Students and professors of Architecture and Communication at the Universidad Europea de Canarias take part in the largest innovation forum in the Canary Islands, the Fi2, which includes various conferences, micro-lectures, networking activities and workshops. The events will take place on the afternoons of Thursday 27 and Friday 28 October at the TEA (Tenerife Art Space) in Santa Cruz de Tenerife.
On October 27, at 16:00, professor Leoncio González will give a lecture on First steps in audiovisual advertising, which will analyze the creative realities of the advertising and architectural world from different perspectives. It will focus heavily on the audiovisual field and its importance in advertising proposals and architectural creation.
Furthermore, H&dM inside Herzog & de Meuron, with Rubén Servando and Daniel Díez Martínez, professors at the School of Architecture, along with Architecture students, will create a full-scale drawn representation of a fragment of the floor of the tower of 404 homes One Park Drive. This will allow students and other visitors to gain experiences inherent to the profession, such as site design with the measurements of a full-scale plan.