The Real Madrid Graduate School Universidad Europea has signed a strategic collaboration agreement with Asia Pacific University of Technology & Innovation (APU), one of Malaysia’s leading private universities, to launch a Dual Degree in Sport Management.
Through this partnership, APU students will have the opportunity to earn a second master’s degree through the Private Executive MBA in Sport Management from the Real Madrid Graduate School Universidad Europea, complementing their existing master's qualification.
The programme comprises five academic modules covering key areas of the sports business ecosystem:
- Management & Operations of Sport Venues
- Specialization Branch – Entrepreneurship and Sports for Development
- Specialization Branch – Marketing & Communication
- Specialization Branch – Sport Facility Operation
- Entrepreneurship and Innovation for Sports
By completing these five modules, students will earn the Private Executive MBA in Sport Management alongside their master's degree from APU.
Connecting academic learning with the world of Real Madrid
The programme draws on the expertise and experience of the Real Madrid Graduate School Universidad Europea to give students insights into the management and business operations of the global sports industry, including sports marketing, entrepreneurship, innovation and facility management.
The Real Madrid Experience: an immersive learning opportunity
As part of the partnership, APU students will also have the opportunity to participate in the Real Madrid Experience, a two-week educational immersion in Madrid. The programme combines academic sessions with first-hand exposure to Real Madrid and the wider sports business ecosystem, including meetings with industry professionals and visits to leading sports facilities and organisations.
This collaboration strengthens the international academic ties between Malaysia and Spain, creating new opportunities for students to broaden their knowledge, gain industry insights and build international professional networks.
Prof Ir EUR ING Dr. Vinesh Thiruchelvam, Chief Innovation & Enterprise Officer for Asia Pacific University of Technology & Innovation (APU), said:
"It’s a privilege to joint forces with EURM on this post graduate dual award venture. ÉURM’s association within the sporting world is definately the strongest foundation to developing sports management talents internationally. We are honoured to be in this partnership, bringing the global sporting success of Real Madrid to Malaysia. It is a formidable alliance based on trust, common goals and an identical visión for rewarding outcomes."
Emilio Butragueño, Director of Institutional Relations at Real Madrid and General Director of the Real Madrid Graduate School Universidad Europea, said:
"We are delighted to partner with APU and bring together our academic expertise to offer students a truly international perspective on sport management. This partnership will allow them to develop their knowledge and gain valuable insights into the global sports industry through the experience and values of Real Madrid."