A UEV research team takes part in a study on consumer habits in Germany
Bodegas Vicente Gandia has chosen the Universidad Europea de Valencia to improve its website, as well as to find out more about the online experience of German consumers with their wines
The Universidad Europea de Valencia has taken part in a research project for the Valencian winery Bodegas Vicente Gandía in collaboration with the Heilbronn University (Germany).
The aim of the research was to gain a more accurate understanding of the behavior of the German population in relation to wine consumption and their online purchasing habits. Different variables were analyzed, such as the preferred methods and some determining factors in finding and selecting wines online.
The studio also analyzed the brand reputation of Bodegas Vicente Gandía as well as the other wines it markets. The research included a usability analysis using eye-tracking of the Bodegas Gandía website.
The Universidad Europea de Valencia research team coordinated the project, defining the objectives of the study as well as designing the different processes which made up the analysis.
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