Master in Digital Business

• Business administration, market research, marketing and international business graduates.
• Computer engineering or telecommunications graduates.
• Business professionals with at least one year of experience.
• Graduates in other areas with professional interests in the field of digital transformation or digitisation of companies, or launching their own digital projects.

In addition, other qualifications awarded by a higher education institution that give access in the issuing country to postgraduate studies and that are related to the field of knowledge of this qualification will be deemed acceptable.

Internships are a key part of your training. Gaining experience after what you learn in your degree is the best way to enter the job market. There are two types of internships, curricular (included in your syllabus) and extracurricular (which you can do on a voluntary basis).

To do a curricular internship in a company, you’ll need to have passed 50% of the credits and enrol on the course before you start work. These internships are monitored by the company and the internship professor, as well as interim and final reports for evaluation.

If you want to improve your work experience before completing your university studies, you can do an extracurricular internship. You can do them in any year, but remember that internships complement your studies, so the more knowledge you acquire throughout your degree, the more you’ll benefit from the internship experience.

• Ramón Arjona
  University lecturer and consultant with more than 25 years of professional experience in marketing and innovation. 10 years of experience as Product Manager at BASF, a multinational company in the chemical sector. Since 2014 he has been teaching, tutoring and mentoring entrepreneurs at different business schools. Lecturer at public and private universities. Dissertation tutor. National and international advanced training.
• Edgardo Spivak
  In Spain: Head of Institutional Development and Expansion at Edex Education Group - Consultant and lecturer in Marketing and Sales.
  He has been the Head of International Development and Head of the Postgraduate School, Head at the Universidad Camilo José Cela, Head of Executive Education at the Universidad de Nebrija and Head of International Development and Sales at EOI Business School for 6 years, in addition to being Sales and Marketing Manager at Caro Import.
  In Argentina: he has been the Academic Lead at the Instituto de Ciencias de la Administración - Universidad Católica de Córdoba, as well as the Head of Planning and Methods at Cargo Servicios Industriales.
  Academics: PhD Cum Laude in International Business Management (Universidad Antonio de Nebrija), Extraordinary University Award, Master’s Degree in Strategic Marketing Management (EOI Business School), Master’s Degree in Formulation, Evaluation and Administration of Investment Projects (Universidad Nacional de Córdoba). Degree in Political Science and Administration (Universidad Católica de Córdoba).
  Lecturer and Professor of Marketing and Sales, Product and Pricing Policies, Web Positioning, Social CRM, Educational and Agri-Food Marketing, Market Research and Online Reputation, New Business Models, Strategic Marketing and Customer Journey.
• Carlos Gustavo de la Orden García
  Web design and digital communication professional with more than 20 years of experience in the telecommunications sector. He has participated in the development of projects such as canalcv.com, the first Spanish employment portal, or futvol.com, the first Spanish sports portal.
  He has also worked in project development for businesses and institutions such as Ferrovial, Patrimonio del Estado, Spain’s Ministry of Economy and Finance, Banc Sabadell, Electrolux or the Universidad Complutense de Madrid, among others.
  He was involved in the design and development of the first digital private banking portal for Caja Madrid (now Caixabank), Altae, and in the development of the Banc@Ico at the Official Credit Institute (ICO) for the management of public bank loans from Spanish banking entities.
  He has spent the last 10 years managing his own marketing agency, elraro.com, specialising in digital corporate communication management. He is also the co-founder of the business ServicioQR and the digital magazine of legal thought, VeraRostra.es, a project undertaken in collaboration with the Universidad de Salamanca and Asociación Judicial Francisco de Vitoria.
  Since 2017, he has also been a certified lecturer in Digital Marketing at the Escuela de Organización Industrial (EOI), providing training courses on social networks, e-commerce, web design and positioning, in addition to acting as a consultant and mentor in entrepreneurship and digital transformation. He also teaches at the Universidad Europea de Madrid (UEM) on the Digital Marketing module of the Master’s Degree in Digital Business.
  At his digital marketing agency, he is currently responsible for the website, corporate and digital communication for various businesses and associations, including the Feria de Madrid (IFEMA), Asociación Nacional de Gestores de Residuos y Subproductos de Aceites y Grasas Comestibles (Geregras), Cruz Roja Guadalajara and the Asociación Judicial Francisco de Vitoria (AJFV).
• Jorge Maidana JAFA
  Industrial Engineer (1995) and MBA from EOI (2006).
  Over the years he has lead initiatives and projects linked to business management and process improvement at Repsol, taking on roles of responsibility in diverse geographic and cultural environments.
