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Asturias: +34 984 10 49 69
Escuela Universitaria Real Madrid: +34 918257527
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Valencia: +34 961043880
Alicante: +34 961043880
Canarias: +34 922985006
Online: +34 914146611
Málaga: +34 951102255
Asturias: +34 911 77 67 34
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    corneliu-alberto-budica-profesor

    Associate Professor

    Dra. Corneliu Alberto Budica

    • Business and Technology
    • Communication and Marketing

    I am a professional with 30+ years of experience managing teams and companies in Switzerland, Romania, and Spain. I’ve worked with both SMEs and multinationals, and for nearly two decades I’ve led my digital agency, SwissPlan.biz, recognized internationally for campaigns with brands like Disney, Sony Pictures, ASUS, Toyota, and Honda and many more.

    This background allows me to connect academic teaching with business needs, especially in Social Media and Digital Marketing. For the past two years, I’ve taught at Universidad Europea de Valencia in English, covering subjects like Digital Marketing, Social Media, Market Research, Internet Data Analytics, Economy, and Customer Service in Tourism.

    I currently coordinate the Digital Marketing program in English and Spanish and teach in the MBA program. My research areas include Economics, Digital Marketing, Business Development, and Entrepreneurship.

    Academic background

    • Master in Marketing

      • University of Agronomic Sciences and Veterinary Medicine of Bucharest
      • 2001 - 2003

    • Law Degree

      • Universitatea Bioterra
      • 1999 - 2004

    • Doctor en Agibusiness

      • University of Agronomic Sciences and Veterinary Medicine of Bucharest
      • 2001 - 2005

    Professional experience

    • Universidad Europea de Valencia
    • Professor
    • 2023 - present

    I teach the courses: Digital Marketing, Social Media, Market Research, Internet Data Analytics, Economy, and Customer Service in Tourism. I currently coordinate the Digital Marketing program in English and Spanish and teach in the MBA program.

    • Syngenta Romania SRL
    • Head of Administration and Management Consultant (SOX project)
    • 2024

    Manage the administrative processes and department, design SOP's and implement SOX project.

    • SwissPlan.biz SRL - Digital Marketing Agency
    • CEO and CoFounder
    • 2006 - present

    Fabricante español de materiales plásticos para invernaderos. Creación del departamento de Exportación para construir una red comercial desde cero en nuevos mercados del Norte de África, Europa del Este, Oriente Próximo y Sudamérica. Realización de consorcios con las empresas Agritecno, FEDE y ENGUIX.

    Degrees

    Bachelor's Degree in Marketing

    • Valencia
    • Campus-based
    • English

    Global Bachelor's in Business Management and Entrepreneurship

    • Valencia
    • Campus-based
    • English

    Publications

    • Sánchez de Mora Vidal, M., Budica, C. A., & Fuentes, P. (2024, July 17). Plan your vacation like an expert: Keys to traveling without surprises. The Conversation. https://theconversation.com/planifique-sus-vacaciones-como-un-experto-claves-para-viajar-sin-sobresaltos-259426

      The article offers practical tips to plan stress-free holidays, covering key aspects like choosing the right destination, budgeting, booking strategies, and adapting to unexpected changes—combining expert advice from tourism and marketing professionals.

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    • Budica, C. A. (2026, June 10). When the system fails: Learning as a competitive advantage of tourism. Tourism Gazette. https://gacetadelturismo.com/operadores-turisticos/opinion/when-el-sistema-falla-aprender-como-ventaja-competitiva-del-turismo-por-albert-budica/

      The article argues that continuous learning, employee autonomy and practical problem solving constitute essential competitive advantages in tourism, especially when technology or infrastructure fails. It also highlights how resilient organizations integrate learning into their daily operations to maintain service quality and adapt effectively to unforeseen disruptions.

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