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Get into the field of sports marketing and digital transformation with Real Madrid C. F. With this 10-week online course you will delve into the field of digital and online research, acquiring key skills in audience segmentation and content creation with which to influence the purchasing decision of potential consumers. In addition, you will learn the essential elements in the digital transformation of brands, new monetisation strategies, lead conversion, and brand reputation control in the digital environment, and development of the Digital Marketing Plan, among others.
This programme has a 100% online methodology and you will have the material available from the start of the course so you can access it whenever and however you want.
| Online | English , Spanish | ||||
| 6 ECTS | Title issued by Universidad Europea de Madrid | 10 weeks | Private degree | Escuela Universitaria Real Madrid Universidad Europea | School of Sports Sciences |
| Title you will receive: Certified Program in Sports Marketing and Digital Transformation |
Acquire specialised training in marketing and digital transformation by obtaining a global and transversal vision of the digital sports ecosystem.
Training adapted to the reality of the sports sector. You will learn the organisational structure of sports entities and how to integrate digital marketing into different sports business models.
Innovative programme. You will understand what digital research is and how to begin the process of collecting, analysing and evaluating digital data to obtain relevant and valuable information for making strategic marketing decisions.
Specialise in the key and growing sector. You will delve into audience segmentation and gain key skills in content creation. Both strategies are key to influencing the buying decision of the sports consumer, generating high-value content and facilitating the success of sports organisations.
Practical learning. Study real cases from different sporting fields to learn more about digitalisation trends and opportunities in the sport sector. You will know how to define the digital business planning process based on objectives, tactics, indicators and targets.
Analytical tools. You will learn about digital traffic generation models, their advantages, disadvantages, and how they are oriented towards performance. You will delve into new monetisation strategies and the models and tools for generating online traffic through advertising.
Digital transformation. You will be introduced to the challenges and opportunities of big data applied to sports marketing and how to work with data management in the creation and continuous improvement of the digital marketing plan in sports organisations.
The study plan of the Online Sports Marketing Course is made up of four modules that will provide you with practical, multidisciplinary, and up-to-date training. All the material will be available on the virtual campus. The content included on the course are:
Professionals who wish to work in the sports sector and need to understand the particularities of such a dynamic and digital environment in this field.
Professionals already working in the sports sector who want to specialize and enhance their training in marketing and digital transformation.
Directors and managers of sports clubs who want to delve into the digital transformation of their clubs through digital marketing.
Sports managers and professionals at various management levels in any sports sector who want to update and improve their skills in marketing and digital transformation.
Recent graduates in Sports Management or Sports Sciences who want to deepen their knowledge in digital marketing and the latest trends in this field to achieve a high-value profile.
Marketing and digital marketing professionals in the sports sector who want to stay updated and discover the latest trends in this field.
Entrepreneurs or students intending to start a business and need to acquire key competencies in digital marketing.
Managers and professionals in the public sector who want to incorporate the strengths and benefits of digital marketing into public sports services.
Download the admission application form and send it along with a photocopy of your DNI to ueonline@universidadeuropea.es.
The admission process does not imply any cost or commitment until you have formalized the reservation.
Personalised advice: call us at (+34) 918 340 192, or write to us by email ueonline@universidadeuropea.es, and you will receive all the information you need about admission to the course from our specialised advisors.