  He is currently responsible for support services at the company, driving initiatives centred on digitisation, automation, operative automation and value chain development.
  Postgraduate lecturer with more than 15 years of experience; his transverse vision and focus on communication and technology have always been key in helping people achieve their goals and manage the uncertainty experienced by teams in the midst of change.
• José Luis Rodríguez
  Consultant for digital transformation and cultural transformation at organisations. He has spent over 20 years helping companies develop more disruptive visions, strategies and means of partnership, as well as to construct working teams, brands and narratives to ensure truly exciting and innovative change. He has partnered with several companies across diverse sectors, from industrial groups, multinationals and start-ups, to governments, cooperatives and charities.
  José Luis specialises in distributed business models, digital talent, facilitative leadership, networked communication and customer and employee experience. He is also a guest lecturer at several business schools, as well as being a regular speaker at forums dedicated to innovation, new business models, the future of work, horizontal organisations and strategic marketing focused on people.
  He has been the business director of Territorio creativo / Good Rebels (2010), business consultant at Accenture (2019) and internal transformation consultant at Indra-Minsait (2020).
  He has also worked as a public advisor on government communication, e-government, open data and citizen participation. José Luis frequently participates in publications and studies that aim to understand the impact of technology and data on user, buyer and employee behaviour, in addition to the internal functioning of the organisations themselves. He has partnered with IKEA, INDITEX, Grupo Santander, BBVA, Banco Sabadell, Ford Company, IBM and Endesa, among others. José Luis is a TribvmLinks to an external site., a consultant for People and Organisations specialising in business rituals and new teamwork methodologies.
  He holds a degree in Information Sciences from UCM, an MBA from EOI Business School, specialist qualification in HR from the University of Minnesota and a Master’s Degree in Business Anthropology. He is certified in Sociocracy for Teams and Organisations by Sociocracy For All (SoFA) and The Sociocracy Group (TSG).
• Elena Davara Fernández de Marcos
  Lawyer and partner at Davara & Davara Asesores Jurídicos. Doctor of Law and Data Protection Delegate and advisor to the DPO of the firm’s client entities, as well as auditor, consultant and trainer for a wide range of public and private entities. Creator and CEO of “GAE Davara” for compliance with all obligations required by the European Data Protection Regulation and the LOPDGDD (Risk analysis, risk management, etc). Speaker at several congresses, seminars and conferences on Information and Communications Technology Law, including: Special guest speaker for SENA (Servicio Nacional de aprendizaje de Colombia, under the Ministry of Labour, “The European Data Protection Regulation in practice”, Colombia (2018); Speaker on the Postgraduate Course on Economic Intelligence and Security at the Universidad Pontificia Comillas “Under the Protection of Data Protection” and “Compliance and Data Protection” (2015-present). University lecturer at several Universities and Centres. Professional team trainer (In company) and in Legal ICT. Member of the Legal Committee at Alastria (development of decentralised logging technologies/Blockchain) Training in System IT Administration and practical system administration. Co-author of more than ten books on ICT Law, both from a technical and legal perspective, in addition to numerous articles on impact assessment, smart contracts, lifelogging and electronic communications, to name just a few. Co-creator of the privacy and ICT game: Trending.
• Roberto Fraile
  Roberto has spent more than 20 years of his career in the telecommunications sector, more specifically in the networks area, working for integrators, manufacturers and operators. He currently works for Telefónica. He is responsible for designing Data Center and Campus solutions for major clients, specialising in new technologies and trends.
  From 2019-2023 he was Councillor for Innovation, Digital Transformation, Economic Development and Mobility for the Alcobendas City Council, one of the main cities in the Community of Madrid. Under his leadership the city has been awarded a Distinction as City of Science and Innovation. He is passionate about supporting entrepreneurs. He specialises in driving and promoting innovation.
• Mercedes Fèvre
  Mercedes Fèvre is a speaker, lecturer and consultant on topics related to the digital, business and leadership world. With more than twenty-five years of experience in the business world (eight years at Amazon, two in start-ups and thirteen at Carrefour), she has been involved in the digital world for eighteen years. She specialises in online sales, payment methods, digital marketing and internationalisation. She works with both SMEs and large Spanish companies, always prioritising people. She has a degree in Biochemistry and Molecular Biology from the Universidad Autónoma de Madrid. She also holds various postgraduate degrees: Executive education (Management Development Programme) from IESE, and Management Development Programme for Digital Transformation from ISDI. She was selected and awarded a scholarship for the Lidera Programme for Female Executives in the Community of Madrid. She is currently undertaking a PhD in Business Organisation at the Universidad Complutense de Madrid.