Ramiro Lahera

Bachelor’s degree in Business Administration and Actuarial Science from Universidad Complutense de Madrid, and MBA in Sport Management from the University of Technology Sydney. Ramiro combines 13 years of experience in the financial and insurance sectors, holding management roles at BBVA, Deutsche Bank, and Zurich, with 18 years of leadership in the sports industry. He has served as Marketing and Sponsorship Director for Madrid’s 2016 Olympic Games bid, Marketing Director for the 2014 Basketball World Cup, and General Director of Tactika Sport Culture until 2020. He is currently the founder of Ramla Sport and President of the Madrid Triathlon Federation. Ramiro is also an experienced lecturer and professor at leading universities and business schools both nationally and internationally, specialising in sports management and marketing.