-15% Discount on tuition fee for 26/27 intake until June 30th!
Valencia Master in Digital Marketing
Private degree issued by Universidad Europea de Valencia
| Campus-based | Classes in English | Valencia | 9 Months, 60 ECTS | Start: 13 nov. 2026 | School of Social Sciences and Communication |
The Private Master’s Degree in Digital Marketing is designed for those who want to build advanced skills in digital marketing through the use of AI and real-world professional scenarios. The programme enables you to specialise in audience segmentation, campaign execution, personalised digital experiences, performance measurement and the optimisation of results and advertising return.
This Private Master’s Degree in Digital Marketing offers:
- A strong professional approach, with lecturers who are active in the industry and assessment based on practical projects in every module.
- Comprehensive training in SEO, SEM, social media marketing, inbound strategies and data analytics.
- Development of campaigns and content using Generative AI tools applied to marketing.
- Practical workshops and business challenges carried out in collaboration with companies from the digital and technology sectors.
34% of professionals use generative AI technologies in their daily routine, according to The Hays Guide to the 2024 Job Market. For professionals, understanding AI is no longer optional but essential. It helps in optimizing customer experience, improving decision-making processes, and ultimately driving business growth.
During the master you will learn how to use the main AI tools applied to marketing.
Marketing tools
You will learn about the main digital marketing tools and software: Google Ads, Meta, Shopify, Semrush, Mailchimp, Hubspot, Google Analytics, and more.
Study plan
This study plan is designed to help you build a solid foundation in digital marketing, developing the skills needed to design, manage and optimise effective digital strategies. Throughout the programme, you will work with key tools, performance metrics and real projects, gaining practical experience in campaign optimisation, digital project management and data-driven decision-making.
Curriculum structure
Subject | ECTS | Type | Language |
Digital Marketing Strategies and Plan | 6 | OBLIGATORY | English (en) |
Search Engine Marketing. SEO and SEM | 6 | OBLIGATORY | English (en) |
Social Media and Influencer Marketing | 6 | OBLIGATORY | English (en) |
Customer Management. CRM and ERP | 6 | OBLIGATORY | English (en) |
AI Applied to Marketing | 6 | OBLIGATORY | English (en) |
Analytics and KPIs | 6 | OBLIGATORY | English (en) |
eCommerce and Omnichannel Sales | 6 | OBLIGATORY | English (en) |
Programmatic Advertising | 6 | OBLIGATORY | English (en) |
Master's Final Project | 12 | OBLIGATORY | English (en) |
An intensive programme to specialise in digital marketing in one year
Acquire the essential skills to design and execute current digital strategies, combining a solid strategic foundation with practical, results-oriented tools.
1
First semester: strategic foundations and building a digital presence
- Digital marketing strategies and plan: learn to design comprehensive plans, defining objectives, audiences, channels and coordinated actions.
- Search engine marketing (SEO and SEM): master organic positioning and paid campaigns to improve visibility and attract qualified traffic.
- Social media and influencer marketing: manage social networks, create active communities, and design collaborations with creators to amplify brand reach.
- Customer management (CRM and ERP): use management tools to optimise processes, centralise data, and deliver personalised customer experiences.
2
Second semester: analytics, technology, and operational execution
- AI applied to marketing: apply ai-based tools to automate processes, personalise messages, and anticipate behaviour patterns.
- Analytics and KPIs: interpret data, measure results, and design dashboards to make evidence-based decisions.
- Ecommerce and omnichannel sales: develop strategies that integrate online stores, physical channels, and digital platforms to improve the customer experience.
- Programmatic advertising: learn how to plan and manage automated campaigns that optimise investment through the use of data.
- Academic internships: apply the knowledge you have acquired in real-world settings and gain professional experience.
- Master's Final Project: final project with a real brief, defence before a panel and professional feedback.
Master’s Degree in Digital Marketing backed by strong employability
The field of digital marketing is one of the fastest-growing professional sectors, driven by the digital transformation of companies, the expansion of e-commerce, and the increasing need to attract, analyse and retain customers through online channels. This evolution has led to a high demand for digital marketing specialists across organisations of all sizes and industries.
Around 2,700
For digital marketing profiles in Spain, published on professional platforms such as LinkedIn, reflecting a sustained demand for these specialists.
Around 70,000
In Spain in a single year, including digital marketing roles, as a result of business digitalisation and the growth of online markets.
Admissions
Start your future at Universidad Europea
You can become a student at Universidad Europea in three easy steps.
1
Admission exams
Start your admission process by calling +34 961113845 or request information and our advisors will contact you.
2
Place reservation
Once you have been admitted, secure your place by paying the reservation fee.
3
Enrollment
Submit the required documents to formalise your enrollment.
Scholarships and financial aid
We want to help you. If you want to study at Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.
Credit recognition and transfers
You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.
Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.
Admissions requirements
Official Spanish university degree or other degree issued by a higher education centre belonging to another country in the European Higher Education Area.
Degrees issued in accordance with educational systems outside the European Higher Education Area do not need to be officially recognised, as long as the University can ascertain that the level of study is equivalent to the corresponding official university degree in Spain and allows access in the home country to postgraduate studies. Access through this channel is not, in any case, an official recognition of the previous university degree in Spain nor is it recognising anything other than access to this master’s degree.
Students must have English level B2 CEFR or equivalent.
Come and see the campus
Get to know the facilities and discover why Universidad Europea is made for you.
