Álvaro Vitores Monterrubio

Bachelor’s degree in Journalism from Universidad de Navarra. Álvaro Vitores has over 22 years of experience in sports marketing, communication, and sponsorship management. He has built his career with leading brands such as Mercedes-Benz, Mahou, and Red Bull, where he was responsible for Communication, Events, and Athlete Management. He later served as Marketing Director at Athletic Club de Bilbao, gaining a comprehensive understanding of the business from the perspective of sports organisations. He currently serves as Director of Sponsorship Activation at Real Madrid C.F., where he leads relationships with the club’s major global partners, integrating brand, innovation, and elite sport in every project.