Inside Sporting Direction: Talent, People and Daily Decisions in Professional Football​

What does it really take to build a career in professional football?

From academic preparation to working within elite performance environments and sporting structures, this masterclass offers a behind-the-scenes look at the realities of working in the game.

Participants will gain practical insights into the skills, behaviours and strategic mindset needed to navigate professional football, build credibility within high-performance environments and develop an international career.

Meet the speakers

The session will be led by Guillermo Hamdan and Ivan Kepčija, professors on the Private Master's Degree in Football Coaching and Sport Direction, bringing first-hand experience from elite football into the classroom.

• Guillermo Hamdan: A high-performance practitioner with an international career across elite football environments. Guillermo will offer practical insights into high-performance settings and building a career in football.
• Ivan Kepčija: With a background in sporting direction, Ivan will share his perspective on talent development, people management and strategic decision-making within professional football clubs.

Ready to look inside the world of sporting direction?