Faculty
Our professors
- Carlos Gonzalo Penela, PhD Director
Small Data Analyst | Professor and Researcher at Universidad Europea
PhD, Small Data Analyst, professor and researcher at Universidad Europea. Specialized in applying data analysis to business decision-making from a practical and accessible perspective. His academic work combines research and real-world application, focusing on how to extract meaningful insights from data and translate them into strategic actions within organizations. - Mariano A. Hernandez, PhD
Retail & CPG Industry Advisor Director, Salesforce | Executive & Board Advisor | HBR Advisory Board | Author
PhD with extensive international experience in strategy, innovation and digital transformation in the retail and consumer goods (CPG) industries. As Advisory Director at Salesforce, he supports organizations in redesigning their business models and customer experience through data-driven strategies. He combines a strong executive background with academic insight, contributing as an author and member of the Harvard Business Review Advisory Council. His teaching approach bridges real-world business challenges with strategic frameworks, bringing a practical and global perspective to the classroom. - Eduard Farran Teixidó, PhD
Creative Managing Director at We are Mi6
PhD with a solid background in creative strategy, branding and communication. As Creative Managing Director at We are Mi6, he leads projects that integrate storytelling, innovation and digital strategy to build impactful brand narratives. He brings into the classroom a unique combination of academic research and industry practice, focusing on how creativity drives business results, brand positioning and audience engagement. - Noelia Herrero, PhD
Senior Client Consultant | Organic Growth & AI Search | Digital Marketing & e-commerce @ Cocomore AG
PhD specialized in digital marketing, organic growth and AI-driven search strategies. As Senior Client Consultant at Cocomore AG, she advises companies on the development of scalable digital and e-commerce strategies focused on performance and conversion. Her teaching focuses on advanced SEO, AI Search and data-driven decision-making, providing students with practical tools to optimize digital visibility and business growth. - Jose Romeu Soler
Business & Marketing Advisory @ Rom | Digital Strategy, Growth
Expert in digital strategy and business growth, with extensive experience advising companies through his firm ROM. He supports organizations in defining and executing marketing and growth strategies, from positioning to acquisition and funnel optimization. In the academic context, he brings a hands-on, business-oriented perspective focused on real market challenges and scalable growth models. - Arnaldo Serrano Orozco
eCommerce Expert, B2B Digital Marketing Manager, CRM & Customer Acquisition Specialist
Specialist in eCommerce and B2B digital marketing, with strong experience in CRM, customer acquisition and performance optimization. He has led digital projects focused on improving commercial results through data and technology. His teaching approach emphasizes practical application, customer lifecycle management and the integration of marketing and sales strategies in digital environments. - Alejandro López
Digital Marketing, Big Data & Artificial Intelligence | HubSpot & Inbound | B2B Lead Generation
Professional specialized in digital marketing, big data and artificial intelligence applied to business. He has experience in inbound marketing, marketing automation and B2B lead generation strategies. In the classroom, he focuses on how to design effective digital ecosystems that drive acquisition, nurturing and conversion, combining technology, analytics and business impact. - Antonio González Miguel
Marketing Director | Digital Marketing, ABM, Demand Generation, Global GTM | Driving $100M+ Pipelines
Marketing Director with extensive experience in international B2B environments. Specialized in Account-Based Marketing (ABM), demand generation and Go-To-Market strategies, he has led initiatives generating high-value commercial pipelines. He brings to his teaching a strategic and executional perspective, focusing on aligning marketing and sales to drive measurable business growth. - Marta Serrano Solà
Co-Owner, Head of Digital Marketing & Account Management at 22tribes | PPC & SEO Expert | Driving Data-Driven Growth for Clients Across Europe, North America & Beyond
Co-owner and Head of Digital Marketing at 22tribes, with strong expertise in PPC, SEO and data-driven growth strategies. She has led international projects helping companies optimize digital acquisition and performance. Her teaching focuses on performance marketing, analytics and campaign optimization, providing a practical and results-oriented perspective. - Xavier Garrido
Digital Advertising & Marketing Strategist | Expert in Media Selling, Sell Side, and Retail Media | Driving Success for Advertisers and Agencies with Innovative Solutions
Digital advertising strategist with deep expertise in media selling, sell-side ecosystems and retail media. He works with advertisers and agencies to develop innovative solutions and monetization strategies. In the academic environment, he focuses on digital advertising models, media ecosystems and the evolution of programmatic and retail media strategies. - Albert Simó Torres
Senior Digital Marketing & AI Growth Strategist | Paid Media, SEO & Performance Marketing | Luxury & Pharma | AI Automation & Data-Driven Growth | Digital Marketing Professor
Senior strategist in digital marketing and AI-driven growth, with experience in performance marketing, SEO and paid media across sectors such as luxury and pharma. He combines professional expertise with academic activity as a marketing professor. His teaching focuses on data-driven strategies, AI automation and performance optimization to drive scalable business growth. - Amanda Soto
Digital Marketing Specialist | Business Analyst & Business Developer
Digital marketing specialist with a hybrid profile in business analysis and development. She has experience in growth strategies, data interpretation and identifying new business opportunities. In her teaching, she emphasizes analytical thinking, decision-making and the connection between marketing performance and business results. - Carlos Gonzalo Penela, PhD
Small Data Analyst | Professor and Researcher at Universidad Europea
PhD, Small Data Analyst, professor and researcher at Universidad Europea. Specialized in applying data analysis to business decision-making from a practical and accessible perspective. His academic work combines research and real-world application, focusing on how to extract meaningful insights from data and translate them into strategic actions within organizations.
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