-40% Discount of 40% on the reservation of a place for the course 24/25. Only until 30th April! Check the legal terms
-20% Seize this unique chance and enjoy a 20% discount on tuition fee. Jump onto the field!
The Master in Sports Tourism will give you a first-hand insight into the sports industry of the future, and how to manage the business around it.
You will obtain an in-depth knowledge of the sports tourism sector which is becoming increasingly relevant each day, from the business generated by the fan or the amateur sportsman/woman who travels to see or participate in the event, to sport as the driver of a region, thanks to the different events organised in it.
You will also discover how to manage the future business of the industry where sport and entertainment merge into one, 'sportainment', a new type of sports event where the fan is the priority and where sport competes for the fan’s time with the cinema or theatre, seeking greater interaction and engagement with them during the event.
Finally, we will enter the Real Madrid of the 21st century, from an in-depth look into its Innovation with Real Madrid NEXT process and its start-ups environment, to the new Santiago Bernabéu Stadium, paradigm of the ‘smart venue’ of the future where the fan experience is the focus and where entertainment and sport merge into one.
| Campus-based | |
| Alcobendas | 60 ECTS |
| Start: 11 nov. 2024 | Title issued by Universidad Europea de Madrid |
| 10 months | School of Sports Sciences |
| Private degree | Escuela Universitaria Real Madrid Universidad Europea |
88%
88% of our graduates find work in less than 18 months after finishing their studies.
1
Along the Spanish mediterranean coast visiting key tourism and sports institutions.
10
You will visit leading sports and professional events institutions.
Sport Tourism
Project management and entrepreneurship
Sportainment: a new era for sports
Visit and immersion in the new Santiago Bernabéu Stadium (Bernabéu Tour)
Visit to Valdebebas
Real Madrid Basketball Match-day experience at Wizink Center
Visit to the RFEF including the museum of the Spanish National Football Team
Visit to the Wanda Metropolitano
Immersion in the Mutua Madrid Open
Immersion in the Madrid Marathon
Visit to the National Golf Center
Visit to the Madrid Horse Week
Participation in sports and tourism fairs (FITUR) at IFEMA
This master will allow you to have a deep knowledge of the business management of the future of the sports industry at the same time that it will give you a deep knowledge of the sports tourism industry, a booming industry thanks to globalization and the social phenomenon that sport has become.
The possible job opportunities that you can find with this program:
Start your future at Universidad Europea
Choosing what to study is one of the most important decisions, so we have a process and an advisory team that will help guide you on this path.
1
Start your process by calling +34 911 128 850 or request information and our advisors will contact you.
2
Once admitted you can pay your reservation to guarantee it.
3
Bring the necessary documentation to formalize your registration.
Check our special financing terms & conditions.
Ricardo García Viana-Brooks
Programme director.
Antonio Vos Saz
Programme director.
In a Master’s in Sports Tourism, you will discover how to manage this sector whose relevance is increasing each day, from the business generated by the fan or the amateur sportsman/woman who travels to see or participate in the event, to sport as the driver of a region, thanks to the different events organised in it.
Sports tourism is the sector that manages all those trips related to sport, whether active (trips to run in marathons, go hiking...) or passive (trips to see your team play in another region, a trip to a sports event...), as well as everything generated around it being a key driver for the development tourist regions.
Sportainment represents the new concept of sport as entertainment. In this new fan-centric sports event, new technologies have made it possible to revolutionise the sports event and develop new commercial exploitation models and attract new audiences.
Currently the only Master’s in Sports Tourism offered in our country is at the Real Madrid Graduate School – Universidad Europea, a programme with numerous professionals from the sector that will allow you to make the leap to the Sports Industry managing one of its most thriving businesses. You will also be able to acquire broad knowledge of the new business models on the new sports entertainment, Sportainment.
With a Master’s in Sports Tourism, you can develop your career in the tourism industry, focusing your activity on sport and sports trips, participate in the industry itself by working for sports entities in their operations departments and even for major sports events in their commercial exploitation and the promotion of the region/city where they take place.
The importance of both industries in our society will allow the graduate in this area to enjoy countless professional career opportunities.
