Oscar Rafael Ugaz Gaviño

Strategy Director at Atomikal, a digital consultancy specializing in sectors such as sports, real estate, country branding, and e-government. In 2007, he was appointed Digital Business Manager at Real Madrid C.F., where he led the implementation of the e-commerce business, the commercial strategy for multilingual web portals, online video platforms, and social media. He also served as Strategy and New Business Director at Wunderman Latin America and Account Director at Young & Rubicam. He holds an MSc in Economics and Innovation Management from Universidad Autónoma de Madrid, an MBA from Universidad del Pacífico (Peru), and has completed executive programs at Harvard Business School in the areas of Entertainment, Media, and Sports.