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    Jorge-Mora-Rojo-profesor

    Associate Professor

    Dr. Jorge Mora Rojo

    • Business and Technology
    • Communication and Marketing

    Since 2021, I have been a lecturer at the European University of Valencia within the Faculty of Social Sciences. My teaching has focused on the areas of Research Methodology, Statistics, and Econometrics.

    I am currently a PhD candidate at the University of Valencia in the Faculty of Psychology, where my research examines the quantitative analysis of political behaviour among university students in Valencia. My academic background is centered on data analysis, including a Master’s in Biostatistics and Applied Statistics, a Master’s in Marketing and Communication, and a Master’s in Business Management and Administration. I have also received —and continue to receive— ongoing training in educational innovation, competency development, and new teaching methodologies, as well as in data visualization and the use of software tools such as Power BI and Tableau.

    In recent years, I have specialized in statistical modeling, the use of R Studio, and university teaching.

    I also bring more than 15 years of experience as a quantitative data analyst and consultant, having worked across a wide range of fields including market research, psychometrics, electoral behavior, and biostatistics.

    My main research interests lie in Social Psychology, civic and political participation, and Biostatistics.

    Academic background

    • PhD Program in the Promotion of Autonomy and Social and Healthcare Support for Dependency

      • Universitat de València
      • 2024 - present

    • Master in Bioestatistics

      • Universitat de València
      • 2018 - 2020

    • Master in Management and Administration of a retail company

      • Cámara de Comercio de Valencia
      • 2010

    • Master in Marketing and Communication

      • Cámara de Comercio de Valencia
      • 2008 - 2009

    Professional experience

    • Self-employed
    • Data Analysis Consultant and Trainer
    • 2010 - present

    Data analyst Proficient in SPSS, RStudio, and R-Commander.

    Freelance collaborator for various research institutions, including the Polibienestar Research Institute (University of Valencia) and EVES.

    Instructor at EVES for the courses “Introduction to Data Analysis with R-Commander” and “Advanced Biostatistics with RStudio and R-Commander”, from 2021 to the present (500 hours).

    • Eutas Mercadotecnia
    • Market research technician
    • 2009 - 2010

    Conducting distribution and commercial performance studies, as well as consumer profiling. Design of questionnaires, search and review of secondary data sources, statistical processing, and data analysis.

    • AtisReal
    • Data analyst
    • 2007 - 2008

    Conducting market studies for new-build residential developments, including supply and demand analysis.

    Degrees

    Global Bachelor's Double Degree in Business Management and Entrepreneurship and Marketing

    • Valencia
    • Campus-based
    • English

    Global Bachelor's in Business Management and Entrepreneurship

    • Valencia
    • Campus-based
    • English

    Publications

    • Political Participation Among Young People: uncovering the factors of Electoral Abstention

      This study investigates the factors influencing electoral abstention among university students in the Region of Valencia, focusing on their civic engagement, political attitudes, media consumption patterns, and socio-demographic characteristics. A cross-sectional survey using a non-probabilistic intentional sample of 470 undergraduate students was conducted.

    • DISEÑO Y VALIDACIÓN DEL CUESTIONARIO DE IMPLEMENTACIÓN DE PROYECTOS DE EDUCACIÓN EMOCIONAL PARA EL PROFESORADO

      The study validates the IPEE questionnaire for assessing teachers’ perceptions of emotional education projects. Using a sample of 869 school principals and coordinators, a five-dimension model was confirmed, showing good reliability and invariance by sex and professional role. The reduced version of the IPEE provides valid and consistent scores, making it a useful tool for evaluating the implementation of these programs in educational centers.

    • A psychological profile of drivers convicted of driving under the influence of alcohol

      Conducir bajo los efectos del alcohol (DWI) es un problema social relevante, influido por rasgos de personalidad, percepción del riesgo, TDAH y consumo problemático de alcohol. Este estudio analiza estos factores en 115 conductores españoles condenados por DWI, comparándolos con 97 sin infracciones. Los infractores muestran menor percepción del riesgo, mayor consumo y rasgos antisociales. El modelo predictivo puede guiar programas de prevención y reinserción.