Generative AI as a driver of business transformation
Private degree issued by Universidad Europea de Madrid
| Online with live practical weekend sessions | Classes in English | 3–4 months (Intensive format), 10 ECTS | Faculty of Economics, Business and Communication Sciences | Title you will receive: Postgraduate Diploma in Applied GenAI for Business Leaders Online Certificate |
The emergence of Generative Artificial Intelligence is transforming the way organisations design strategies, develop products, run operations and make day-to-day decisions.
This certificate programme has been designed to provide a practical and business-oriented understanding of Generative AI. Participants will gain the skills needed to immediately apply these technologies and methodologies within their professional environment, without requiring prior programming or technical expertise.
By the end of the programme, you will be able to:
- Identify opportunities to apply Generative AI to drive efficiency, innovation and value creation within your organisation.
- Use AI tools, intelligent automation and virtual assistants to optimise processes and improve professional productivity.
- Apply AI across key business functions, including strategy, operations, finance, human resources and customer experience.
- Design viable and responsible AI initiatives aligned with organisational growth and strategic objectives.
Study plan
Programme Structure
Module 1: AI Applied to Business: Fundamentals and Evolution
- What is Artificial Intelligence today?
- Predictive AI, Generative AI, automation and agents.
- AI as a strategic business capability.
Module 2: Data and Decision-Making with AI
- Data management for professionals.
- Interpreting AI outputs and understanding bias.
Module 3: Generative AI, Language, Vision and Multimodality
- Natural language and Generative AI in business.
- Computer vision and applied multimodal models.
Module 4: Language Models and Prompting Techniques
- Large Language Models (LLMs).
- Professional prompting techniques.
Module 5: Competitive Strategy and Business Transformation with AI
- Competitive strategy and business transformation through AI.
- Generative AI and intelligent assistants for strategic analysis.
- New business models and AI-native products.
Module 6: AI for Automation, Operations and Customer Experience
- AI in operations, supply chain management and intelligent robotics.
- Intelligent automation with AI assistants and agents.
- AI in marketing, sales and customer experience.
Module 7: Intelligent Financial Planning and Financial Management
- Predictive analytics and AI in financial management.
- Business Intelligence and smart financial dashboards.
Module 8: Financial Security, Compliance and RegTech
- Automated RegTech compliance and data security.
- Machine Learning and intelligent fraud detection.
Module 9: AI in Talent Acquisition and Talent Management
- AI tools for automating recruitment and selection processes.
- Predictive analytics to anticipate workforce needs.
- Personalisation and performance management.
Module 10: Ethics, Workplace Wellbeing and Sentiment Analysis
- Monitoring and improving workplace wellbeing.
- Ethics and regulation in the use of AI.
Discover the programme step by step
1
AI Foundations, Tools and Decision-Making
Gain a solid understanding of Artificial Intelligence and learn how to use the leading Generative AI tools to improve productivity and support business decision-making.
- Understand the fundamentals of AI, Generative AI, intelligent agents and automation in a business environment.
- Learn how to manage data, interpret results and identify bias to make more informed decisions.
- Master Large Language Models (LLMs) and prompting techniques to maximise the value of AI tools.
- Explore language applications, computer vision and multimodal models across different business contexts.
2
Business Transformation and Practical AI Application
Apply your knowledge to strategic business areas, developing initiatives capable of generating real organisational impact.
- Design AI-driven business transformation strategies to improve competitiveness and foster innovation.
- Learn how to automate processes and optimise operations using AI tools, assistants and intelligent agents.
- Explore AI applications in finance, compliance and risk management to improve efficiency and control.
- Apply AI to talent acquisition, people management and responsible technology adoption, incorporating ethical and regulatory considerations.
Career opportunities for the Applied GenAI for Business Leaders Online Certificate
AI Transformation Manager
Lead AI adoption initiatives to drive business transformation.
AI Strategy and Innovation Manager
Design AI initiatives that accelerate growth and innovation.
Applied AI Business Consultant
Advise organisations on the implementation of AI solutions.
Intelligent Automation Manager
Optimise processes through automation, AI assistants and intelligent agents.
AI Product Manager
Manage AI-powered products and services.
Discover the benefits of our online learning methodology
Intuitive Virtual Campus
Benefit from the latest virtual learning technologies through our online platform, accessible from any device, anywhere in the world.
Flexible Study Planning
Access all course content from day one and organise your studies around your schedule, allowing you to learn whenever and wherever it suits you.
Engaging Learning Resources
Study using downloadable materials, explanatory videos and practical exercises. All programmes are supported by the academic excellence and educational quality of Universidad Europea.
Our educational model
Experiential learning
Meaningful learning
Collaborative learning
Professional Learning
Constructive and discovery learning
Autonomous Learning
Individualized learning
Creative learning
Admissions process
The admission process to pursue an online undergraduate or postgraduate certificate at Universidad Europea can be carried out throughout the year, although enrolment on any of our programmes is subject to availability. In order to complete the process, follow these simple steps:
1
Documentation
You will need to send the specific documentation to your personal advisor
- Admissions form.
- Legal document required for accessing the programme
- Photocopy of your ID.
- Curriculum vitae.
2
Admissions test
Once your documentation has been reviewed, your personal advisor will contact you.
- Competency assessment test.
- Personal interview.
- Language assessment test (B2).
3
Reserving a place
Formalising the reservation of a place through our different methods of payment
- Direct debit.
- Credit card.
- Online payment.