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Certified Program in Sports Marketing and Digital Transformation Online

Study the Online Sports Marketing Course at Real Madrid Graduate School – Universidad Europea. Acquire the most cutting-edge knowledge in the field of marketing and digital transformation to position yourself as an expert in the sports industry.

Select your program

  • Private degree
  • Online
  • 10 weeks, 6 ECTS
2.000€
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Online Sports Marketing course

Get into the field of sports marketing and digital transformation with Real Madrid C. F. With this 10-week online course you will delve into the field of digital and online research, acquiring key skills in audience segmentation and content creation with which to influence the purchasing decision of potential consumers. In addition, you will learn the essential elements in the digital transformation of brands, new monetisation strategies, lead conversion, and brand reputation control in the digital environment, and development of the Digital Marketing Plan, among others.

This programme has a 100% online methodology and you will have the material available from the start of the course so you can access it whenever and however you want.

Private degree issued by Universidad Europea de Madrid

Escuela Universitaria Real Madrid Universidad Europea Faculty of Medicine, Health and Sport Title you will receive: Certified Program in Sports Marketing and Digital Transformation

What will you learn in the Certified Program in Sports Marketing and Digital Transformation?

Acquire specialised training in marketing and digital transformation by obtaining a global and transversal vision of the digital sports ecosystem.

  • Training adapted to the reality of the sports sector. You will learn the organisational structure of sports entities and how to integrate digital marketing into different sports business models.

  • Innovative programme. You will understand what digital research is and how to begin the process of collecting, analysing and evaluating digital data to obtain relevant and valuable information for making strategic marketing decisions.

  • Specialise in the key and growing sector. You will delve into audience segmentation and gain key skills in content creation. Both strategies are key to influencing the buying decision of the sports consumer, generating high-value content and facilitating the success of sports organisations.

  • Practical learning. Study real cases from different sporting fields to learn more about digitalisation trends and opportunities in the sport sector. You will know how to define the digital business planning process based on objectives, tactics, indicators and targets.

  • Analytical tools. You will learn about digital traffic generation models, their advantages, disadvantages, and how they are oriented towards performance. You will delve into new monetisation strategies and the models and tools for generating online traffic through advertising.

  • Digital transformation. You will be introduced to the challenges and opportunities of big data applied to sports marketing and how to work with data management in the creation and continuous improvement of the digital marketing plan in sports organisations.

With the quality of the Real Madrid Graduate School Universidad Europea

Self-assessment

Complete the evaluation tests as you progress with your studies. You will have two attempts to pass each test.

Employability

Acquire the skills demanded by the job market. 94% of the students in our programs with online methodology find employment upon completing their studies.

Flexibility

Gain the knowledge you need to specialize with this intensive program and obtain your certificate in just three months.

Dynamic content

Study with downloadable materials, explanatory videos, and practical exercises. All programs are backed by the educational quality of the Escuela Universitaria Real Madrid Universidad Europea.

Specialization in the sports industry

Our mission is to train future professionals with a global vision and a solid foundation in the principles and practices of the sports industry. To achieve this, we offer academic programs that combine theory and practice, tailored to the changing needs of the sector. Students have the opportunity to learn from renowned experts and participate in real projects.

Our commitment to the sports industry goes beyond academic training. Additionally, we work closely with companies, federations, and sports organizations to ensure that our programs are aligned with current market trends and demands.

Study plan

The study plan of the Online Sports Marketing Course is made up of four modules that will provide you with practical, multidisciplinary, and up-to-date training. All the material will be available on the virtual campus. The content included on the course are:

  • Topic 1. Digital research to identify and set the main business drivers
  • Topic 2. Users and audiences segmentation to influence consideration
  • Topic 3. Content marketing as a strategy to generate visibility and conversion
  • Topic 1. New opportunities through disruptive tools
  • Topic 2. Brand transformations in the new digital environment
  • Topic 3. Marketing through social platforms
  • Topic 1. Advertising and promotion opportunities
  • Topic 2. Contents monetization strategies
  • Topic 3. Conversion as a marketing goal
  • Topic 1. Developing a digital marketing plan
  • Topic 2. Tracking and controlling a sports brand
  • Topic 3. Web and Social Analytics, managing digital operations

Career Opportunities of the Certified Program in Sports Marketing and Digital Transformation

This Sports Marketing and Digital Transformation Course will provide you with the fundamentals to begin developing a specialized profile as:

  • Marketing Manager.
  • Digital Marketing Specialist.
  • Brand Manager.
  • Market Research Analyst.

Admissions process

The admission process to pursue an online undergraduate or postgraduate certificate at Universidad Europea can be carried out throughout the year, although enrolment on any of our programmes is subject to availability. In order to complete the process, follow these simple steps:

1

Documentation

You will need to send the specific documentation to your personal advisor

  • Admissions form.
  • Legal document required for accessing the programme
  • Photocopy of your ID.
  • Curriculum vitae.

2

Admissions test

Once your documentation has been reviewed, your personal advisor will contact you.

  • Competency assessment test.
  • Personal interview.
  • Language assessment test (if applicable).

3

Reserving a place

Formalising the reservation of a place through our different methods of payment

  • Direct debit.
  • Credit card.
  • Online payment.

Scholarships and financial aid

We want to help you. If you want to study at the Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.

Credit recognition and transfers

You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.

Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.

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