Landmar Hoteles and Ron Guajiro select several graphic and audiovisual pieces created by 1st and 2nd year students for their 2023 Christmas campaigns
The students of the Degree in Advertising at Universidad Europea de Canarias are once again in luck as, once again, two Tenerife companies have rewarded their creative talent by integrating several graphic and audiovisual pieces, developed by 1st and 2nd year students, in their Christmas campaigns for 2023.
This recognition of teamwork and effort is the result of two ABR (Challenge-Based Learning) projects launched at the beginning of the 2023-2024 academic year, in collaboration with the companies Ron Guajiro and Landmar Hotels.
The projects are part of the first-year course Creative Thinking (Ron Guajiro), and the second-year course Advertising Media, Supports and Formats (+LED/Landmar Hotels), both taught by Professor Enrique Carrasco, who is the degree coordinator for the Bachelor's Degree in Advertising.
The pieces chosen by Ron Guajiro (Destilerías Tejina) to reinforce its campaign in this edition reflected posts based on photographs of creative still lifes of Ron Guajiro Blanco and Ron Guajiro Machete, made respectively by two groups formed, in the first case, by the students Iria Pérez, Luna Nistal, Federica Cojocaru and Claudia Garnelo, and, in the second work, Adrián Humanes, Javier Borges, and Eduardo Rodríguez.
In the second year project, Universidad Europea has once again collaborated, for the fifth consecutive year, with the outdoor advertising company +LED to promote the gift card that the Landmar Hotels chain launched so that its customers could celebrate this Christmas in a very special way.
Landmar Hoteles wanted to merge in a single piece the work of two different groups made up of students Daniela Sanchís, Sara Qiuxia Domínguez, Camila Regueiro di Bello, Elena Azahara Machado and Lucía Díaz.