Dr. Ignacio Somalo Peciña

Entrepreneur, e-commerce and digital transformation specialist. Currently, Strategy Director at vdSHOP and consultant at his company Lonesome Digital. Co-founder of Alice.com. Over 25 years of experience in e-commerce and intrapreneurship. He has managed Planeta eCommerce Network, casadellibro.com, Infoempleo.com, DVDGo.com, ElArmariodelaTele.com, tiendarealmadrid.es, and has been a board member at Muchoviaje.com. Previously, he worked as a consultant at Teknoland RTT (Business Development Director) and Accenture.

PhD from Universidad Rey Juan Carlos with the thesis "Key Success Factors in E-commerce in Spain." Executive MBA from IE Business School. Bachelor's Degree in Economics from Universidad Complutense de Madrid. Author of five books on digital marketing and e-commerce.
Doctor por la Universidad Rey Juan Carlos con la tesis “Ractores claves de éxito ecommerce en España”. Executive MBA IE Business School. Licenciado en Económicas por la Universidad Complutense de Madrid.