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    Sports Docuseries: Connecting Fans with World-Class Leagues

    When?

    april 7, 2026 from 18:00 to 19:00

    Where?

    Streaming

    This masterclass explores the strategic role of sports docuseries in fan engagement, brand building, and global league expansion. Participants will examine how world-class leagues — from the Premier League and Formula 1 to the NBA — have leveraged documentary content to humanize athletes, deepen fan loyalty, and penetrate new markets that traditional broadcasting could not reach alone.

    The masterclass will be led by Luis Carrillo Pinto, alumni of the Private Master’s Degree Executive MBA in Sports Management. President of the Peruvian Association of Sports Marketing, he holds significant experience as a sports business consultant, professor, and journalist, bringing a unique perspective that bridges industry practice and academic insight

    Attendees will discover how streaming platforms are reshaping sports media business models, and how production decisions directly impact a league's commercial value and international relevance. Ethical considerations that arise when granting access to documentary filmmakers will also be discussed.