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In the Bachelor's Degree in Business Administration and Management, you will study the different operational areas of companies, from finance and accounting to human resources and commercial management.

Bachelor’s Degree in Business Administration (BBA)

Q: What is ADE and what is it for?

ADE stands for Administración y Dirección de Empresas , or Business Administration. This degree covers essential business areas such as economics, finance, strategy, law, statistics, and marketing. ADE graduates are highly employable and are qualified for upper- and mid-level management roles across all sectors.

Gain a strategic and global business perspective with the Business Administration program at Universidad Europea

The Bachelor of Business Administration offers comprehensive training in business management, finance, marketing, HR, accounting, operations, and strategy. You will be prepared to thrive in an increasingly global and digital business environment. Learn to analyze markets, make strategic decisions, and lead teams in both national and international companies. Our curriculum is designed to help you develop essential skills for problem-solving and decision-making in dynamic and complex business contexts.

Enhance your expertise in Business Administration with cutting-edge tools and learning environment

At Universidad Europea, you will learn using innovative resources such as the Business Lab, where you will apply your knowledge in simulated business management scenarios. You’ll also gain hands-on experience with key technological tools such as Power BI, advanced Excel, Google Analytics, and leading CRM platforms.

Our hands-on, career-focused approach helps you develop the skills that top employers are looking for—and you’ll be able to complete internships at some of the most prestigious companies in the market, including PwC, Repsol, KPMG, Accenture, KIA, Bankinter, Mapfre, MediaMarkt, and Deloitte, among others.

Free credit transfer evaluation

If you have prior academic studies, don’t hesitate to request a free credit transfer evaluation. You may be eligible to transfer up to two academic years and complete your degree in less time without paying for the recognized credits.

More information

Why study the BBA?

The ADE program at Universidad Europea stands out for its unique and competitive advantages:

Guaranteed job placementBA

We educate highly skilled professionals. 93.5% of our graduates find employment within 18 months. Prepare to lead in the business world with an interdisciplinary education in management, finance, marketing, HR, and strategy. Gain a versatile and competitive profile that will open doors to your future.

Internships at top companies

Engage with the professional world from day one. Connect with leading organizations such as PwC, Deloitte, Bankinter, KIA, and BBVA, and gain valuable real-world skills.

Advanced technology and tools

Master the most in-demand platforms in the industry, including SAS, BigML, Excel, and Power BI to become a data-driven business professional ready to face today’s digital challenges.

AI integration throughout the degree

Study at the first university to incorporate Artificial Intelligence across all degree programs. You will learn to analyze financial data, automate accounting processes, identify market patterns to predict trends, and optimize supply chains for greater operational efficiency.

International networking opportunities

Build a global network of contacts and access international career opportunities. You’ll have the chance to study abroad in countries like Australia, the U.S., Canada, across Europe, and Latin America—connecting with leading global companies.

Entrepreneurship support

If your goal is to launch your own business, Universidad Europea provides the perfect ecosystem to make it happen. With our UEmprende program, you’ll receive mentoring, training, and recognition to turn your business idea into a real startup.

Study options

On-campus

Study in a diverse, international, and multidisciplinary environment. Collaborate with students from other programs on real-world business projects.

Online

Attend live, interactive classes from anywhere. Enjoy personalized support from your professors and tutors, and benefit from 24/7 access to course materials, community, and help via our virtual campus.

Career Paths for Business Administration Graduates

This degree prepares you to work in a wide range of areas and roles, including:
Financial, HR, sales, and marketing management.
General management and executive roles.
New business development across industries.
Tax consulting.
Auditing and accounting.
Business consulting.
Local and regional administration.
Management roles in the public and private sector.

Gain hands-on experience at top companies

Professional internships challenge you to face real business scenarios, grow your technical and interpersonal skills, and identify your strengths and areas for improvement. It’s the perfect opportunity to build your future with top-tier training and industry exposure.

Testimonials

We’ve developed a global perspective that will help us succeed in today’s competitive environment.

Julia Faura

BBA Graduate

Everything we’re learning at Universidad Europea is focused on our future careers.

Mercedes Turró

BBA Graduate

At Universidad Europea, we train our students to be at the front of the next business transformation.

Federico Soto

BBA Professor

Studying Business Administration at Universidad Europea in the Canary Islands means learning every essential aspect of the business world, guided by a faculty made up of active industry professionals.

Sergio Carnero

BBA Program Coordinator

Frequently Asked Questions

How do I apply for credit transfer?

Credit transfer allows a university to recognize coursework completed in other official academic programs. At Universidad Europea, this evaluation is free of charge. You can request it by speaking with one of our advisors or filling out the information request form on the degree’s webpage.

What is ADE and what is it for?

ADE stands for Administración y Dirección de Empresas, or Business Administration. This degree covers essential business areas such as economics, finance, strategy, law, statistics, and marketing. ADE graduates are highly employable and are qualified for upper- and mid-level management roles across all sectors.

Do I need advanced math or statistics skills to study this degree?

No. The program starts with basic-level courses, and our faculty provide tailored support, materials, and review sessions to help you strengthen your skills and gain confidence in these subjects.

What jobs can I get with a Business Administration degree?

You’ll be qualified for roles such as:

Business consulting.
Business management and leadership.
Finance and banking.
Marketing and sales.

What’s the difference between Business Administration and Economics?

Business Administration focuses on the operational and strategic management of companies—covering areas like finance, marketing, and business planning. Economics, on the other hand, is more theoretical and focuses on market behavior, consumption, production, public policy, and data analysis.

Can I apply for public sector Jobs (oposiciones) with this degree?

Yes. As an official degree, it qualifies you to apply for most public sector job openings, except those requiring highly specialized academic backgrounds (such as health-related positions).