Dr. Gonzalo Penela Gonzalo Penela

Dr. Carlos Gonzalo Penela, who holds a PhD in Social Communication from Pompeu Fabra University (UPF), is a distinguished academic and professional in the fields of communication and digital marketing. He has directed the postgraduate program "Inbound, SEO, and Social Media for Communicators" and served as Vice-Dean and Head of Research at OBS Business School, where he managed twelve master's programs and over one hundred faculty members. As an associate professor at UPF, he taught "Computational Marketing" and collaborated on the Master’s program in Search Engines, specializing in SEO and web analytics.

With professional experience at Oracle, IACSearch, and Ask.com, he combines consulting and teaching, focusing on communication and digital visibility in search engines.

His doctoral thesis analyzes Google's impact on electoral processes. A member of DIGIDOC, he has conducted research on search patterns and media visibility through projects funded by MINECO. On an international level, he promotes the application of artificial intelligence in higher education.