Director Pedro Belaunzuran

Bachelor in Marketing from Tecnológico de Monterrey (2001-2006) and a postgraduate in Sports Business Fundamentals from Johan Cruyff Institute for Sport Studies (2012-2013). His professional experience includes roles such as Sales Director at SPORTFIVE (2022-present), where he leads partnership brokerage and internationalization projects; Director of Partnerships at MAD Lions (2019-2022), focusing on international business development and partnerships; and International Business Development Manager at Valencia CF (2017-2019), where he managed commercial and marketing strategies, partnerships, and online store management. He also served as Partnerships Director at PlayerPro (2016-2017), overseeing strategic partnerships, marketing, and expansion into Mexico. Additionally, he gained experience as a graduate at LaLiga Global Network (2017).