- javier.munoz@universidadeuropea.es
- School of Social Sciences and Communication - Valencia
Associate Professor
Dr. Javier Muñoz de Prat
- Business and Technology
- Communication and Marketing
I am a professional with over 20 years of experience in internationalizing companies, particularly in MENA countries and Latin America. This background enables me to align teaching with business needs, especially in internationalization, marketing, and global strategy. I began teaching more than 15 years ago in Social Sciences: Business, International Relations, and Law at the Catholic University and Universidad Europea de Valencia.
Most of my teaching has been in English. I have served as coordinator for Business Administration degrees and currently coordinate Marketing programs in English and Spanish. I am also Director of MBA programs and Entrepreneurship Coordinator.
In the area of Enterpreneurship it has been created the Club as well as workshops, lectures and Hackathons. My research areas include internationalization, international trade, marketing, international politics, and entrepreneurship.
Academic background
Licenciado en Derecho. Especialidad Empresa.
- Universidad de Valencia
- 1989 - 1996
MBA
- Instituto de Empresa
- 2010 - 2011
Doctor en Economía
- Universidad Católica de Valencia
- 2015 - 2019
Professional experience
Degrees
Publications
Escriva-Beltran, M., Muñoz-de-Prat, J., & Villó, C. (2019). Insights into international branch campuses: Mapping trends through a systematic review. Journal of Business Research, 101, 507-515.
This study analyses international branch campus (IBC) literature trends from 1960 to 2017 through a systematic review of the different research approaches, views, and positions to map the global scientific production.
Muñoz de Prat, J. (2019). Teaching through English: The case of international commerce. In Internationalising learning in higher education: The challenges of English as a medium of instruction (pp. 179-200). Cham: Springer International Publishing.
Examines the use of English as a Medium of Instruction (EMI) in teaching International Commerce in both the Universidad Europea and Universidad Católica de Valencia.
Eachempati, P., Srivastava, P. R., Kumar, A., de Prat, J. M., & Delen, D. (2022). Can customer sentiment impact firm value? An integrated text mining approach. Technological Forecasting and Social Change, 174, 121265.
The present study investigates the impact of customer sentiment polarity on stock prices based on Indian automobile sector databased such as the Indian Nifty Auto SNE