What are you looking for?

Ej: Medical degree, admissions, grants...

Admissions:
Valencia: +34 961043883
Alicante: +34 965051793
Canarias: +34 922097091
Escuela Universitaria Real Madrid: +34 911128850
Students:
Valencia: +34 961043880
Alicante: +34 961043880
Canarias: +34 922985006
Whatsapp
Sports
14 nov 2022

What is sports management?

Edited on 27 March 2023
¿Que es la administración deportiva?

The sports industry has continued to grow over the past decades thanks to investment in infrastructure, the arrival and impact of marketing strategies, sponsorship and much more. Today, the sector is one of the most important in the world in employment, resource generation, and benefits. To ensure that organisations, clubs, federations and other institutions continue growing, another sector has emerged in recent years: sports management.

In this post, we’re going to cover what sports administration is, as well as some of the latest trends in this exciting sector that evolves year after year. And if you’re passionate about a career in sports, you should consider Universidad Europea’s Sports Management Degree or the MBA Sports Management.

Sports management: definition

Sports management focuses directly on the sports and recreation sector. It’s a broad field that covers topics such as sports facility administration, finance, law and ethics.

What you can do with a sports management degree depends on the type of career you’re interested in. The possibilities range from working directly with athletes, coaches and organisations to working as a promoter, marketing director or sports economist.

There are many different aspects of sports management. People interested in the financial and economic side of the world of sports should consider focusing their studies on finance and other related topics. Similarly, sports managers interested in working for international sporting organisations should take courses like international marketing.

What sports management is all about

As we mentioned previously, sports management is a wide-ranging sector that covers several subjects. Below, we’re going to provide a few key aspects of sports management:

  • Organisation and administration of athletes, teams, events and facilities
  • Finance and budget control
  • Marketing and promotion for teams, events and facilities
  • Sponsorship contract negotiation
  • Marketing and promotion campaign development
  • Scheduling, logistics and project management
  • Compliance with sports law safety regulations
  • Remaining up to date with sports technology advances and evolution