Escuela Universitaria Real Madrid Universidad Europea and Clemson University are thrilled to announce a new collaboration that offers Clemson students a unique international experience in Madrid. This partnership provides an exceptional opportunity for students to gain valuable, hands-on communication, business and leadership insights from one of the most iconic brands in the world, Real Madrid C. F.
Spring, Fall, and Summer Programs
The agreement includes Spring and Fall programs, each comprising four courses and a business plan, totaling 15 credit hours. There is also a 7-week Summer program featuring two courses, for a total of 6 credit hours. The curriculum covers key areas such as “Technical Management in Sport Entities”, “Commercialization and Marketing for Sport”, “Large Event and Sporting Venue Management”, and “Sales Management and Techniques”.
Innovative Business Plan Projects
A highlight of the program is the "Business Plan" course, where students collaborate on projects with prestigious companies partnered with Escuela Universitaria Real Madrid Universidad Europea. These projects offer a unique international perspective, fostering students’ entrepreneurial skills and allowing them to apply the school's core values: ELITE (Entrepreneurship, Leadership, Integrity, Teamwork, and Excellence). The objective is to develop future leaders who embody the ethical standards and historical values of Real Madrid C. F.
The Real Madrid Experience
All programs—Spring, Fall, and Summer—include The Real Madrid Experience. This exclusive annual event features lectures from prominent figures in the sports world, covering topics such as Marketing, Digital Transformation, Venue Management, and more. Students also visit Real Madrid C. F. facilities and other key venues in Madrid, providing them with a comprehensive understanding of different business models.
Emilio Butragueño, General Manager at Escuela Universitaria Real Madrid Universidad Europea, emphasized the significance of this collaboration: “We are thrilled to join forces with such a prestigious institution as Clemson University. This program provides a unique international education experience, combining coursework in both South Carolina and Madrid with insights from leading professionals in the sports field. We are confident that this initiative will greatly benefit our students’ career development and make a substantial impact on their professional journeys.”
Bob Barcelona, Ph.D., chair of the Department of Parks, Recreation and Tourism Management in the College of Behavioral, Social and Health Sciences at Clemson University, which oversees the university’s Sport Management and Sport Tourism programs, expressed his excitement for the collaboration with Escuela Universitaria Real Madrid Universidad Europea: “This partnership offers a unique opportunity to broaden the global perspectives of our students, providing them with exceptional educational experiences that align with the Clemson Elevate initiative's goal of delivering the nation's top student experience. By working closely with renowned professionals from the world's leading soccer club, our students will gain invaluable insights into the sports industry, enhancing both their understanding and future career prospects. We are eager to see how this collaboration will foster growth, learning, and cross-cultural exchange, enriching the Clemson community as a whole.”