Bachelor of Business Administration

Learn with innovative subjects that will prepare you for the challenges of today's business world:

• Business Workshop: where you will not only study business cases but also make critical decisions in real-world business situations.
• Innovation Management: it will provide you with the tools to lead change and creativity in modern organizations.
• Business Simulation: where you can apply your skills in a virtual environment that simulates authentic business situations.
• Marketing Workshop: it will give you the keys to understanding and excelling in the world of digital and traditional marketing.

Carry out internships in leading companies and organizations such as Leroy Merlin, Repsol, KIA, KPMG, Manos Unidas, Bankinter, Campofrío, or Accenture. These companies are leaders in their respective industries and will provide you with a real perspective on how the business world operates.

Complete your studies with the appropriate level of English to work in national or multinational companies. You will have the opportunity to choose from over 100 high-quality international programs, with options for premium overseas stays. This will enrich your educational experience and allow you to solidify your skills and knowledge in a global context, providing you with a strong competitive advantage in the job market.

• Digital Lab
  You will participate in challenges presented by renowned companies and startups in our Digital Lab. Here, you will learn and apply the most disruptive technologies and trends to provide future solutions.
• Business Lab
  From our laboratory, we apply our experiential model to our curriculum. You will engage with companies, professionals, and tackle real challenges that will expose you to the realities of the business world.
• University accommodation
• Sports Centre
• CRAI Dulce Chacón Library

• CT1: Self-learning skills: ability to choose the strategies, tools and moments we consider most effective for learning and putting into practice independently what we have learned.
• CT2: Self-confidence: ability to assess our own results, performance and capabilities with the inner conviction that we are capable of performing the tasks and meeting the challenges we are faced with.
• CT3: Capacity to adapt to new situations: being able to assess and understand different positions, adapting one's approach as the situation requires.
• CT4: Analysis and synthesis skills: being able to break down complex situations into their constituent parts, and to evaluate other alternatives and perspectives to find optimal solutions. Synthesis seeks to reduce complexity in order to better understand it and/or solve problems.
• CT5: Capacity to apply knowledge: ability to use the knowledge acquired in the academic environment in situations as similar as possible to the reality of the profession we are preparing for.
• CT6: Oral and written communication skills: ability to transmit and receive data, ideas, opinions and attitudes in order to gain understanding and act, oral communication being based on words and gestures, and written communication on text and/or graphic aids.
• CT7: Ethical values: ability to think and act according to universal principles based on the value of the individual that seek full personal development and which entail a commitment to certain social values.
• CT8: Information management: ability to find, select, analyze and integrate information from different sources.
• CT9: Interpersonal skills: ability to engage positively with other people by verbal and non-verbal means, through assertive communication, meaning the ability to express or convey what we want, what we think or what we feel without upsetting, attacking or hurting the feelings of the other person.
• CT10: Initiative and entrepreneurial spirit: ability to undertake difficult or hazardous actions with resolve. Ability to anticipate problems, suggest improvements and persevere in carrying them out. Preference for undertaking activities and seeing them through.
• CT11: Planning and time management: ability to set goals and choose the means to achieve them, using time and resources effectively.
• CT12: Critical reasoning: ability to analyze an idea, phenomenon or situation from different perspectives and take a personal approach to it, based on rigor and reasoned objectivity, and not on intuition.
• CT13: Problem solving: ability to find a solution to a confusing issue or a complicated situation without a predefined solution, which makes it difficult to achieve a goal.
• CT14: Innovation and creativity: ability to propose and develop new and original value-added solutions to problems, including from areas other than the one in which the problems usually arise.
• CT15: Responsibility: ability to fulfill the commitments we make to ourselves and to others when performing a task and trying to achieve a set of goals within the learning process. Any individual’s ability to acknowledge and accept the consequences of a freely performed action.
• CT16: Decision-making skills: ability to choose between existing alternatives or ways to effectively resolve different situations or problems.
• CT17: Teamwork: ability to integrate and collaborate actively with other people, areas and/or organizations to achieve common goals.
• CT18: Use of information and communication technologies (ICT): Ability to effectively use information and communication technologies as a tool for finding, processing and storing information, as well as for developing communication skills.

