- nadia.ahmadouche@universidadeuropea.es
- School of Social Sciences and Communication - Valencia
Associate Professor
Dra. Nadia Ahmadouche
- Business and Technology
- Communication and Marketing
Nadia Ahmadouche is a lecturer and researcher in the Department of Business.
She has a degree in Commercial Sciences, with a specialty in Finance, and a Master's degree from the University of Mascara (Algeria). She also holds a PhD in Business Administration from the Polytechnic University of Valencia (Spain) and a PhD in Management from the University of Tlemcen (Algeria).
He teaches in the subjects of Finance II, Corporate Finance, Financial Statement Analysis, Market Research II and Global Business.
His lines of research focus on innovation policies, technology and innovation systems. She is the author of more than 13 communications and papers presented at national and international conferences, as well as 6 publications in the form of book chapters and articles in specialized journals.
Academic background
PhD in Business Administration and Management
- Universidad Politecnica de Valencia
- 2017 - 2020
PhD in Management
- Universidad Tlemcen Argelia
- 2012 - 2021
Doctorate Master's Degree in Management
- Universidad Tlemcen Argelia
- 2007 - 2012
Professional experience
Degrees
Publications
Ahmadouche, N., Penela, C. G., & Ditta, G. (2025). La inteligencia artificial en la enseñanza del análisis financiero: Modelos predictivos y su impacto en el pensamiento crítico. En J. Pérez & M. López (Eds.), Propuestas educativas en la era de la IA: Regulación y uso ético (1.ª ed., pp. 225–254). Dykinson.
The chapter discusses how AI transforms the teaching of financial analysis through predictive models. It improves data interpretation and decision-making, but poses risks such as the loss of critical thinking. A hybrid approach that combines AI with traditional methods to foster the student's analytical autonomy is proposed.
Ahmadouche, N., Maliki, S. B. E., & Perello Marin, M. R. (2019). L’activité d’innovations vers la qualification, facteur déterminant des orientations politiques d’innovation: Cas pratique entreprises Algériennes du secteur pharmaceutique. Revue Finance & Marchés, 6(2), 108-126.
The study analyses innovation in Algerian pharmaceutical companies, highlighting its role as a competitiveness factor recognised by policymakers. Based on a survey of 67 companies, an active expansion of the sector is observed. However, the results indicate that the skills and qualifications of staff are seen as an obstacle to innovation, which limits their development despite the identified growth potential.
Ditta, G., Campbell, B., Ahmadouche, N. (2025). Spain’s Youth and Housing: Redefining Homeownership. In: Tsounis, N., Vlachvei, A. (eds) Advances in Applied Microeconomics. ICOAE 2024. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-031-76654-1_9
This study anticipates a decline in the mortgage market with the incorporation of Generation Z. This cohort, influenced by demographic and economic changes, could move away from traditional mortgage models. In contexts such as Spain, where the birth rate is low and inheritances are significant, it is expected that many young people will access housing without resorting to long-term mortgages, thus consolidating a new generational trend.