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Cristina-sanjuan-profesor

Associate Professor

Dr. Cristina Sanjuán Revert

  • Business and Technology
  • Communication and Marketing

Cristina Sanjuán Revert is a business consultant, university lecturer and doctoral researcher in the STEER Research Group (Strategy, Top Executives, ESG & Resilience) at the University of Valencia, where she is pursuing a PhD in Business Management and focuses her research on family business governance, sustainability and stakeholder responsibility.

She has extensive experience in executive management, sales, business development, team management, product, marketing, international trade and organisational transformation in companies operating in the fashion, textile and retail sectors. She has held senior management positions at Grupo Ysabel Mora, Aznar Textil and Grupo ATRIVM, leading growth, restructuring, family governance, market entry and sales team training projects.

Her teaching approach combines real-world business experience, strategic vision, active methodologies, clear communication and learner support. She integrates sustainability, leadership, innovation, productivity and critical thinking to enhance employability and the practical application of learning.

Academic background

  • Doctoral Programme in Business Management (ongoing)

    • University of Valencia
    • 2025 - present
  • Professional Certificate in Teaching Vocational Training for Employment (SSCE0110)

    • EACE
    • 2025
  • Official MBA in Sustainable Business Management: Strategy, Innovation and Leadership

    • Universidad Internacional de Valencia (VIU)
    • 2023 - 2024

Professional experience

  • Grupo Ysabel Mora / Muydemi - Grupo Familia Mora
  • Deputy CEO, Deputy Chairman, Expansion Manager, Assistant to the General Manager and Sales Manager
  • 2019 - 2025

Strategic management, business transformation, sales and international expansion. Team leadership, sales training, mediation in family governance and market development, achieving significant growth in Europe and Latin America.

  • Aznar Textil
  • International Sales Representative
  • 2013 - 2019

International sales management in Germany, Austria, Switzerland, Poland and the Czech Republic. Market research, sales strategy development, product briefings and sales team training.

  • Induter S.L. / Tergrup S.A. - Grupo ATRIVM
  • Senior management responsibilities and support to General Management
  • 1993 - 2010

Operations and expansion management, purchasing, product, quality, marketing, licensing, exports, franchising, management control and management quality. Head of the US subsidiary as an expatriate and responsible for store openings. Led process and procedure integration during company acquisitions and mergers. Training of multidisciplinary teams.

Degrees