• CE1. Ability to know and understand the concept of enterprise and entrepreneur and their role in a market economy.
• CE2. Ability to gather and interpret information in order to prepare and implement a strategic plan: external and internal strategic analysis; formulating, choosing and implementing corporate and competitive strategies and strategic control.
• CE3. Ability to understand and analyze financial markets, their structure, agents and products.
• CE4. Ability to define, apply and explain the general management process and identify its different phases: planning, organization, management and control.
• CE5. Ability to analyze and evaluate a company’s competitive environment, pay special attention to the market and integrate this analysis when undertaking new challenges.
• CE6. Ability to identify and understand the accounting area of a business, apply the different tools available for managing it, and know the main relationships with other departments.
• CE7. Ability to identify and understand the human resources area of a business, apply the different tools available for managing it, and know the main relationships with other departments.
• CE8. Ability to identify and understand the marketing area and the sales area of a business, apply the different tools available for managing them, and know the main relationships with other departments.
• CE9. Ability to identify and understand the production area of a business, apply the different tools available for managing it, and know the main relationships with other departments.
• CE10. Ability to analyze, integrate and evaluate the legal information necessary for decision making.
• CE11. Ability to analyze, integrate and evaluate the socio-cultural information necessary for decision making.
• CE12. Ability to analyze, integrate and evaluate the economic information necessary for decision making.
• CE13. Ability to value and apply principles of social responsibility in business, paying special attention to environmental management, aimed at complying with current legislation and as a source of opportunities, to strengthen the corporate image and the production process.
• CE14. Ability to communicate and negotiate effectively in the professional field of business administration.
• CE15. Ability to identify and implement processes, systems and/or certifications that guarantee service and product quality.
• CE16. Ability to understand and analyze consumer behavior: assess and predict behaviors and trends in the different audiences into which consumers are classified in relation to a certain product or service, both geographically and culturally or in terms of population segments.
• CE17. Ability to identify the stages that make up the process of economic transactions generated by digital content: manage and evaluate a complete process of digital payments and collections, including all the agents involved, as well as aspects such as taxes and frequency of reporting and payments.
• CE18. Knowledge of the tools available in the production management area, including planning, sales forecasts, inventory management and production process quality control.
• CE19. Knowledge of statistical and econometric tools for analyzing economic and business variables.
• CE20. Ability to select the best financial and tax planning alternative to be applied in the markets and companies where the activity is carried out, as well as to use the different tools available for managing it.
• CE21. Ability to use the mathematical tools necessary for solving economic problems and basic methods of calculus, algebra and programming.
• CE22. Ability to assess ethical business behavior and decisions, with respect for human rights, and the impact of productive activities on the environment both in the country of origin and in the different markets where the business operates.
• CE23. Ability to recognize technological and innovation strategies, as well as technological analysis tools and the technological capabilities of a business as a means of growing, developing and improving its competitiveness.
• CE24. Ability to integrate a company’s various budgets, relate them to standard technical and economic costs and analyze deviations.
• CE25. Ability to develop and explain effectively the parts that make up a business plan in entrepreneurial processes, the sources of financing available for start-ups; select and use the various tools available to the entrepreneur: business canvas, pitch elevator, etc. in the different phases of the life cycle of the entrepreneurial process; and know the necessary steps involved the setting up a business.
• CE26. Ability to practically and systematically carry out a consulting and research project based on experiential learning and focused on decision making related to entrepreneurial processes, to apply the knowledge and specific skills acquired in a rounded, multidisciplinary and inclusive way.
• CE27. Ability to solve accounting problems and understand capital asset valuation criteria.
• CE28. Ability to interpret the information provided by a company’s financial statements.
• CE29. Ability to apply hedging strategies through the use of derivative products (futures, options, SWAPs, FRAs, foreign exchange insurance).
• CE30. Ability to analyze and interpret the recording and valuation rules of the Spanish General Chart of Accounts and the International Financial Reporting Standards.

Members of the degree quality committee (CCT)

• Undergraduate vice-dean
• Degree Coordinator
• Department Director
• Students
• Professors (Undergraduate Final Project Coordinator and Internship Coordinator)
• Quality Partner (Quality and Academic Compliance)
• Academic Advisor
• Responsible of Learning Assesment
• Academic Director
• Online Tutor

Main degree results

• Student satisfaction with the degree: 4.1
• Faculty satisfaction with the degree: 4.0
• Satisfaction of students with the faculty: 4.0
• PAS satisfaction with the quality of the degrees of the Faculty/School: 4.0

Evaluation process results

• Result of the verification process
• Final follow-up assessment report
• Result of the modification process 2017
• Result of the modification process 2019

Link to web RUCT

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• Management services
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• Suggestions, complaints and claims mailbox
• General schedule
• Elective schedule
• Personal schedule