9762

What are you looking for?

Ej: Medical degree, admissions, grants...

Admissions:
Valencia: +34 961043883
Alicante: +34 965051793
Málaga: +34 951102240
Canarias: +34 922097091
Escuela Universitaria Real Madrid: +34 911128850
Students:
Valencia: +34 961043880
Alicante: +34 961043880
Málaga: +34 951102255
Canarias: +34 922985006
Whatsapp

Tourism Needs Trained Professionals to Manage Digitalization

25 sep 2018

On September 25, Universidad Europea de Canarias and the Association for the Progress of Management (APD) organized a round table entitled Digital Strategy: Evolution in the Tourism Sector, a debate in which various experts participated and agreed that tourism needs well-prepared and well-trained professionals to be able to manage the digitalization process that the sector is currently undergoing.

Participants included the managing director of Promotur, María Méndez Castro; the director of GF-TIC, a tech group belonging to Grupo Fedola, Florencio Hernández Cruz; the Head of Corporate Communications and the Santa Cruz de Tenerife City Council, Patricia Delponti, and the administrator of the property Hotel Meliá Hacienda del Conde, Buenavista Golf & Spa, Javier Burzaco.

The event was opened by rector of Universidad Europea de Canarias, Cristiana Oliveira, who remarked that “the tourism industry is experiencing unprecedented growth thanks to new applications geared towards the world of travel. The data indicates that, in the last year, 70 percent of new clients came through these devices.”

All of the speakers agreed on several relevant issues: that training is vital to work nowadays in the tourism sector; that digital tools lend a huge competitive advantage, but that knowing how to manage the data received through them is vital, through the specialization of Big Data or other disciplines; and that behind any new application are people who deal with people, meaning that the human dimension is still essential.