoriaInglés (en)
Management of Major Events and Sports Venues6ObligatoriaInglés (en)
Leisure and Non-Conventional Venue Management6ObligatoriaInglés (en)

What you will learn year by year

1

First course

  • Gain a critical understanding of the historical development and cultural impact of sport, together with a solid foundation in sports ethics and sociology for responsible management in sports settings.
  • Develop essential communication skills in both Spanish and English, key to effective interaction in diverse professional environments.
  • Learn the fundamentals of economics and consumer behavior and how to apply them to sports marketing strategies.
  • Acquire basic knowledge of financial accounting and analysis of the sports and economic environment.
  • Understand the contexts, structures and dynamics of team sports and aquatic activities.

2

Second course

  • Strengthen your legal knowledge with a focus on sports law and its application in professional practice.
  • Expand your leadership and management capabilities through courses in managerial and decision-making skills.
  • Learn to design and plan safe, functional sports facilities adapted to different uses.
  • Apply statistical methods to support data-driven decision-making in sports organizations.
  • Deepen your understanding of financial management through the analysis of financial operations and cost accounting.
  • Improve your english fluency for professional and global communication.
  • Get introduced to the theory and practice of individual sports and outdoor activities.

3

Third course

  • Develop tools and skills for the technical management and direction of sports organizations.
  • Gain specific expertise in managing specialized sports facilities such as swimming pools and golf courses.
  • Acquire competencies in financial analysis and taxation to ensure efficient resource management.
  • Focus on promoting health and wellbeing through physical activity and sport.
  • Learn advanced human resources management within the sports sector.
  • Understand sports policies and regulatory frameworks to prepare for leadership roles.

4

Fourth course

  • Apply your knowledge in a real-world environment through professional internships.
  • Design and develop a comprehensive business plan, integrating all the skills acquired throughout the degree.
  • Strengthen your competencies in sales techniques and financial management for small and medium-sized enterprises.
  • Learn to manage quality and customer service in the sports industry.
  • Design and implement effective sports marketing strategies.
  • Organize major sporting events and manage leisure facilities and services in non-conventional spaces.
  • Prepare to take on leadership roles within the sports and leisure industry.

Internships at leading sports organizations

Nothing boosts your career more than experiencing sport from the inside. That’s why, with this degree, you will complete professional internships at leading institutions, where you will gain first-hand insight into how the sector operates and apply what you have learned in a real-world environment. From federations and clubs to organizations managing sport at national and international levels, this experience will allow you to develop your skills in a professional setting and connect with experts who will help you take the step into the job market.

You will have the opportunity to work with organizations such as the Spanish Olympic Committee, LaLiga, the Higher Sports Council, and the Royal Spanish Athletics Federation, among many other leading institutions. In addition, you will collaborate with representation agencies, sports clubs such as RACE, and associations including the Spanish Association of Football Agents, AFE (Spanish Professional Footballers’ Association), and FAGDE (Spanish Federation of Sport Management Associations).

A unique opportunity that will bring you closer to the professional world and help you take the first step in your career.

More information

Internships are a key element in your training. Gaining experience after your degree is the best way to enter the job market. There are two types of internships: curricular (included in your curriculum) and extracurricular (which you can do on a voluntary basis).

In order to do an internship in a company, you will need to have passed 50% of the credits and enrol in the course before starting your internship. These internships are monitored by the company and the internship professor and also involve interim and final reports for assessment.

If you would like to improve your work experience before finishing your university studies, you can do an internship. You can do them in any academic year, but we remind you that internships are a training complement to your studies; therefore, the more knowledge you have acquired throughout your degree, the more you will benefit from the internship experience.

Your passion, your future: a career with high employability

At Universidad Europea, we are committed to education that is directly connected to the professional world. Our data proves it.

91%

Employment rate within 15 months after completing the degree.

86%

Of students find a job in less than 6 months.

84%

Of graduates work in the sports sector.

Wide career opportunities in the sports industry

Sport is much more than competition; it is a rapidly growing sector that demands professionals prepared to lead its evolution. With the Sport Management Degree, you will be ready to play a key role in a global market that generates 700 billion dollars a year.

  • Professional sports clubs and sports federations:
    Manage teams, competitions, and sports strategies.
  • Sports event organization:
    Be part of the planning and development of major national and international sporting events.
  • Sports services and equipment companies:
    Work in the innovation and management of sports products and services.
  • Sports facility management:
    Oversee and optimize the operation of sports centers, gyms, and stadiums.
  • Sports and sport‑tourism projects:
    Develop sports experiences in tourism and leisure environments.
  • Public administration, golf clubs, and aquatic centers:
    Promote sports policies and improve access to physical activity for society.
  • Resorts and hotel complexes with sports facilities:
    Create sports experiences for the hospitality and entertainment sector.
CAFYD: Grado en Ciencias de la Actividad Física y del Deporte Madrid

Admissions

Start your future at Universidad Europea

You can become a student at Universidad Europea in three easy steps.

