The event involved Antonio Galeano, Communications Director at Real Madrid C.F. and Emilio Butragueño, Director of Institutional Relationships at Real Madrid F.C. General Director at the Real Madrid Graduate School Universidad Europea, as well as other heads of departments at the Real Madrid F.C. (Communication, protocol, event production, security and Public Relations). The students of the Graduate School who are currently doing the Master's Degree in Communication and Sports Journalism in English and Spanish, and the BSU students who are taking part in the programme “Study Abroad in Sports Communication” took part in the experience and learnt from the knowledge shared by the Real Madrid Exec. Team.
The event focused on all the aspects that surround big sports events such as the ones that Real Madrid takes part in, as well as big events which, even if are not directly related with the team, take part in the team’s facilities. This allowed the Graduate School students to have different points of view, and have a very valuable learning experience on the day.