Real Madrid UE to launch 12 sports-related Specializations on one of the world’s most popular online learning platforms
Coursera, Inc. (NYSE: COUR), one of the world’s leading online learning platforms, has announced today that it is partnering with Real Madrid Graduate School Universidad Europea (Real Madrid UE), to offer world-class sports education content to learners across the globe.
The partnership with Real Madrid UE is one of several significant collaborations announced at Coursera’s annual conference in Las Vegas. Coursera is also unveiling new content partnerships with world-class universities including the University of Oxford, IMD Business School, and the University of London; and top industry partners including Amazon, Johns Hopkins Medicine, and XBOX.
Real Madrid UE initially plans to launch 12 Specializations on the Coursera platform, each covering key contemporary subjects at the intersection of sports, business, and physiology, including "Big Data and Data Analytics in Sports", "Sports Nutrition", and "Strength and Conditioning."
The partnership combines the expertise cultivated by Real Madrid C. F. pre-eminent position in the sporting world – as the first football club to exceed 1 billion Euros in annual revenues and recently securing a record 15th UEFA Champions League title - with Coursera’s expertise in the online learning space.
Real Madrid UE is a pioneering postgraduate institution dedicated entirely to sports. Their courses equip learners with the skills needed to forge successful careers across the sports industry, including business, technology, communication, law, psychology, training and physiotherapy. Among their most notable qualifications is the Master in Sports Management (online and campus based in Madrid), ranked among the top 10 in the world and the 1st one in Spain. Over 80% of enrolled students in Madrid come from different nationalities aligned with the worldwide orientation of Real Madrid C. F.
More than 17,000 students have graduated from its programs over the past 18 years, many of whom are now working as successful professionals in different areas of the sports industry. By partnering with Coursera, who serve over 154 million learners worldwide, Real Madrid UE thrives to bring their industry-leading programs to aspiring sports professionals at an even greater scale and train them at even greater speed. Coursera’s certificates are designed to prepare learners for an entry-level job in their chosen field in a few months.
“As an educational institution, Real Madrid UE is exceptionally well-aligned with the Coursera mission” said Jeff Maggioncalda, Coursera CEO. “Their learners are based in over 100 nations, embodying our commitment to bring the world’s best education to everyone, everywhere, irrespective of geographical location. Their courses are carefully curated to ensure that learners are empowered to succeed in the sporting industry, created and validated by a true industry leader. We are excited to see how this partnership benefits aspiring sporting professionals around the world”.
Emilio Butragueño, General Manager at Real Madrid Graduate School Universidad Europea, highlighted the importance of this agreement: “We are very pleased to establish a partnership with such a prestigious and highly ranked online educational platform like Coursera. With this collaboration, we seek to offer a unique online international academic experience with the union between Coursera´s platform and our highly renowned professionals from the sports industry. This program will definitely help our students stand out in their future job interviews.”
Coursera currently supports the skills development of over 2.4 million learners in Spain, who have enrolled for over 4.5 million courses, and recorded over 4.4 million learning hours on the platform. To further empower Spanish learners to gain the most in-demand skills required for the modern economy, Coursera has also leveraged Machine Learning-powered translation at scale to translate over 4700 of its courses into Spanish - one of 22 languages in which Coursera’s course portfolio is now available.
Real Madrid Graduate School Universidad Europea
About Coursera
Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 154 million registered learners as of June 30, 2024. Coursera partners with over 325 leading university and industry partners to offer a broad catalog of content and credentials, including courses, specializations, professional certificates, guided projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a Delaware public benefit corporation and a B Corp in February 2021.
About Real Madrid Graduate School Universidad Europea
Founded in 2006 through a prestigious collaboration between Real Madrid C. F. and Universidad Europea, Real Madrid Graduate School Universidad Europea offers a unique blend of academic excellence and world-class sports insight. Combining the expertise of one of Spain's leading private universities with the global renown club, our institution provides students with an unparalleled international and practical education in Spain.
Real Madrid C. F. is a sport entity with 122 years of history. It is the club with the most European Cups of both football (15) and basketball (11) and was awarded by FIFA as the Best Club of the twentieth century. Real Madrid has millions of fans in all corners of the world, with more than 583 million followers on social media, being the strongest football brand in the world according to Brand Finance for the third year in a row and also the highest earning football club in the world in the 22-23 season (Football Money League by Deloitte).