The evolution of esports

Esports has experienced a meteoric rise in recent years. What was once a niche interest for a select group of enthusiasts has transformed into a global sensation, captivating audiences, and offering professional gamers substantial paydays. Behind this is a huge industry that requires people with management skills to navigate companies, teams and individuals through the next phase of growth.

In this post, we will embark on a journey through the evolution of esports, from its humble beginnings to the thriving industry it is today. We'll explore what esports is, delve into its history, examine its recent growth, look at what the future may hold, and offer insights into what sort of studies you should have if you want to pursue a career in the sector, such as an Online Sports Marketing Master's Degree.

What are esports?

Esports refers to organised video game competitions where professional players or teams compete against each other in various video games. These events are typically held in arenas or broadcast online, drawing large audiences of fans and sponsors. 

Just like traditional sports, esports encompass a wide range of gaming genres, from first-person shooters like Counterstrike and Fortnite to strategy games like League of Legends and real-time strategy games like StarCraft.

How did the esports sector begin?

The roots of esports can be traced back to the 1970s and 1980s when early video game competitions began to take shape. These competitions often took place in arcades, with titles like Space Invaders and Pac-Man serving as the battlegrounds for budding esports enthusiasts. However, during this era, these competitions were more about bragging rights and local recognition than substantial monetary rewards.

The rise of LAN (Local Area Network) parties in the 1990s and early 2000s played a pivotal role in esports' evolution. Gamers gathered at these events, bringing their computers to connect to a local network, enabling them to compete with one another in games like Quake and Counterstrike. LAN parties fostered a sense of community and competition, setting the stage for the esports industry's growth.

How has it evolved in recent years?

Esports has seen remarkable growth and transformation in recent years. Several key factors have contributed to this evolution:

• Professionalisation: Esports organisations, leagues, and teams have become more professional, with dedicated coaches, analysts, and support staff. This has increased the level of competition and made esports a more legitimate career path.
• Streaming Platforms: The rise of platforms like Twitch and YouTube Gaming has provided a space for gamers to share their gameplay and engage with fans. This has not only attracted a massive viewership but also created opportunities for players to earn through advertising and sponsorship deals.
• Corporate Investment: Major corporations and traditional sports organisations have recognised the potential of esports and invested heavily in the industry. These investments have led to the creation of highly structured leagues and tournaments.
• Global Recognition: Esports has gained recognition as a legitimate sport, with some countries even granting professional esports players athlete visas. The inclusion of esports in major multi-sport events like the Asian Games and the recognition of esports bodies like the International Esports Federation further validate its status.

What does the future hold for esports?

The future of esports appears brighter than ever. Several trends and developments are shaping its path:

• Continued Growth: Esports is expected to continue its growth trajectory, with even more viewers, sponsors, and players entering the scene.
• More Game Titles: An expanding list of game titles and genres will diversify the esports landscape, appealing to a broader audience.
• Infrastructure Improvements: With better infrastructure, more stadiums, and bigger prize pools, esports events will become even more spectacular.
• Education and Scholarships: As the industry matures, more educational institutions are offering esports-related courses and scholarships, providing students with opportunities to enter the field professionally.

What should you study to work in esports?

If you aspire to work in the esports industry, there are various paths you can pursue, depending on your interests and strengths. 

At Real Madrid Graduate School – Universidad Europea, part of our online Sports Marketing master’s degree focuses on the development of esports. You will get the latest insights and training by learning from industry experts and leading professionals who make up our faculty. In addition, you will also have the chance to visit organisations in the sector to be able to see first-hand what is happening and to begin expanding your network of contacts. 

If you are interested in a career in sports marketing, we also offer the Master in Sports Marketing in Madrid, a 9-month programme in which you will see behind the scenes what goes on at European football’s most successful club, as well as take part in visits to other leading sports organisations to get to know different methods and styles.