1

Admission exams

Start your admission process by calling +34 918257503 or request information and our advisors will contact you.

2

Place reservation

Once you have been admitted, secure your place by paying the reservation fee.

3

Enrollment

Submit the required documents to formalise your enrollment.

Scholarships and financial aid

We want to help you. If you want to study at Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.

Credit recognition and transfers

You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.

Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.

Students wishing to pursue this bachelor's degree should be highly motivated and should have had as much previous contact with physical and sports activity as possible, whether directly or indirectly. Both aspects are necessary as a consequence of the intense practical workload of these studies, as well as the vocational component that they often entail. Students wishing to pursue a Bachelor’s in Physical Activity and Sport Sciences at Universidad Europea de Madrid must meet the legal requirements for access to the University as set out in current legislation. There are no additional academic requirements.

Students who wish to study this Degree must be highly motivated and, as far as possible, have had previous direct or indirect experience with physical-sporting activity. Both aspects are required as a consequence of the intense practical workload that these studies entail, as well as the vocational component that they often entail. Students wishing to study the Bachelor's degree in Physical Activity and Sport Sciences at the Universidad Europea de Madrid must meet the legal requirements for access to the University as set forth in current legislation. There are no additional academic requirements.

Entry requirements

Students can access the degree studies according to the access routes set forth in RD 1892/2008, of 14 November and current applicable legislation, specifically:

  • Obtain a pass mark in the University Entrance Examination, in compliance with current legislation.
  • Obtain a pass mark in the entrance exams for the over-25s and over-45s.
  • Higher Technicians and Higher Sports Technicians.
  • Graduates, Technical Engineers, Engineers and Architects.
  • High school students from education systems of European Union Member States and other countries with which international agreements have been signed in this respect may access the Degree provided that they have access to university in their education system, and that they comply with the provisions of the regulations in force.
  • Students from other countries who do not have a signed international agreement must have their studies recognised and take the university entrance exam(s) if required in compliance with RD 412/2014.

Access to the degree is also open to those over 40 years of age who, without being in possession of the qualifications that enable them access to university, can prove a certain amount of work or professional experience in relation to the bachelor's degree they wish to access.

If you are already a Higher Technician in Physical Activity Coordinator, the Universidad Europea de Madrid offers you the possibility to reduce your studies by one year by requesting your validation orientation plan.

Your virtual tour begins here!

Experience first-hand what it is like to study at Universidad Europea: our facilities and our experiential learning model.

HPR Lab Universidad Europea de Madrid

Open days

We know that now is an important moment to progress in your professional future. That is why we open our virtual doors to you and invite you to join us. We want you to meet the director of your programme and solve all possible doubts you have. You’ll also discover what makes our students and our online methodology unique.

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09 May

Open Day | Universidad Europea
Visita el campus Universidad Europea

Come and see the campus

Get to know the facilities and discover why Universidad Europea is made for you.

Academic quality

As part of its strategy, the University has an internal quality plan whose objective is to promote a culture of quality and continuous improvement, and which allows it to face future challenges with the maximum guarantee of success. In this way, it is committed to promoting the achievement of external recognitions and accreditations, both nationally and internationally; the measurement and analysis of results; simplification in management; and the relationship with the external regulator.

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Internal Quality Assurance System (IQAS)
Monitoring the quality of the degree

Members of the degree quality committee (CCT)

  • Undergraduate vice-dean
  • Degree Coordinator
  • Department Director
  • Students
  • Professors (Undergraduate Final Project Coordinator and Internship Coordinator)
  • Quality Partner (Quality and Academic Compliance)
  • Academic Advisor
  • Responsible of Learning Assesment
  • Academic Director
  • Online Tutor

Main Degree results

Regulations

Frequently Asked Questions

It's the perfect combination between a business management and a sports degree. You will be able to learn aspects such as accounting, finance and strategic management combined with sports marketing, sport industry and sport events.

Organisations and entities of the sports ecosystem are growing every day, globally. Studying sports management will prepare you to contribute to such growth and impact the sport, fitness and physical activity industries. There are plenty of opportunities, so after developing your skills and knowledge you will be ready to transform your passion for sports into your job.

Universidad Europea is the only Spanish centre that offers this degree, taught 100% in English, including corporate trips and experiences, and one year studying and completing internships in the USA.

A sports manager can do a variety of functions, from team management, strategic planning, financial control, to club management. Everything that a business manager could do but applied to sports.