Real Madrid Graduate School Universidad Europea and Indiana University School of Public Health-Bloomington (SPH-B) are thrilled to announce a new collaboration that offers SPH-B students a unique international experience in Madrid. This partnership provides an exceptional opportunity for students to gain valuable, hands-on business and leadership insights from one of the most iconic brands in the world: Real Madrid C. F.
Spring, Fall, and Summer Programs
The agreement includes spring and fall programs, each comprised of four courses and a business plan, totaling 15 credit hours. There is also a seven-week summer program featuring two courses for a total of six credit hours. The curriculum covers key areas such as “Technical Management in Sport Entities,” “Commercialization and Marketing for Sport,” “Large Event and Sporting Venue Management,” and “Sales Management and Techniques.”
Innovative Business Plan Projects
A highlight of the program is the "Business Plan" course, where students collaborate on projects with prestigious companies partnered with Real Madrid Graduate School Universidad Europea. These projects offer a unique international perspective, fostering students’ entrepreneurial skills and allowing them to apply the school's core values: entrepreneurship, leadership, integrity, teamwork, and excellence ("ELITE").
The Real Madrid Experience
All programs—spring, fall, and summer—include the "Real Madrid Experience." This exclusive annual event features lectures from prominent figures in the sports world, covering topics such as Marketing, Digital Transformation, Venue Management, and more. Students also visit Real Madrid facilities and other key venues in Madrid, providing them with a comprehensive understanding of different business models.
Emilio Butragueño, general manager at Real Madrid Graduate School Universidad Europea, emphasized the significance of this collaboration: “We are delighted to partner with such a prestigious institution as Indiana University. This agreement offers a distinctive and impactful international education, blending coursework in Indiana and Madrid with insights from renowned professionals in the sports industry. We are confident this program will enhance our students' future career prospects and make a significant impact in their professional journeys.”
About Indiana University School of Public Health-Bloomington
The Indiana University School of Public Health-Bloomington (SPH-B) is reimagining public health through a comprehensive approach that enhances and expands disease prevention and reshapes how parks, tourism, sports, leisure activities, physical activity and nutrition impact and enhance wellness. Unique in the nation, the school’s multidisciplinary approach, history of community engagement and emerging strengths in epidemiology, biostatistics and environmental health bring new vigor and energy to the traditional concept of a school of public health. With more than 4,000 students in an array of undergraduate and advanced degree programs and hundreds of faculty in five academic departments, faculty and students conduct research, learn, teach and engage with communities across a broad spectrum of health, wellness and disease-prevention topics.